Managed relationships with overseas studios in Asia to execute high-quality product photography projects.
Directed and managed CGI and 3D artists to enhance creative output consistent with brand standards.
Collaborated with international clients to bridge language barriers and ensure effective service delivery.
Directed visual identity management across all platforms to uphold brand consistency and quality standards.
Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
Supervised all phases of photoshoot execution, including concept development and post-production editing, to maintain brand consistency in visual content.
Contributed to creative process through original ideas and inspiration.
Collaborated with cross-functional teams to ensure cohesive visual storytelling in product packaging designs.
Managed art department's budget, optimizing resource allocation and reducing unnecessary expenditures.
Negotiated contracts with vendors and freelancers, ensuring high-quality outputs while adhering to budget constraints.
Product Photo Stylist
Self-employeed
New York, NY
04.2003 - Current
Curated visual aesthetics for diverse photo shoots, enhancing brand identity and client satisfaction.
Collaborated with photographers to create compelling compositions that align with project objectives.
Developed and implemented styling concepts tailored to various themes and target audiences.
Sourced and selected props, backdrops, and wardrobe elements to elevate visual storytelling.
Streamlined workflow processes to increase efficiency in preparation and setup phases of shoots.
Successfully managed multiple projects simultaneously while maintaining excellent communication with clients and colleagues alike.
Diverse background in styling ranging from interior styling, cosmetic shoots, on and off figure photo shoots, and product shoots
Photo art director
Swiss Madison
New Jersey
02.2019 - 08.2020
Direct several teams overseas both in photo studios and CGI rendering.
Create mood boards to implement photography and design for furniture, bath and kitchen products for social media and online selling platforms.
Responsible for content and concept for all photos.
Create shot lists utilizing angles needed to forecast best design for selling platforms.
Manage content and assign product to studios for photography, video and 3d creation
Led creative projects, ensuring alignment with brand vision and strategic objectives.
Collaborated with cross-functional teams to develop innovative marketing materials and campaigns.
Enhanced design processes by implementing streamlined workflows and best practices.
Analyzed market trends to inform design direction and maintain competitive edge.
Photographer
Self
New York, NY
01.2003 - 04.2017
Oversaw collaboration with multiple vendors, studios, and independent clients to enhance project outcomes. Directed efforts in the cosmetics, furniture, and soft goods sectors to optimize client satisfaction and project efficiency. Managed relationships with photographers to elevate project quality and deliverables.
Oversaw photography sessions for web and catalog content across multiple hotel brands including Westin, Marriott, Kimpton, Waldorf Astoria, Sheraton, Renaissance, and DoubleTree. Coordinated with creative teams to ensure alignment with brand standards. Managed logistics for studio setups to enhance visual storytelling.
Developed and executed lighting strategies to create desired atmospheres in diverse environments.
Designed and executed small vignettes aimed at optimizing product display and budget management processes in studio.
Responsible for freelance teams, buying props, set design, call times and organization of location crew, working with tight deadlines
Advertising and product styling for clients including, bedding, soft goods, small product, furniture, fashion, and cosmetics. Working with major corporations to startup vendors, large scale production houses and ad agencies to independent photographers.
Captured high-quality images for diverse clients, enhancing brand visibility and storytelling.
Conducted detailed pre-shoot consultations to understand client needs, leading to highly personalized and satisfactory outcomes.
Conducted pre-shoot consultations to discuss clients' needs and preferences for optimal results.
Conducted market research to stay ahead of photography trends, integrating new styles into shoots to keep offerings fresh.
Curated visually appealing photo arrangements to enhance brand storytelling.
Head Stylist
Vertis Communications
01.2001 - 01.2003
Head Stylist
Led creative team in developing innovative styling concepts for diverse client campaigns.
Mentored junior stylists, enhancing their skills and promoting professional growth within the team.
Established and maintained strong relationships with clients, ensuring satisfaction and repeat business.
Streamlined styling processes to improve efficiency and reduce turnaround times for project delivery.
Managed a team of stylists, leading to increased efficiency and improved service quality.
Art Director / Senior Graphic Designer (Freelance) at Living Word PublicationsArt Director / Senior Graphic Designer (Freelance) at Living Word Publications