Elizabeth LEWIS
Fairlawn,OH
Summary
Experienced and enthusiastic research and insights consultant with a track record of success across a wide range of industries. Communicates well with people of all ages and backgrounds. Possesses exceptional interpersonal, problem-solving and analytical skills to provide advice and expertise to client organizations. Excellent eye for detail, enabling quick identification of areas for improvement and strategies to help businesses reach goals. Excels at presenting complex information in easy-to-digest format, allowing clients to make informed data-driven decisions quickly.
Overview
17
17
years of professional experience
Work History
Market Research and Insights Consultant
Freelance/Contract
03.2023 - Current
- Evaluate client needs and expectations, establishing clear goals for each project.
- Design custom research and insights solutions.
- Manage client relationships through regular check-ins and updates on project progress.
- Deliver outstanding service to clients to maintain and extend relationship for future business opportunities.
- Collaborate with cross-functional teams to successfully deliver comprehensive solutions for clients.
Market Research and Insights Manager (remote)
Academic Partnerships
10.2021 - 03.2023
- Managed research and analysis of markets, competition and product mix, as well as projects performed by outside research firms.
- Designed, source sampled and implemented qualitative and quantitative surveys.
- Executed research studies and designed presentations on new and future market conditions.
- Analyzed and applied statistical analysis to competitive environments, sales records, market penetration, market potential and future trends, and made recommendations based on findings in both domestic and international markets.
- Developed actionable insights for business growth through in-depth competitor benchmarking and trend identification.
- Trained and mentored junior team members in best practices for analyzing large datasets, research processes, and internal database use, enhancing overall analytical capabilities within the organization.
Analyst, Research & Analytics
Cleveland Metroparks
01.2020 - 10.2021
- Managed the Analytics and Research team on an interim basis for 3 months for my supervisor who was out on leave.
- Designed, programmed and tested surveys in Qualtrics and SurveyMonkey to measure customer satisfaction.
- Analyzed survey data, including all responses to open-end questions, to identify process improvements to increase customer satisfaction.
- Identified trends and patterns in large datasets, leading to actionable insights for business growth.
- Designed analytics dashboards to track customer satisfaction weekly from launch date of each zoo event to closing date to inform event management team.
- Wrote and edited research reports and presentations to document customer pain points and recommendations for improvement.
- Assisted in planning and conducting in-person and online focus groups to test creative messaging during rebranding process.
Research Manager
Freelance/Contract
06.2016 - 01.2020
- Provided research services and management to a variety of clients on a freelance/contract basis.
- Each research study was customized based on the client’s research questions and objectives.
Market Research Manager
Kent State University
07.2009 - 06.2016
- Designed and managed research and assessment studies for the University Communications and Marketing department to identify student needs, satisfaction and insights.
- Many projects focused on gathering insights from student and parents so Kent State could better understand their mindset, attitudes, preferences and suggestions for improvement.
- Increased enrollment by conducting surveys, focus groups, in-depth interviews, environmental scans, needs assessments and competitive intelligence.
- Increased student satisfaction by working in partnership with many groups on campus, including Kent State’s leadership team, to conduct research to identify student pain points and recommendations for improvement.
- Trained, managed and mentored junior analysts.
Market Research Analyst
Kent State University
08.2007 - 07.2009
- Designed and conducted market research projects with a focus on non-traditional and adult learners for Kent State’s seven Regional Campuses.
- Utilized advanced analytics tools to interpret complex datasets, identifying patterns and trends that informed strategic decisions.
- Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
- Regularly updated management on project progress using well-structured written reports.
Education
Focus Group Moderator Certificate -
Burke Institute
Cincinnati, OHMaster of Library Science - Business Research Concentration
Indiana University
Bloomington, INB.A., Professional Writing and Editing -
Youngstown State University
Youngstown, OHSkills
- Market Research
- Customer Satisfaction & Insights
- Primary and Secondary Research
- Analysis & Evaluation
- Focus Group Moderation
- Project Management
- Competitive Intelligence
- Data Analytics
- Dashboards
- Qualtrics
- Tableau
- SPSS
Timeline
Market Research and Insights Consultant
Freelance/Contract
03.2023 - Current
Market Research and Insights Manager (remote)
Academic Partnerships
10.2021 - 03.2023
Analyst, Research & Analytics
Cleveland Metroparks
01.2020 - 10.2021
Research Manager
Freelance/Contract
06.2016 - 01.2020
Market Research Manager
Kent State University
07.2009 - 06.2016
Market Research Analyst
Kent State University
08.2007 - 07.2009
Focus Group Moderator Certificate -
Burke Institute
Master of Library Science - Business Research Concentration
Indiana University
B.A., Professional Writing and Editing -
Youngstown State University
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