Elizabeth Lewis
San Diego,CA
Summary
Accomplished Senior Account Manager with a proven track record at GO Ventures/MPG, LLC, enhancing brand presence by 85% and driving client revenue beyond $800k. Expert in strategic planning and project management, I excel in fostering significant account growth and partnership development. Skilled in communication and brand strategy, my leadership has consistently realized ambitious business goals. Dynamic Account Manager with many years of comprehensive experience managing employer-client relationships and developing new business deals. Focused on managing accounts systematically to maximize sales. Dedicated professional successful at introducing new products and expanding network connections.
Overview
11
11
years of professional experience
Work History
Senior Account Manager- Digital/TikTok Shop
GO Ventures/MPG,LLC
05.2023 - Current
- Directed growth strategies for a diverse portfolio exceeding 30 brands on TikTok Shop.
- Generated substantial client revenue exceeding $800k.
- Designed bespoke strategic initiatives for each client and brand, optimized monthly.
- Streamlined collaboration between affiliate management and video production units.
- Supported content planning and collaborated on video asset production concepts.
- Coordinated efforts between teams to increase brand recognition across retail outlets and TikTok Shop.
- Supported efforts to grow shop through Paid Media initiative.
- Analyzed rival actions to ensure industry leadership.
- Performed market research to uncover potential sales opportunities.
- Fostered a culture of continuous improvement by sharing best practices and lessons learned with the broader account management team.
- Collaborated with marketing teams to develop targeted campaigns for account acquisition and growth.
Senior Account Manager- Sales
GO Ventures/MPG,LLC
08.2022 - 05.2023
- Handled coordination and communication efforts for more than 35 clients in partnership with the VP of Sales.
- Formulate and apply effective sales tactics to achieve both short- and long-term targets.
- Boosted sales through strategic expansion of in-line and seasonal brand placements.
- Supported operational frameworks within Walmart, CVS, Rite Aid, and Walgreens.
- Crafted persuasive presentations alongside brands to achieve significant sales success.
- Identified challenges and improved performance by examining sales metrics.
- Assesses industry landscape and customer trends for strategic client recommendations.
- Organized reviews on performance metrics, current progress, and future objectives.
Account Manager- Sales
GO Ventures/MPG,LLC
10.2021 - 08.2022
- Expanded brand presence by 85% over the course of 2022.
- Prepared and designed brand assets tailored for strategic presentations.
- Aided in enhancing operational efficiency through vendor and retailer collaboration support.
- Conducted market research to identify potential customers.
Product Marketing Manager
Hydralyte, LLC.
03.2021 - 07.2021
- Spearheaded product development initiatives and managed existing product portfolio.
- Acted as a liaison among contract manufacturers, regulatory parties, and consultancy services during new product development.
- Oversaw product timeline, budget, and resources from concept to completion.
- Developed and supervised cross-functional project schedules, ensuring weekly updates.
- Designed promotional plans aligned with sales staff for launch events and retail demonstrations.
- Identified differentiators through competitor product analysis to guide strategic planning.
- Supervise layout, compliance, and design of packaging for ongoing and new product lines.
- Streamlined supply chain processes to ensure seamless introduction of new products.
Senior Brand Manager – Craft City by Karina Garcia and Guava Toys
Brandable, Inc.
08.2019 - 05.2020
- Directed strategic initiatives for multiple children's toy and craft brands tied to influencers.
- Directed R&D initiatives leading to the launch of innovative products like CraftCity Kool-Aid edible slime.
- Crafted comprehensive brand style guides, packaging design, and marketing assets.
- Maintained 20% department growth year over year with over 150 SKUs; grew e-commerce and the website by 15% year over year.
- Managed influencer relationships and partnerships.
- Developed in-store merch displays at Target, Walmart, and CVS that supported 12% growth across 1,800 stores for five products.
- Managed budget and P&L incorporating personality royalties.
- Develop and execute marketing strategies for VidCon, Slimemania, and the New York Toy Fair (NYTF).
Brand Manager
Brandable, Inc.
04.2018 - 08.2019
- Collaborated with sales teams on product launches, promotions and pricing strategies.
Brand Marketing Coordinator
Jakks Pacific, Inc.
08.2014 - 03.2018
- Developed and implemented comprehensive marketing strategies for brand campaigns across multiple channels.
Education
MBA -
Quantic School of Business And Technology
Online08-2025
B.A. - Marketing / Business Law Emphasis
Loyola Marymount University
Skills
- Communication
- Project Management
- Business strategies
- Revenue generation
- Client services oversight
- Strategic planning
- Account growth
- Sales expertise
- Partnership development
- Leadership management trained
- Business development
- Time management
- Retailer background
- Microsoft Office
- Brand Strategy
- Brand Development
- Team building
- Marketing
References
References available upon request.
Timeline
Senior Account Manager- Digital/TikTok Shop
GO Ventures/MPG,LLC
05.2023 - Current
Senior Account Manager- Sales
GO Ventures/MPG,LLC
08.2022 - 05.2023
Account Manager- Sales
GO Ventures/MPG,LLC
10.2021 - 08.2022
Product Marketing Manager
Hydralyte, LLC.
03.2021 - 07.2021
Senior Brand Manager – Craft City by Karina Garcia and Guava Toys
Brandable, Inc.
08.2019 - 05.2020
Brand Manager
Brandable, Inc.
04.2018 - 08.2019
Brand Marketing Coordinator
Jakks Pacific, Inc.
08.2014 - 03.2018
MBA -
Quantic School of Business And Technology
B.A. - Marketing / Business Law Emphasis
Loyola Marymount University
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