ELIZABETH PERLIN
Carpinteria,CA
Summary
Communications Executive with a progressive career in global communications for both startups and Fortune100 companies. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Articulate writer and PowerPoint master with strong aptitude for creating engaging content. Proven reputation as a business partner with broad understanding of strategic business issues, communication best practices, employee engagement. Influential communications advisor to C-suite and senior-most leaders making complex business decisions.
Overview
23
23
years of professional experience
Work History
Head of Business Employee and Executive Communications
Hewlett Packard Enterprise
01.2021 - Current
- Manage all aspects of the communications program which contributed to record results with a Q4 FY22
- Compute revenue increase 16% from the prior-year period
- Inspire and lead team of communications managers and their teams to engage employees and magnify
- HPE's two top revenue generating businesses: Compute ($3B+) and Services, together comprise ~18K team members
- Restructured and managed a highly functional communications team that brought together executive communications, internal communications, employee engagement, social media, analyst and public relations
- Consolidated 28 newsletters into a SharePoint news page, reducing the “silo” behavior and increasing awareness across the organizations; ~2000 unique visitors 1month post rollout
- Initiated a “grab-and-go” program to provide managers brief “actions and tools” to better message at all levels
- Guide senior and c-level executive communications with diplomacy and aplomb
- Expanded and executed internal communication strategy and prepared the organizations for the broader shift to aaS and integration of GreenLake
- Working cross-functionally with Governance and Policy teams, developed crisis communications plans in response to Covid, the Ukrainian crisis, supply-chain shortages with proactive assessment of the media landscape, regulatory environment, reputational risks, and priority business messages
Senior Executive Communications Consultant and Chief of Staff
Cisco
01.2018 - 01.2020
- Established strategic direction and oversight of tactical execution of comprehensive employee communication program targeted to Global Partner Organization, including all-employee meetings, monthly leadership meetings, monthly news publications, intranet, and social media tools
- Developed and executed communication programs to support critical business decisions, including reductions in workforce, outsourcing, and major business partnerships
- Designed multi-channel and key messages for two C-suite executives and their leadership teams
- Lead development, tracking, and analysis of data/metrics for executive and internal communications
Senior Manager Executive Communications
Cisco
01.2012 - 01.2018
- Led and managed team to execute strategic communication initiatives for Delivery Enablement team to drive understanding and engagement with corporate strategy
- Started SEO program and developed internal digital strategy and created one of top 5 internal sites at
- Cisco
- Directed communications and change management for launch and adoption of Cisco's award-winning
- IoT Asset Management Subscription Service resulting in 92% customer renewal rate and 89M assets managed (~10% growth rate)
Strategic Communications Manager
Cisco
01.2009 - 01.2012
- Increased employee understanding and awareness of organization by supporting execution of employee communication strategy, inclusive of all employee meetings and leadership messages
- Developed and implemented communications strategy and platform for Business SVP in an organization accountable for $8+B in sales through channels and alliances, >150% growth
- Worked with product marketing to launch program for partner-branded services business and contributed to growth of business to $1.2B over 3-year period
- Built tiered Cisco Go-to-Market Program increased customer engagement by providing clearly defined plan and direction for all stakeholders implementation reduced time to market for products and services
Executive Communications Manager
Cisco
01.2006 - 01.2008
- Created content for SVP, Service Provider Organization, inclusive of organizational announcements, Town
- Hall meetings, quarterly leadership meetings and executive brown bag lunch series; maintained consistently high speaking scores
- Supported business plans through development and implementation of internal and external communication strategies.
Global Manager Product Marketing & Communications
Hewlett Packard
01.2000 - 01.2006
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Communicated value and position to sales team and developed tools to support selling process.
Education
Master of Business Administration - Marketing Strategy
Claremont Graduate University
Bachelor of Arts - Organizational Communication and Psychology
Pitzer College
Certificate: Marketing Analytics and Planning Course - undefined
Dartmouth - Tuck School of Business
Skills
Corporate communicationsundefined
Timeline
Head of Business Employee and Executive Communications
Hewlett Packard Enterprise
01.2021 - Current
Senior Executive Communications Consultant and Chief of Staff
Cisco
01.2018 - 01.2020
Senior Manager Executive Communications
Cisco
01.2012 - 01.2018
Strategic Communications Manager
Cisco
01.2009 - 01.2012
Executive Communications Manager
Cisco
01.2006 - 01.2008
Global Manager Product Marketing & Communications
Hewlett Packard
01.2000 - 01.2006
Master of Business Administration - Marketing Strategy
Claremont Graduate University
Bachelor of Arts - Organizational Communication and Psychology
Pitzer College
Certificate: Marketing Analytics and Planning Course - undefined
Dartmouth - Tuck School of Business
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