Liz Motta
Pine Bush,USA
Summary
- Digital Marketing Strategist | Paid Media Expert | Results-Driven Leader With 7+ years of experience, I excel at scaling client accounts, driving ROI, and amplifying brand visibility through strategic, multi-channel advertising campaigns. Proficient in both B2B and B2C marketing, I've worked across diverse industries, including FinTech, Cybersecurity, Entertainment, Retail, and Beauty, leveraging platforms like Google Ads, Facebook, LinkedIn, and Amazon. I have a proven track record of managing annual million-dollar budgets, supporting startups in their growth journeys, and everything in between. Notable achievements include increasing a client's revenue from <$10K per month to $50K per month in just six months. As a certified Google Ads and HubSpot professional, I bring a data-driven approach to analytics, campaign optimization, and strategic leadership to ensure measurable success. Career Highlights:
- Entrepreneurial Success: Launched a brand featured in Vogue and Cosmopolitan, blending creativity with data-driven strategies.
- High-Profile Clients: Delivered exceptional outcomes for prominent accounts through innovative, results-focused campaigns. If you're looking for a dynamic leader who combines creative vision with analytical precision to drive growth, let's connect
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist
Ernst Media
Seattle, WA
11.2022 - Current
- Creative problem solver with a proven track record in driving client growth, building trust, and delivering results.
- Led paid media strategies from planning to execution across platforms like Google and Facebook
- Managed client relationships as the primary contact, ensuring clear communication and alignment
- Directed associates in strategic development, process optimization, and client engagement
- Conducted account audits and provided actionable insights to boost performance
- Built and optimized campaigns using keyword research, forecasting, and audience targeting
- Tracked KPIs, analyzed performance, and presented insights through polished reports and decks
- Created compelling ad assets, including copy, mock-ups, and light design
- Scaled client revenue from <$10K to $50K+/month in six months
Small Business Owner
Tee-Owels, LLC.
Walden, NY
03.2017 - 05.2024
- Small e-commerce beauty shop owner of 6 years
- Managed a small team, and coordinated all social media advertising campaigns, content creation, and influencer and affiliate marketing campaigns
- Experienced Media Buyer and Seller on marketplaces such as Amazon, Etsy, Shopify, Faire, & Walmart
- Featured in major publications such as Glamour, Vogue, Cosmopolitan, Vanity Fair, Elle, and Harpers Bazaar, and contacted by QVC Network
- Maintained ongoing partnerships with relevant media contacts
Paid Media Associate/ Strategist
Beacon Digital Marketing Agency
Beacon, NY
10.2019 - 09.2022
- Planned and executed paid media campaigns across LinkedIn, Google, Amazon, Facebook, Instagram, Twitter, Reddit, YouTube, Pinterest, & StackAdapt
- Performed daily optimization of Paid Search and Paid Social campaigns for both B2B and B2C clients including the monitoring of KPI's
- Performed weekly and monthly reporting, and made tactical recommendations for improvement
- Performed highly targeted and strategic keyword research and managed $1M+ client budgets
- Created strategy presentations, Ideal Client Profiles, and performed account audits
- Created useful spreadsheets for our team, and implemented new processes
- ClickUp, Hubspot, SEMrush, Google Trends, Google Tag Manager, Google Analytics, Google Data Studio, G-Suite
Marketing Coordinator/ Media Buyer
Bethel Woods Center for the Arts
11.2018 - 03.2019
- Coordinated all paid media by building and maintaining relationships with strategic partners, and placing ads for digital, radio and print formats
- Performed budgeting, reconciling and invoicing duties
- Planned, coordinated and executed event marketing search and social campaigns for music festivals
Social Media Manager
The Heights at Brother Vic's
South Salem, NY
09.2017 - 01.2019
- Created and designed promotional marketing materials, such as ads, artists posters, and flyers for both Paid and Organic media efforts
- Strategized social media campaigns, content calendars, wrote copy and built a social media community around the event venue
- Wrote Press Releases for events
- Drove ticket sales and promoted artists
- Experienced with Adobe Creative Suite and Canva
Administrative Assistant/Receptionist
USIS (Corporate Offices)
Pearl River, NY
10.2016 - 04.2017
- Performed all front-desk reception duties including answering phones, coordinating all front-desk communications, and greeting guests
- Assisted other departments including HR and the Accounting department for projects using excel, filing, copying, printing blueprints, scanning and calculating and entering expenses
- Performing administrative tasks such as sorting mail, entering data into spreadsheets, purchasing supplies, booking appointments, replenishing kitchens, book binding and laminating, organizing stock closet
Social Media Intern
Ty-Lite LLC
Fort Lee, NJ
08.2016 - 10.2016
- Interned for celebrity stylist Ty Hunter
- Managed social media accounts on the following platforms: Instagram (18k followers), Twitter (550 followers), & Facebook
- Curated a branded Instagram feed and created fresh engaging content
- Planned and executed multi-channel promotional campaigns, which drove significant sales
- Created a content calendar, scheduled posts, and performed hashtag strategy to drive traffic and engagement
- Engaged with followers and built a community
Education
BS - Organizational Communication
Suny New Paltz
New Paltz, NY01.2016
AS - Administrative Business
Suny Orange
Middletown, NY01.2014
Esthetics License - Skin Care, Waxing
Atelier Esthetique Institute
Manhattan, NY01.2011
Skills
- Branding
- HubSpot
- SQL
- PPC Campaign Management
- SEM Rush
- Google Tag Manager
- Data analysis skills
- Shopify
- Communication skills
- Facebook Ads
- Programmatic
- B2B marketing
- SEM
- Copywriting
- ClickUp
- WordPress
- Digital Marketing
- MailChimp
- Search Engine Optimization (SEO)
- B2C marketing
- Social media management
- Google Trends
- Editing
- Adobe Creative Suite
- Social Media Management
- Google Analytics
- Sales strategy
- Microsoft office
- Analytics
- Marketing automation
- CRM software
- ABM strategy
- Social media marketing
- Affiliate Marketing
- Content strategy
- Google Ads
- Social media strategy
- Photography
- Content Creation
- Google Data Studio
- Marketing
- Keyword Research
- Zoho Mail
- Organizational skills
- StackAdapt
Certification
- Google AdWords Certification
- Google Ads Certification
- Hubspot Digital Marketing Certification
- Esthetics license
Assessments
- Analyzing data, Proficient, 02/01/22
- Marketing, Proficient, 05/01/22
- Social media, Proficient, 09/01/22
Professional Highlights
- Entrepreneurial Success: Launched a brand featured in Vogue and Cosmopolitan, blending creativity with data-driven strategies.
- High-Profile Clients: Delivered exceptional outcomes for prominent accounts through innovative, results-focused campaigns.
Timeline
Digital Marketing Strategist
Ernst Media
11.2022 - Current
Paid Media Associate/ Strategist
Beacon Digital Marketing Agency
10.2019 - 09.2022
Marketing Coordinator/ Media Buyer
Bethel Woods Center for the Arts
11.2018 - 03.2019
Social Media Manager
The Heights at Brother Vic's
09.2017 - 01.2019
Small Business Owner
Tee-Owels, LLC.
03.2017 - 05.2024
Administrative Assistant/Receptionist
USIS (Corporate Offices)
10.2016 - 04.2017
Social Media Intern
Ty-Lite LLC
08.2016 - 10.2016
BS - Organizational Communication
Suny New Paltz
AS - Administrative Business
Suny Orange
Esthetics License - Skin Care, Waxing
Atelier Esthetique Institute