Dynamic Communications Manager with 20 years of experience leading strategic marketing initiatives. Proven to identify relevant messaging. Talent for creating engaging content. Works independently with no supervision or in collaborative settings. Proactive and achievement-oriented. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Hi, I’m
Elizabeth Lotz
Boulder,CO
Summary
Overview
32
years of professional experience
1
Certification
Work History
PRINCIPAL, Liz Lotz Communications
09.2009 - 08.2023
Job overview
- Developed launch strategy public relations and digital marketing plans for sparkling Spanish wine
- Created copy and graphics for Instagram page and company web site taronginousa.com
- Spearheaded “pre-launch party” for wine brand in New York City for influencers and stakeholders
- Developed and conducted speaking and media relations program for venture capital companies
- Secured speaking opportunity for Menlo Ventures managing directors at Ad:Tech, TechCrunch Disrupt and DEMO
- Garnered coverage for Menlo Ventures in Wall Street Journal, Reuters, Associated Press, Businessweek, VentureBeat, San Jose Mercury News, Fortune
- Secured interviews for Claremont Creek Ventures managing director at CleanTech conference, including Venture Capital Journal, KQED Radio and VentureBeat
- Researched editorial and speaking opportunities, and wrote press releases for cloud-based subscription-billing and management solution provider and global test engineering company
- Wrote and placed articles on patent protection for technology and law publications
Helles Good Marketing
PRINCIPAL
09.2016 - 08.2017
Job overview
- Created public relations and digital marketing strategy plan for Holidaily Beer around Great American Beer Festival
- Generated public relations and digital marketing plan for Winter Craft Beer Festival; Secured coverage
- Developed and placed Facebook and Instagram ads to reach target audience and drive ticket sales
- Worked with local liquor store on VIP package giveaway.
Trimble Navigation
MARKETING COMMUNICATIONS MANAGER
01.2009 - 08.2009
Job overview
- Developed and executed building construction marketing communication efforts through collateral development, user conference presentation review and website content.
Trimble Navigation
MARKETING COMMUNICATIONS MANAGER
03.2004 - 02.2005
Job overview
- Developed and managed program marketing GPS technology to agriculture community through public relations, advertising, web sites, trade shows, collateral development, events and video production.
Autodesk
MARKETING COMMUNICATIONS MANAGER
02.2003 - 02.2004
Job overview
- Created and executed public relations and analyst relations efforts for Infrastructure Solutions Division
- Developed branding plan that included new division name, new vice president, division strategy and customer success stories
- Wrote and executed plans for launch of emergency response, engineering and construction, and communications and utility solutions, and movement from point product to solution sale
- Secured product and solution coverage in GIS, civil engineering, government, utility and business publications..
Vicinity Corporation
DIRECTOR OF COMMUNICATIONS
11.1999 - 01.2002
Job overview
- Led development and execution of strategic awareness plan, including public relations, advertising, analyst relations, trade show, speakers' bureau and customer communications programs
- Established relationships with global media and analysts covering online, wireless and speech technologies, infrastructure, E- commerce, enterprise software, CRM, hospitality, shipping/transportation, financial services, automotive and retail
- Secured coverage including San Francisco Chronicle, USA Today, Wireless Week, Advertising Age, Executive Technology, AdWeek, PC World, Scientific American, San Diego Union Tribune, Philadelphia Inquirer, San Jose Mercury News, The New York Times, PC Magazine, and The Boston Globe
- Introduced company to international market through public relations and trade show activities
- Coverage included The Economist, Financial Times, Wirtschafts Woche, The Daily Telegraph, and Informatique
- Directed public relations surrounding IPO. Secured live interviews on CNBC "Market Watch," Bloomberg Television "Lunch Box" and CNNfn "Capital Ideas." Also secured print articles including The Wall Street Journal, The New York Times, Reuters, Associated Press, CBS MarketWatch, Cnet and San Jose Mercury News
- Grew presence at trade shows and conferences, participating at more than 30 conferences
- Launched speaker bureau and sponsorship programs, securing more than 20 speaking engagements and developed presentations for corporate executives
- Developed customer communication programs, including quarterly newsletter, product development survey and customer advisory board.
