Elizabeth (Libby) Monette
Nashville,TN
Summary
Award-winning, differentiating B2B marketing events professional with over 10 years of successful outcomes, demonstrating the creativity, processes, and pragmatism to launch SMART and sustainable audience engagement and omnichannel conversion strategies. Resolute problem-solver with the leadership acumen to manage a multifunctional team and project from start to finish, on time and on budget. Seeking an events marketing leadership role to transform experiences and connect company with community.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director, Corporate Events & Communications
Wellvana
Nashville, TN
01.2023 - Current
- Developed the strategy and processes for the first corporate events program at Wellvana
- Recruited, trained, supervised, evaluated and mentored team of field marketing managers to support corporate goals.
- Produced 60+ events in 2023 that were trade shows, conferences, and hosted events for growth, retention, and education.
- Generated $39mm in topline revenue in 2023.
- Held the top two ranked categories in Salesforce (tradeshows, hosted growth events) with a closed-won rate of 33% and 50%, respectively.
- Produced podcast content featuring six healthcare leaders across two days.
SENIOR MANAGER, DIGITAL STRATEGY
SCIENCE & MEDICINE GROUP
Remote
10.2022 - 12.2022
- Led digital strategy across 12 life science, market research and media brands.
- Audited, centralized and executed best practices strategy across 35 social media networks, 7 platforms and 12 brands resulting in increased social media followers and website visits from socials.
- Audited and mapped existing websites for future rebuild, identifying dead ends and UX improvements.
SENIOR MARKETING MANAGER, MEDIA
SCIENCE & MEDICINE GROUP
Remote
05.2021 - 10.2022
- Managed demand gen, marketing and social media activities for four life science media brands.
- Led all aspects of global events program, including client and co-hosted deliverables.
- Sourced KOLs and co-produced new media content (podcast, video, blog posts) resulting in 400% increase in dwell time and record-setting website visits.
- Corporate activities committee, co-founder and professional development chair.
DEMAND GENERATION MANAGER
SALUCRO
Remote
09.2020 - 05.2021
- Introduced and fulfilled HFMA sponsorship program and deliverables across defined markets.
- Managed all social media and implemented employee incentive program to grow reach.
- Developed and executed strategies to increase lead generation and conversion rates through email, content syndication, webinars, and other marketing campaigns.
- Identified new opportunities for growth through market research and analysis.
EVENTS MARKETING MANAGER
ACCUREG
Franklin, TN
09.2017 - 09.2020
- Generated 80+% of sales leads company-wide 2018-2020 via renovated event marketing strategy.
- Launched the first ABM campaign, closing two new multi-site logos within 90 days of meeting.
- Proactively pivoted in-person events to virtual, launched cold-call content campaign and exceeded entire year's 'Best' quota by 191% by Q3.
- Earned national award for Best Booth Design.
- Managed sponsor relationships with 40 HFMA and NAHAM chapters, executing benefits and sourcing influential speaker opportunities per the NASBA content guidelines.
CUSTOMER DEVELOPMENT MANAGER
GOLDEN SPIRAL MARKETING
Nashville, TN
07.2016 - 07.2017
- Introduced robust new revenue stream of full-service creative trade show services.
- Initiated and drove efforts winning 'Best Places to Work 2017' (Nashville Business Journal), 'Growth Stage Company of the Year' (Nashville Tech Council), 'Forty Under 40' (Nashville Business Journal).
- Launched company's first ABM campaign, resulting in numerous discovery calls and one closed account.
BUSINESS DEVELOPMENT ADMINISTRATOR
E|SPACES
Nashville, TN
07.2015 - 07.2016
- Drove a 30% increase in reservation revenue.
- Increased member retention activity attendance by 60% through implementing a targeted events strategy.
- Developed and hosted a speaker series featuring community business leaders and secured sponsorships and co-hosts.
- Converted after-hours availability to primetime revenue by targeting niche market.
BUSINESS DEVELOPMENT, MARKETING
CLINICAL SOLUTIONS PHARMACY
Nashville, TN
05.2012 - 08.2014
- Awarded the State of Tennessee Department of Corrections multi-million dollar prime contract as RFP leader; contract renewed and sustained
- Rebranded visual identity and messaging, and restructured product offerings.
- Led the national and regional events and sponsorship program to recruit new prospects and strategic partners.
- Certified company as WBE and leveraged status for sub-prime and prime contracting opportunities.
Education
Bachelor of Arts, Communication Studies - Marketing
UNIVERSITY OF CALIFORNIA, SAN DIEGO
Skills
- Business Development
- Budget Control
- Verbal and Written Communication
- Creativity and Innovation
- Contract and Vendor Management
- Event platform software, ExhibitDay, Microsoft Office, Google Suite, Asana, Monday, Salesforce, Canva, Emburse, etc
- Unlimited travel availability
Affiliations
- TN HFMA
- Meeting Planners International- Tennessee chapter
- Event Leadership Institute
Certification
- Certified Trade Show Marketer - Northern Illinois University (delayed 2020)
- HIT Workforce Accelerator - HIMSS + Belmont University
- Sales Enablement, Inbound Marketing - Hubspot Academy
Service
- Mentor-in-Residence, the Wond'ry - Vanderbilt University 2017-present
- Entryway Marketing & Fundraising Advisor
Accomplishments
- Best Booth Design (NAHAM)
- Leadership Exhibited During Safety (Federal Aviation Administration)
- Addy Award for Delta Airlines Super Bowl Commercial(American Advertising Association)
- Exemplary Compliance (State of Alabama Department of Insurance)
- The Bomb - repeat recipient (Golden Spiral Marketing)
Affiliations
- Meeting Planners International - TN chapter
- Event Leadership Institute
Timeline
Director, Corporate Events & Communications
Wellvana
01.2023 - Current
SENIOR MANAGER, DIGITAL STRATEGY
SCIENCE & MEDICINE GROUP
10.2022 - 12.2022
SENIOR MARKETING MANAGER, MEDIA
SCIENCE & MEDICINE GROUP
05.2021 - 10.2022
DEMAND GENERATION MANAGER
SALUCRO
09.2020 - 05.2021
EVENTS MARKETING MANAGER
ACCUREG
09.2017 - 09.2020
CUSTOMER DEVELOPMENT MANAGER
GOLDEN SPIRAL MARKETING
07.2016 - 07.2017
BUSINESS DEVELOPMENT ADMINISTRATOR
E|SPACES
07.2015 - 07.2016
BUSINESS DEVELOPMENT, MARKETING
CLINICAL SOLUTIONS PHARMACY
05.2012 - 08.2014
Bachelor of Arts, Communication Studies - Marketing
UNIVERSITY OF CALIFORNIA, SAN DIEGO
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