Elizabeth Roman
Chicago,IL
Summary
An accomplished, highly experienced automotive professional with over 14 years of comprehensive experience in the automotive industry, including areas such as fixed operations and finance management, sales technique training as well as Traditional and Digital Marketing and program management. Known for building strong relationships with customers. Recognized for achievements in building market share and bottom -line profits. Consistently driving revenue growth, improving operational efficiency, and delivering exceptional customer satisfaction in both service and sales environments.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Regional Director of Business Development
APCO/GWC
Chicago, IL
03.2022 - Current
- Analyze important information and data in order to help F&I exceed monthly goals.
- Consistently plan for a successful outcome with each sales call/meeting.
- Align planning objectives with a pipeline development process to grow and develop new and existing accounts.
- Territory Management.
- Development Training, sales, and F&I staff, one-on-one to large group classes.
- Consistently exceeded annual sales goals year over year.
- Yearly growth of 105% to 117%.
- Conducted research on industry trends, competitor activities, and customer needs.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Provided training to sales staff on effective communication techniques when dealing with clients.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
Regional Income Development Executive
Zurich North America
Chicago, IL
04.2020 - 02.2022
- Supports Growth and Profitability through sales related to F&I and fixed-ops.
- Drive production in current accounts and obtaining referrals for new business opportunities in large franchise dealer spaces.
- Support performance and key initiatives to help drive growth and profitability through ongoing training and development within dealerships.
- Communicate effectively with dealer principles, co's GMs, team leads on a daily basis, as well as my internal team in order to remain a true partner.
- Perform monthly audits for dealers to ensure they remain compliant.
- Proven track record of assisting dealers in month-over-month growth, well exceeding their expectations.
Regional Luxury Executive Director
Affinitiv
Chicago, IL
08.2017 - 04.2020
- Collaborated with OEM"s BMW and Lexus as well as retailers to develop and implement digital marketing and traditional marketing strategies aimed at increasing brand invisibility, lead generation and customer acquisition.
- Monitored and analyzed performance metrics, generating actionable insights to refine strategies and improve ROI.
- Achieve new business revenue goals set forth by the Regional Vice President of Sales.
- Create custom marketing strategies for all OEMs and dealer levels.
- Recognized for selling the most holiday mail in the history of the company in 2018.
- Recognized and won President's Club in 2018 and 2019 for revenue growth.
- Data and analytics reporting.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Conducted keyword research to identify new opportunities in organic search results.
- Created content for promotional materials, including brochures, flyers, and websites.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Generated ideas to increase sales through creative promotions.
- Facilitated strong relationships with both BMW and Lexus field team by attending Retailer Operational Reviews, Bi-meetings with the Area General Managers, and presenting opportunities and successes.
Automotive Digital Consultant
ShiftDigital
Chicago, IL
09.2016 - 08.2017
- Conducted comprehensive assessments of clients' existing digital capabilities, identifying gaps and opportunities for improvement across websites, social media, reputation T2/T3 marketing, and internet lead management. Provided dealerships with digital business consultation, working directly with FCA and their dealers to implement industry-leading digital best practices.
- Collaborated with Chrysler and Chrysler retailers to develop and implement digital marketing strategies aimed at increasing brand visibility, lead generation, and customer acquisition.
- Monitored and analyzed performance metrics, generating actionable insights to refine strategies and improve ROI from T3 marketing campaigns.
- Implemented SEO best practices to enhance Chrysler's online visibility and organic search rankings, resulting in improved website traffic engagement.
- Monitored social media channels to track brand mentions, engage with followers, and manage online reputation effectively.
- Managed Chrysler's digital advertising campaigns across various platforms, including Google Ads. Facebook Ads and LinkedIn Ads optimizing targeting, ad creative, and budgets to drive qualified traffic conversions.
- Provided ongoing guidance and support to clients throughout the implementation of e-commerce and driving adoption of new digital technologies and practices, i.e. Video lead response texting platforms.
- Monitored KPIs and conducted monthly visits with retailers to evaluate operational effectiveness to assist retailer in earning quarterly bonuses.
- Facilitated strong relationships with the Chrysler field team by attending retailer operational reviews, weekly meetings with the Area General Manager, and presenting successes and opportunities at quarterly Roundtable meetings.