The Weber Group, Weber Shandwick
SENIOR ACCOUNT EXECUTIVE
01.1999 - 10.1999
Job overview
- Implemented strategic media relations campaign for online consumer and business-to-business travel reservations company
- Managed bicoastal media tour in San Francisco, Boston and New York; secured meetings with media outlets such as Bloomberg Forum, Business Week, Computerworld, Forbes, Fortune, The Industry Standard, PC Week, USA Today, and The Wall Street Journal, as well as industry analysts at Forrester Research and Jupiter Communications
- Coordinated speaking program for Fortune 500 software company's corporate officers; included healthcare, telecom, financial services and government conferences
- Developed and executed public relations plan for renewable energy company introducing its products, mission and online "g- commerce" initiative in deregulated energy markets
- Managed pre-IPO media relations for two clients
Julie Davis Associates, Weber Shandwick
SENIOR ACCOUNT MANAGER
11.1996 - 01.1999
Job overview
- Developed and conducted award-winning public relations campaign for "The Executive Woman's Travel Network," an online magazine targeting female business travelers sponsored by Delta Airlines and American Express
- Implemented a six-person advisory council for Delta Air Lines, comprised of authors and columnists, and coordinated the members' Web site involvement
- Secured significant coverage, including Condé Nast Traveler, Entrepreneur, NBC's Today Show, CBS This Morning, CNN Headline News, CNN Business Day, USA Today, Los Angeles Times and Atlanta Journal/Constitution
- Managed successful media relations program for QUIKRETE. Introduced new product and project ideas to consumer and commercial markets. Managed media relations activities at trade shows. Launched company's web site presence and prepared project information
- Secured coverage on national television programs and in publications, including Popular Science, Better Homes & Gardens and This Old House Magazine
- Presented public relations program and results twice annually to licensees & sales managers
- Developed and implemented public relations programs for clients in commercial real estate services, medical, and fleecewear industries
The Zimmerman Agency
SENIOR ACCOUNT MANAGER
10.1994 - 10.1996
Job overview
- Developed and implemented public relations plan for furniture manufacturer. Wrote all press materials and coordinated media relations efforts at High Point furniture market. Secured coverage in national publications and major market newspapers, including The Washington Post, Los Angeles Times, Better Homes & Gardens, and House Beautiful
- Created and managed public relations programs for tourism industry clients. Secured features in publications reaching 160 million circulation over one year period and nearly $1 million in cooperative and broadcast promotions. Coordinated and conducted press conferences, media tours and FAM tours.
Mona Meyer McGrath & Gavin, Weber Shandwick
ACCOUNT EXECUTIVE
09.1991 - 10.1994
Job overview
- Counseled and conducted media relations for Northwest Airlines
- Coordinated and implemented news conferences in more than 40 cities for Northwest Airlines/KLM Royal Dutch Airlines code-share announcements
- Developed special events in Northwest Airlines "hub" markets to introduce airline's business class to area travel agents and media
- Executed international media relations program for pre- and grand opening phases of Mall of America through media tours and media materials. Drafted by-lined article that appeared in more than 10,000 newspapers. Efforts resulted in more than 60 million visits in its first two years
- Oversaw team of artists and served as copywriter to develop brochures, newsletters and other collateral for clients, including Mall of America, Northwest Airlines, Chippewa Spring Water, First Bank Place (now Capella Tower) and the Minneapolis Sports Medicine Center.
Education
University of IowaIowa City, IA
Bachelor of Arts from COMMUNICATION STUDIES
08.1990
University Overview
Skills
- Team Collaboration
- Marketing Strategy and Messaging
- Marketing Collateral Development
- Internal and External Communications
- Public Relations Campaigns
- Crisis Communications
- Corporate Communications
- Website Copy
- Media Relations
- Strategic Initiatives
- Client Service
- Product Launching
- Flexible and Adaptable
- Critical Thinking
- Written Communication
- Problem-Solving
- Organization and Time Management
- Attention to Detail
- Excellent Communication
- Planning and Coordination
- Teamwork and Collaboration
- Multitasking Abilities
- Active Listening
Certification
Google Digital Marketing & E-commerce Professional
Certificate 2023
TEFL Certification, The TEFL Academy, 2021
Leaders in Learning, HarvardX, 2020
Languages
Spanish
Professional Working
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
It is better to fail in originality than to succeed in imitation.
Timeline
PRINCIPAL
Helles Good Marketing
09.2016 - 08.2017
PRINCIPAL, Liz Lotz Communications
09.2009 - 08.2023
MARKETING COMMUNICATIONS MANAGER
Trimble Navigation
01.2009 - 08.2009
MARKETING COMMUNICATIONS MANAGER
Trimble Navigation
03.2004 - 02.2005
MARKETING COMMUNICATIONS MANAGER
Autodesk
02.2003 - 02.2004
DIRECTOR OF COMMUNICATIONS
Vicinity Corporation
11.1999 - 01.2002
SENIOR ACCOUNT EXECUTIVE
The Weber Group, Weber Shandwick
01.1999 - 10.1999
SENIOR ACCOUNT MANAGER
Julie Davis Associates, Weber Shandwick
11.1996 - 01.1999
SENIOR ACCOUNT MANAGER
The Zimmerman Agency
10.1994 - 10.1996
ACCOUNT EXECUTIVE
Mona Meyer McGrath & Gavin, Weber Shandwick
09.1991 - 10.1994
University of Iowa
Bachelor of Arts from COMMUNICATION STUDIES
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