Elizabeth Matthews
Galveston
Summary
Dynamic and results-driven Chief Operating Officer (COO) with over 7 years of experience leading and scaling high-performance teams within the events and marketing industry. Proven expertise in developing and executing strategic initiatives that drive operational efficiency, enhance client satisfaction, and optimize business growth. Strong background in marketing strategy, event coordination, team management, and budget oversight. Known for cultivating long-term relationships with clients and partners, while creating innovative solutions for events that exceed expectations.
Overview
15
15
years of professional experience
Work History
Chief Operating Officer
Yagas Entertainment Inc.
Galveston
01.2018 - Current
- Lead overall operational strategy for a fast-paced special events and marketing company, managing a team of over 100 professionals across multiple departments.
- Developed and executed comprehensive event strategies for high-profile clients, resulting in an increase in customer satisfaction and growth in repeat business.
- Oversaw the seamless delivery of over 50 large-scale events, ensuring all logistics, budgets, and timelines were adhered to, while exceeding client expectations.
- Developed and executed marketing campaigns that generate revenue through a mix of traditional and current digital marketing trends, while targeting previous and new clients.
- Streamlined operational processes, cutting costs while improving the quality and scope of services provided.
- Established and nurtured long-term relationships with key stakeholders, vendors, and clients, resulting in an increase in referral business.
- Managed budgets, ensuring optimal resource allocation for both short-term and long-term goals.
- Identified and capitalized on emerging trends in the special events and marketing industry, positioning the company as a leader in the market.
Catering Director
Yagas Cafe
Galveston
08.2010 - Current
- Worked with clients one on one to create enticing catering menus for array of events from weddings and christenings to work parties and holiday meals.
- Brought in new business opportunities, helping to drive catering revenues and achieving quarterly and yearly goals.
- Developed and cultivated lasting relationships within community, promoting business opportunities through effective communication and interpersonal talents.
- Developed and implemented catering policies, procedures, and standards.
- Planned menus according to event themes or customer preferences.
- Coordinated with vendors to ensure quality products were delivered on time.
- Organized staffing needs based on estimated attendance at catered events.
- Monitored budgeting and financial planning for catering operations.
- Responded promptly to customer inquiries or complaints regarding catering services.
Senior Event Coordinator
Yagas Entertainment Inc.
Galveston
08.2010 - 12.2018
- Coordinated logistics for corporate events, ensuring seamless execution and attendee satisfaction.
- Managed vendor relationships, negotiating contracts and services for event requirements.
- Developed event timelines, outlining key milestones and deliverables for successful planning.
- Oversaw on-site event setup, aligning staff roles and responsibilities for smooth operations.
- Collaborated with marketing teams to design promotional materials for events and outreach.
- Implemented budgeting strategies, tracking expenses to maintain financial controls during events.
- Trained junior staff on event coordination practices, fostering team development and efficiency.
- Assisted in creating detailed reports summarizing event outcomes for senior leadership review.
- Provided on-site management during events, ensuring the smooth running of activities and resolving any issues that may arise.
- Worked closely with internal departments to identify areas needing improvement or change prior to an event.
- Managed communications between vendors, staff members, sponsors, and guests in regards to event logistics.
- Negotiated contracts with vendors to secure favorable terms while staying within budget requirements.
- Ensured compliance with local health regulations while setting up catering services at various venues.
- Monitored industry trends in order to provide innovative ideas for upcoming events.
- Researched new venues suitable for hosting various types of events based on size requirements and budget constraints.
- Maintained relationships with clients post-event by following up on their feedback regarding the experience.
Education
Bachelor of Fine Arts -
Texas State University
San Marcos, TX01.2007
Skills
- Event Strategy & Execution
- Marketing & Brand Development
- Team Leadership & Staff Management
- Operational Efficiency & Process Improvement
- Budget Management & Cost Control
- Client Relationship Management
- Data Analytics & Market Research
- Contract Negotiation & Vendor Relations
- Crisis Management & Problem Solving
Volunteer Experience
- Trinity Episcopal School, parent volunteer 2021-2025
- YCF Board, logistics, 01/01/24-12/31/25
- Rotarty Club of Galveston 2023
Affiliations
- Spending time with family and friends
- Surfing, beach time and fitness
- Cooking and puzzling
- Gardening
- Attending annual Galveston events
- Traveling
Background
I was born in Houston and raised in upstate New York. I met my husband while attending college at Texas State, and in 2010, we settled in Galveston—his hometown. We now have two children who are proud 5th-generation Galvestonians. Over the years, we’ve built lifelong friendships on the island and enjoy spending our time at The Galveston Boat Club, relaxing at the beach, and attending the many events that Galveston offers. With a strong connection to our community and no plans to leave, we continue to embrace the beauty and charm of this special island
Timeline
Chief Operating Officer
Yagas Entertainment Inc.
01.2018 - Current
Catering Director
Yagas Cafe
08.2010 - Current
Senior Event Coordinator
Yagas Entertainment Inc.
08.2010 - 12.2018
Bachelor of Fine Arts -
Texas State University
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