Dynamic Regional Manager recognized for driving a 97% occupancy rate at So Cal Pacific MF Management across a diverse portfolio. Proficient in financial oversight and strategic marketing, effectively enhancing team performance and mitigating risks. Consistently achieves ownership goals while maximizing asset value through strong leadership and operational strategies.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Regional Manager
So Cal Pacific MF Management
03.2024 - Current
Manage a portfolio consisting of five communities in Temecula, Palm Springs, Lake Elsinore, and Redlands CA
Handle complex and sensitive issues with residents and employees and follow established policies and procedures
Provide NOI, Net Income, and Variance reports every month
Implement capital budget items and oversee contractor work
Review and approve all portfolio Pos
Analyze and complete daily, weekly, and monthly reports and make proper adjustments to achieve ownership goals
Inspect Portfolio properties weekly and ensure any deficiencies are corrected and curb appeal issues are immediately mitigated
Inspect make-ready units and produce marketing flyers and videos
Prioritize, assign, and monitor projects relating to property renovations, repairs, and maintenance
Daily and weekly monitoring of leasing plan and marketing activity to achieve leasing goals
Continuous monitoring of pricing and marketing conditions to ensure my portfolio stands out above the competition
100% dedication and training, and monitoring of my staff to maximize results for both ownership and teams
Write Budgets for each property in RIQ/Yardi
Ensure building regulatory compliance per city ordinances – yearly smoke alarm inspections, 1,3, 5, and 12-year fire sprinkler inspections, backflow inspections, emergency shutdowns, and reestablishment of services procedures and permits
Regional Manager
Gaines Investment Trust
04.2023 - 03.2024
Manage a portfolio consisting of five communities totaling 1000 units across San Diego, Los Angeles, and Tucson AZ
Achieve and maintain an average physical occupancy of 97% across portfolio
Handle complex and sensitive issues with residents and employees and follow established policies and procedures
Provide NOI, Net Income, and Variance reports every month
Implement capital budget items and oversee contractor work
Review and approve all portfolio Pos
Analyze and complete daily, weekly, and monthly reports and make proper adjustments to achieve ownership goals
Inspect Portfolio properties weekly and ensure any deficiencies are corrected and curb appeal issues are immediately mitigated
Inspect make-ready units and produce marketing flyers and videos
Prioritize, assign, and monitor projects relating to property renovations, repairs, and maintenance
Daily and weekly monitoring of leasing plan and marketing activity to achieve leasing goals
Continuous monitoring of pricing and marketing conditions to ensure my portfolio stands out above the competition
100% dedication and training, and monitoring of my staff to maximize results for both ownership and teams
Write Budgets for each property in RIQ/Yardi
Ensure building regulatory compliance per city ordinances – yearly smoke alarm inspections, 1,3, 5, and 12-year fire sprinkler inspections, backflow inspections, emergency shutdowns, and reestablishment of services procedures and permits
Weekly audit of prospect calls and response times, work-order productivity, emails, move-in inspections and reviews
Corporate Manager
Urban West Corporation/Pacific Western Corp
07.2018 - 04.2023
Total portfolio 1300 units, five multi-family properties, and one lease-up
Work closely with ownership to oversee operations of assigned communities within portfolio of class A, B and C communities in San Diego CA, and Las Vegas, NV
Investigate and resolve escalated and sensitive resident and employee issues and take appropriate action per established policies and procedures
Design, implement, train, and oversee processes to maximize human capital and ROI
Continuously challenge the norm to improve standard operating procedures to reduce vacancies, improve resident satisfaction, minimize risk factors, and increase ROI
Work in collaboration with the in-house construction department for CAP-EX projects
Negotiate, prepare specifications, solicit bids, approve subcontractors, execute contractual agreements for building services
Scheduling of vendors and subcontractors and routinely inspect quality of work and enforce accountability
Review schedules, audit staff overtime, and after-hours emergency maintenance
Initiate virtual meetings with ownership and/or onsite staff
Prepare emails and or edit communications/blasts to staff and residents
Recommend capital improvements and replacements to increase asset value
Human Resources duties include implementing an applicant tracking system and full cycle recruitment, retention, performance reviews, bonus assignment, records management, and disciplinary action
Line-item analysis budget to actual variances — identify, investigate, and resolve deviations
Ensure building regulatory compliance in accordance with city ordinances – yearly smoke alarm inspections, 1,3- & 5-year fire sprinkler inspections, backflow inspection, emergency shutdowns and re-establishment of services procedures and permits
Review, and approve purchase orders
Review current pricing, occupancy, internal/external move-in, and move-out factors
Market trends, occupancy forecast, renewal trends, new lease-up communities, communities under renovation, analyze competition, online reviews, inspect turnovers
Create winning marketing and leasing plans curated for each property
Periodically and systematically review and audit physical and electronic files for accuracy and fair housing compliance
Resolve accounting exceptions and correct discrepancies
Approve and apply credits as needed and per ownership guidelines
Inspect interior and exterior of communities, vacant and units marked ready
Create action plans for underperformance and follow-through
Periodically, audit work orders, emails, resident surveys, move-in inspections, and reviews
Community Manager
Atlantic & Pacific
Murrieta
10.2015 - 06.2018
Ground-up Lease-up of 350 units in a very competitive market
Hired and managed staff consisting of one assistant manager, one maintenance manager, two leasing consultants, two maintenance technicians, two housekeepers and one porter