Area Account Manager/Marketing Consultant
AutoLoop/TouchPoint AMP Mercedes-Benz USA
Chicago, IL
05.2014 - 09.2016
- Served as liaison between MBUSA and franchise dealers; customer-facing consultant with the role of cultivating successful relationships with 49 accounts across 8 states, driving consistent growth
- Oversaw the successful delivery of company's marketing initiatives to Mercedes-Benz USA customer accounts
- Formulated quarterly and annual business plans to increase profitability; $3,000,000.00 within the region
- Provided innovative new digital and print solutions to compose targeted marketing campaigns that maximize sales and service incentives
- Led training seminars at national and regional Mercedes-Benz sponsored events consisting of up to 90 managers and directors per training session
- Conducted extensive customer analysis and developed a marketing strategy to boost customer retention
- Facilitated the launch, onboarding, and training of a Digital Service Drive pilot program that is still being utilized to-date across all accounts
Finance Director
Audi, Mercedes- Benz of Orland Park; Fletcher Jones; Hoffman Estates
Greater Chicago Area
08.2010 - 05.2014
- Reviewed financial reports for accuracy and completeness in compliance with Generally Accepted Accounting Principles.
- Developed strategies to improve profitability by analyzing business processes and recommending solutions.
- Negotiated loan terms and conditions with banks, credit unions, and other lending institutions.
- Developed strategies to increase auto finance sales volume while maintaining profit margins.
- Analyzed customer credit histories in order to determine eligibility for loans.
- Reviewed contracts for accuracy prior to signing by customers.
- Provided guidance and advice on the best financing options available for customers.
- Ensured compliance with all applicable state and federal regulations pertaining to auto financing services.
- Collaborated with sales staff in order to maximize opportunities for profitable deals.
- Developed relationships with third-party vendors who provided additional products or services related to automotive finance.
- Coordinated training sessions for employees on proper handling of automobile loan paperwork.
- Managed financial transactions and structured deals to meet both customer needs and dealership profit objectives.
- Negotiated with lenders to secure competitive interest rates and financing terms for customers.
- Educated customers on the benefits and terms of vehicle financing options and extended service contracts.
- Developed customized financing packages tailored to individual customer needs and financial situations.
- Trained sales staff on financing options, processes, and best practices to enhance overall team performance.
Business Banking Development Manager
Citibank North America
Chicago, IL
09.2004 - 08.2010
- Responsible for managing commercial sales activities for business banking processes, increase revenue with profound knowledge of customer financial requirements and objectives
- Actively identified new prospects through direct calling efforts, internal banking partners and external centers of influence including consultants, attorneys, and advisors
- Cultivated and maintained relationships with numerous internal and external sources of new business
- Met with prospective clients to uncover their needs and explain how the company's trust and custody services meet those needs
- Developed and delivered customized client proposals and presentations
- Built and maintained a plan and pipeline of opportunities to meet the annual territory new business goal
- Established and maintained a network of key contacts in the industry and community
- Actively ensured compliance with the Bank Code of Ethics and all Anti-Money Laundering, Bank Secrecy Act, information security and suspicious activity reporting requirements, policies and procedures
- Actively participated in any required corporate and business line training in those areas
- Familiarity with business banking services, commercial loan portfolio management
- Solid understanding of cash management and business lending policies
- Identified opportunities for cross-selling products and services to existing customers.
- Provided guidance and advice to clients on how best to meet their short-term and long-term financial goals.
- Attended networking events in order to build relationships with potential clients.
- Developed excellent rapport with custom builders to expand opportunities for growth.
Education
Roosevelt University
Chicago, ILSkills
- Pipeline Development
- Product Demonstrations
- Program Management
- Brand Management
- CRM Platforms
- Performance Evaluations
- Customer Acquisition
- Contract negotiation expertise
- Campaign Development
- Analytics
- Sales & Negotiation
- KPI Monitoring
- SEO proficiency
- Social Media Marketing
- Optimizing ROI
- Digital & Traditional Marketing
- Regulatory compliance understanding
- Financial Acumen
- Credit Analysis
Certification
- AFIP Certified
- Google Certified
Accomplishments
- 5 time presidents club winner
- Consistently exceeding targeted goals
References
References available upon request.
Timeline
Regional Director of Business Development
APCO/GWC
03.2022 - Current
Regional Income Development Executive
Zurich North America
04.2020 - 02.2022
Regional Luxury Executive Director
Affinitiv
08.2017 - 04.2020
Automotive Digital Consultant
ShiftDigital
09.2016 - 08.2017
Area Account Manager/Marketing Consultant
AutoLoop/TouchPoint AMP Mercedes-Benz USA
05.2014 - 09.2016
Finance Director
Audi, Mercedes- Benz of Orland Park; Fletcher Jones; Hoffman Estates
08.2010 - 05.2014
Business Banking Development Manager
Citibank North America
09.2004 - 08.2010
- AFIP Certified
- Google Certified
Roosevelt University
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