Summary
Overview
Work History
Education
Skills
Accomplishments
Volunteer Experience
Timeline
Generic

Elizabeth Gordon

KS

Summary

Results-driven growth marketing executive with extensive experience leading strategic marketing initiatives on a national scale. Skilled in accelerating growth, managing successful product launches, overseeing rebranding efforts, and supporting acquisitions. Proven track record of developing and implementing comprehensive marketing strategies aligned with business objectives to enhance brand visibility and drive revenue growth. Adept at leading cross-functional teams, conducting thorough market research, identifying innovative growth strategies, and executing integrated campaigns across channels. Experienced in managing external agencies and collaborating with key stakeholders to successfully launch and promote products and services, positioning brands as industry leaders.

Overview

9
9
years of professional experience

Work History

GROWTH MARKETING DIRECTOR

CBIZ Advisors, LLC
02.2023 - Current
  • Manage a team of seven national marketers and 26 regional directors and marketers throughout the U.S
  • Developed and executed a project management system for the national marketing team including project reporting metrics
  • Work in partnership with executive leadership and Chief Growth Officer to develop and execute strategic, data-driven integrated, multi-channel marketing campaigns increasing marketing-influenced won opportunities by 57% in 2023
  • Redefined the national content calendar and content pipeline strategy and initiatives in line with the national marketing plan
  • Serve as a key partner in the organization's departmental restructuring project to include oversight of all field marketing
  • Responsible for all national-level marketing, while supporting regional and local office initiatives as internal agency lead
  • Lead the development of all content and creative direction to meet complex branding standards
  • Support the marketing integration of acquired firms and their teams
  • Serve as North American marketing leader on Kreston Global's marketing team.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Optimized email campaigns to increase open and click-through rates.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Devised content strategy to effectively engage target audiences.
  • Conducted market research to identify new opportunities and target markets.

SENIOR STRATEGIC MARKETING MANAGER

CBIZ Advisors, LLC
04.2019 - 02.2023
  • Led marketing efforts for 15 service lines and industries to include financial services, manufacturing, not-for-profit, construction, and risk advisory
  • Devised and executed strategic marketing plans and timely go-to-market pressure campaigns driving pipeline growth and net-new opportunities
  • Developed an award-winning, multi-channel pressure campaign focused on the Employee Retention Tax Credit which was later executed nationally and has generated over $2M to date
  • Revamped proposal templates subsequently increasing proposal win rate by 30% for an average 65% YoY win rate
  • Identified and implemented public relations and social media strategies that furthered the organization's goals for positive media exposure and visibility
  • Created strategic marketing materials including direct mail, e-newsletters, custom collateral and nurture emails as well as industry specific programs such as events, trade shows and sponsorships to support sales outreach and ensure consistent branding
  • Developed and managed the organization's annual marketing budget, ensuring ROI on all marketing initiatives
  • Partnered with and influenced practitioners and leadership to expand marketing approach
  • Received multiple internal 'SPOT' Awards for collaborative projects
  • Requested by leadership to co-lead internal business development program, Accelerate.

MARKETING MANAGER

Charlotte Street Foundation
10.2015 - 07.2017
  • Developed and executed comprehensive marketing plan and budget
  • Generated press opportunities resulting in notable local coverage
  • Oversaw and managed organization's re-branding to include, logo package, marketing collateral, website
  • Successfully launched organization's first ‘Giving Tuesday' campaign, resulting in a 10% increase in donations
  • Developed social media strategy resulting in an increase in follower engagement and artist submissions across platforms
  • Ran monthly/quarterly web and social media analytics to quantify success of marketing strategies
  • Worked closely with Board of Directors to develop strategic marketing and fundraising campaign for organization's 20th anniversary.

Education

Master of Science - Arts Administration

Drexel University
01.2010

Bachelor of Art & Art History - Art History, Criticism and Conservation

University of Missouri - Kansas City
01.2007

Skills

  • Stakeholder relationships/ Executive leadership

  • Go-to-market strategy development

  • Cross-functional team leadership

  • Demand Generation

  • Multi-channel campaigns

  • Paid content / paid media

  • Project management

  • Integrated Marketing

  • Content Strategy

  • Creative Direction

  • Customer Segmentation

Accomplishments

Awards

Gold - Email Marketing | B2B Integrated Marketing

Kansas City Direct Marketing Association (KCDMA) AMBIT Awards, 2022

Silver - Email Marketing | Automated or Triggered Series

Kansas City Direct Marketing Association (KCDMA) AMBIT Awards, 2022


Certifications

Account-Based Experience (ABX) Certification

Demandbase Academy, 2022

Volunteer Experience

  • CBIZ Accelerate Leader, 2021-2022
  • CBIZ Diversity & Inclusion Committee, 2020-2023
  • Crohn's & Colitis Foundation, 2019
  • Harvesters, 2017
  • Brookside Soccer Club, 2016/17

Timeline

GROWTH MARKETING DIRECTOR

CBIZ Advisors, LLC
02.2023 - Current

SENIOR STRATEGIC MARKETING MANAGER

CBIZ Advisors, LLC
04.2019 - 02.2023

MARKETING MANAGER

Charlotte Street Foundation
10.2015 - 07.2017

Bachelor of Art & Art History - Art History, Criticism and Conservation

University of Missouri - Kansas City

Master of Science - Arts Administration

Drexel University

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Elizabeth Gordon