Work closely with the construction manager to ensure all RFI’s are resolved and requirements are met to receive COO
Established SOP for new construction warranty services
Created marketing and leasing plans
Did not use move-in incentives of “Free Rent” 12-18 months as our competitors/market trend
Stabilized the property in 7.5 months (reached 95% occupancy)
Evaluate and recommend changes in rental pricing strategies
Set up social media Pages, set up YouTube Channel, and created videos for marketing
Created a training program for new leasing consultants
Prepare detailed monthly reporting, review and submit property operating budgets
Prepare and execute lease agreements and renewal contracts
Develop, cross-train and supervise all staff on Fair Housing and standard operating procedures
Prepare and approve final accounts disposition
Analyze, accept, approve, or decline risks associated with applicants for tenancy
Planned and coordinated resident retention events
Created OSHA-approved training and monthly safety meetings
Community Manager
Atlantic & Pacific
San Diego
01.2012 - 11.2015
Managed 344 units and staff of one assistant manager, one maintenance manager, two leasing consultants, two maintenance technicians, two housekeepers and one porter
Maintained training and implementation of Housing laws, regulations and reporting
Managed rental collections, and notices and assisted legal counsel in court cases
Scheduling vendors and subcontractors
Project manage remediation and renovations
Developed policies, procedures, and detailed protocols for moisture intrusions and remediation
Performed regular inspections on buildings, common areas, and vacant units, identifying necessary repairs
Recommended property improvements based on detailed evaluations of current property conditions
Scheduling of vendors and subcontractors
Consistently met occupancy and delinquency goals
Regional Property Manager/ HOA President
Euston Management and Investment Corp
Del Mar
01.1999 - 01.2012
Perform physical asset inspections weekly and prepare recommendations for the investor’s consideration and final approval
Develop specific marketing campaigns and leasing plans to achieve high occupancy levels and meet budgetary goals to achieve investor’s desired ROI
Process, and/or monitor, or approve property payables
Supervise property collections, processed property receipts, journal entries, GL entries and corrections, and bank deposits
Prepare and analyze the property’s financial and operating statements and variance reports
Authorized to approve major deviations from the budget, exclusive of emergencies
Identify, analyze propose and implement alternate uses of the properties of both residential and commercial portfolios
Created and implemented SOP for leasing and preventative maintenance
Lead HOA meetings, made recommendations, and addressed board member’s concerns
Developed and spearheaded marketing campaigns
Community Manager
Euston Management and Investment Corp
Del Mar
03.2006 - 01.2008
Managed the daily operations of 308 units and 24 condominiums and 10 staff members
Develop leasing and make-ready plans to achieve investor’s desired NOI
Repositioned 312-unit community in San Marcos and raised occupancy from 78% to 97%
Averaged an increase of 5% on renewals and brought pricing to market rate
Recognized by San Marcos PD for reducing calls for police assistance by 70%
LEASE-UP PORTFOLIO MARKETING MANAGER
Mesa Property management
Newport Beach
04.2005 - 03.2006
1450 Units Lease-Up Marketing Manager
Achieve lease-up and marketing directives for three Class A+ properties in Yorba Linda, La Quinta, and Murrieta
Create and execute leasing & marketing plans for markets in three counties
Evaluate weekly leasing reports and complete adjustments accordingly, including leasing training for underperforming leasing agents
Develop a Market Outreach Program for Mesa Property Management and implement it diligently
LEASE-UP LEAD CONSULTANT
CAMDEN COMMUNITIES
Murrieta
03.2002 - 11.2003
Inspect models and available market-ready units, and ensure any deficiencies are immediately communicated to the construction team or the maintenance engineer for immediate correction
Showcase community and apartment/model and apply product knowledge to clients’ needs by communicating the features and benefits—close the sale
Process rental applications under Fair Housing requirements and in-house credit and income rental criteria
Ensure leased apartments are ready for the resident to move in on an agreed date
Monitor advertising effectiveness, gather competitor information, update Market Survey, and provide recommendations to upper management
Achieved and recognized for having the highest closing ratio (72%) at the end of the lease-up
Education
Bachelor of Arts - Literature & Writing Studies
California State San Marcos
San Marcos, CA
Associate of Science - Business Administration
Palomar College
San Marcos, CA
Skills
Leadership Proficiency
Risk Mitigation Strategies
Talent Development
Budgets/Variances
Client Engagement
Financial Oversight for Capital Expenditures
Branding
Onesite/RealPage/Entrata
Strategic Marketing
Effective Conflict Management
Policy Enforcement
Market analysis
Goals and performance
Multi-million dollar P&L management
Certification
Certified Property Manager, IREM Institute of Real Estate Management
Real Estate Salesperson, RE# 01507276
References
References available upon request.
Timeline
Regional Manager
So Cal Pacific MF Management
03.2024 - Current
Regional Manager
Gaines Investment Trust
04.2023 - 03.2024
Corporate Manager
Urban West Corporation/Pacific Western Corp
07.2018 - 04.2023
Community Manager
Atlantic & Pacific
10.2015 - 06.2018
Community Manager
Atlantic & Pacific
01.2012 - 11.2015
Community Manager
Euston Management and Investment Corp
03.2006 - 01.2008
LEASE-UP PORTFOLIO MARKETING MANAGER
Mesa Property management
04.2005 - 03.2006
LEASE-UP LEAD CONSULTANT
CAMDEN COMMUNITIES
03.2002 - 11.2003
Regional Property Manager/ HOA President
Euston Management and Investment Corp
01.1999 - 01.2012
Certified Property Manager, IREM Institute of Real Estate Management
Real Estate Salesperson, RE# 01507276
Bachelor of Arts - Literature & Writing Studies
California State San Marcos
Associate of Science - Business Administration
Palomar College
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