Summary
Overview
Work History
Education
Skills
Timeline
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ELIZABETH POTHIER

Dallas,TX

Summary

Expert Marketing and Communications Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.


Aiming to utilize my creativity and strong marketing, media & communication skills in a large corporate setting with advancement potential.

Overview

5
5
years of professional experience

Work History

Digital Marketing Specialist

FUJITSU
09.2022 - 03.2024
  • Developed our organization's email marketing Best Practice Guide
  • Responsible for ensuring that each email campaign follows the proper guidelines
  • Created our external newsletter, various event campaigns, and the Blog Welcome Series campaign by writing and designing all content
  • Responsible for giving final approval along with our design team and copywriters
  • Owner of all Google Ad projects
  • Utilized SEO software to select optimal keywords, and track success of campaigns to make needed adjustments
  • Owner of PathFactory platform, working to ensure optimal user experience, and smooth content journeys on each Fujitsu site
  • Implemented new strategies to improve click-through rates and conversion
  • Successfully increased the average email open rate to surpass industry average by more than 10%
  • Launched custom B2B newsletters that garnered up to a 55% open rate
  • Amassed a 100% open rate on my A/B tested Blog Welcome Series

Mortgage Loan Officer

NATIONS LENDING CORPORATION
07.2021 - 04.2022
  • Responsible for custom-tailoring financial solutions for clients based on their expressed goals (loans $80,000-$750,000)
  • Dedicated to building strong rapport, and trust, with each of my clients
  • Analyzed and processed financial data through multiple software platforms
  • Collaborated with underwriting and processing teams to resolve issues and expedite loan approvals

Marketing and Communications Intern

BEAUMONT HEALTH
05.2020 - 08.2020
  • Responsible for writing and/or editing the hospital's Daily Update, which is sent to all 38,000 employees, each day
  • Created written communication on behalf of the company's CEO
  • Responsible for writing Employee Spotlight articles/stories
  • Engaged in social media research and developed strategies to boost online engagement
  • Streamlined internal communications for improved efficiency, implementing a centralized system for sharing information among team members

Commercial Marketing Intern

FLAGSTAR BANK
05.2019 - 08.2019
  • Operated digital campaigns, tracked all projects, and optimized the cycle of improvement
  • Responsible for researching and selecting key words to boost SEO
  • Spearheaded video marketing initiatives
  • Conducted market research to identify target audiences and optimize marketing efforts
  • Coordinated with graphic designers to produce visually appealing advertising materials for print and digital media

Education

Bachelor of Arts - Strategic Communication

The Ohio State University
Columbus, OH
08.2021

Skills

  • Spanish
  • SEO
  • Adobe and Microsoft Suite
  • Interpersonal Skills
  • Problem Solving
  • Content Creation
  • Public Speaking
  • Google Analytics
  • Customer Relationship Management (CRM)
  • AP Style writing https://wwwclippingsme/users/lizpothier

Timeline

Digital Marketing Specialist

FUJITSU
09.2022 - 03.2024

Mortgage Loan Officer

NATIONS LENDING CORPORATION
07.2021 - 04.2022

Marketing and Communications Intern

BEAUMONT HEALTH
05.2020 - 08.2020

Commercial Marketing Intern

FLAGSTAR BANK
05.2019 - 08.2019

Bachelor of Arts - Strategic Communication

The Ohio State University

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ELIZABETH POTHIER