ELIZABETH PERLIN
Carpinteria,CA
Summary
Communications Executive with a progressive career in global communications for both startups and Fortune100 companies. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Articulate writer and PowerPoint master with strong aptitude for creating engaging content. Proven reputation as a business partner with broad understanding of strategic business issues, communication best practices, employee engagement. Influential communications advisor to C-suite and senior-most leaders making complex business decisions.
Overview
23
23
years of professional experience
Work History
Head of Business Employee and Executive Communications
Hewlett Packard Enterprise
01.2021 - Current
- Manage all aspects of the communications program which contributed to record results with a Q4 FY22
- Compute revenue increase 16% from the prior-year period
- Inspire and lead team of communications managers and their teams to engage employees and magnify
- HPE's two top revenue generating businesses: Compute ($3B+) and Services, together comprise ~18K team members
- Restructured and managed a highly functional communications team that brought together executive communications, internal communications, employee engagement, social media, analyst and public relations
- Consolidated 28 newsletters into a SharePoint news page, reducing the “silo” behavior and increasing awareness across the organizations; ~2000 unique visitors 1month post rollout
- Initiated a “grab-and-go” program to provide managers brief “actions and tools” to better message at all levels
- Guide senior and c-level executive communications with diplomacy and aplomb
- Expanded and executed internal communication strategy and prepared the organizations for the broader shift to aaS and integration of GreenLake
- Working cross-functionally with Governance and Policy teams, developed crisis communications plans in response to Covid, the Ukrainian crisis, supply-chain shortages with proactive assessment of the media landscape, regulatory environment, reputational risks, and priority business messages
Senior Executive Communications Consultant and Chief of Staff
Cisco
01.2018 - 01.2020
- Established strategic direction and oversight of tactical execution of comprehensive employee communication program targeted to Global Partner Organization, including all-employee meetings, monthly leadership meetings, monthly news publications, intranet, and social media tools
- Developed and executed communication programs to support critical business decisions, including reductions in workforce, outsourcing, and major business partnerships
- Designed multi-channel and key messages for two C-suite executives and their leadership teams
- Lead development, tracking, and analysis of data/metrics for executive and internal communications
Senior Manager Executive Communications
Cisco
01.2012 - 01.2018
- Led and managed team to execute strategic communication initiatives for Delivery Enablement team to drive understanding and engagement with corporate strategy
- Started SEO program and developed internal digital strategy and created one of top 5 internal sites at
- Cisco
- Directed communications and change management for launch and adoption of Cisco's award-winning
- IoT Asset Management Subscription Service resulting in 92% customer renewal rate and 89M assets managed (~10% growth rate)
Strategic Communications Manager
Cisco
01.2009 - 01.2012
- Increased employee understanding and awareness of organization by supporting execution of employee communication strategy, inclusive of all employee meetings and leadership messages
- Developed and implemented communications strategy and platform for Business SVP in an organization accountable for $8+B in sales through channels and alliances, >150% growth
- Worked with product marketing to launch program for partner-branded services business and contributed to growth of business to $1.2B over 3-year period
- Built tiered Cisco Go-to-Market Program increased customer engagement by providing clearly defined plan and direction for all stakeholders implementation reduced time to market for products and services
Executive Communications Manager
Cisco
01.2006 - 01.2008
- Created content for SVP, Service Provider Organization, inclusive of organizational announcements, Town
- Hall meetings, quarterly leadership meetings and executive brown bag lunch series; maintained consistently high speaking scores
- Supported business plans through development and implementation of internal and external communication strategies.
Global Manager Product Marketing & Communications
Hewlett Packard
01.2000 - 01.2006
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Communicated value and position to sales team and developed tools to support selling process.
Education
Master of Business Administration - Marketing Strategy
Claremont Graduate University
Bachelor of Arts - Organizational Communication and Psychology
Pitzer College
Certificate: Marketing Analytics and Planning Course - undefined
Dartmouth - Tuck School of Business
Skills
Corporate communicationsMedia and analyst relationsBrandingSocial mediaContent developmentCross-functional team leadershipChange managementInternal communicationsExecutive communicationsCrisis communicationsTalent development
Employee programs
Diversity programs
Team Building
Budget planning
Talent management
Organizational Development
Timeline
Head of Business Employee and Executive Communications
Hewlett Packard Enterprise
01.2021 - Current
Senior Executive Communications Consultant and Chief of Staff
Cisco
01.2018 - 01.2020
Senior Manager Executive Communications
Cisco
01.2012 - 01.2018
Strategic Communications Manager
Cisco
01.2009 - 01.2012
Executive Communications Manager
Cisco
01.2006 - 01.2008
Global Manager Product Marketing & Communications
Hewlett Packard
01.2000 - 01.2006
Master of Business Administration - Marketing Strategy
Claremont Graduate University
Bachelor of Arts - Organizational Communication and Psychology
Pitzer College
Certificate: Marketing Analytics and Planning Course - undefined
Dartmouth - Tuck School of Business