ELIZABETH SHINE
Cincinnati,OH
Summary
Strategic program and project leader with 8+ years of experience developing and executing integrated marketing and sponsorship initiatives for Fortune 500 tech, e-commerce, and government sectors. Proven ability to drive brand engagement, optimize customer experiences, and generate multimillion-dollar revenue through insight-driven campaigns and cross-functional collaboration. Adept in managing budgets, leveraging analytics, and building strategic partnerships across omnichannel platforms.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Project Manager, Sponsorship
Enterprise Events Group
03.2022 - 03.2024
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results for Fortune 500 Tech, Medical and e-Commerce clients.
- Lead client calls to provide creative services/manage 20-200 sponsors, serving as main POC, supporting deliverables management, sales, onsite experience and invoicing/collections management.
- Managed $6.714M in booth contracts in 2023.
- Increased Sponsorship Branding Revenue by 200% compared to prior year by securing $102K in sponsorship branding opportunities and increased sales pipeline by seven new suppliers from prior year, increasing revenue by $879K for McKesson’s Medical Surgical Conference 2023.
Commercial Sponsorship Manager
Wright-Patterson Air Force Base
11.2019 - 03.2022
- Strategically developed and grew relationships to elevate the 150 annual Air Force Base events, advertising opportunities and donations for 14 community facilities.
- Created Sponsorship and Advertising Media Kit utilized as main tool to cultivate and maintain local, regional, and national corporate partnerships.
- Secured and managed deliverables and contract fulfillment for 36 Air Force Marathon sponsors in 2020 totaling $509K.
- Secured $94K in 2021 event Sponsorships and $140K in 2021 advertising through contract negotiations. Increase overall sales by 236% in 2021.
Event/Engagement Manager
Dynamic Communities
07.2017 - 11.2019
- Lead 21 Microsoft World Tour events averaging 250 attendees, 12-15 breakout sessions, 2 receptions and awards banquet.
- Develop membership engagement programs to drive long-term value for Microsoft Dynamics 365 User Groups resulting in 16% YoY growth for small, mid-market and enterprise membership renewals.
- Executed negotiations and RFP’s for venue contracts, BEO coordination, managed $760K.
Assistant Project Manager
J.R. Demos and Merchandising
06.2016 - 11.2017
- Initiated the management/coaching/development of 250+ merchandisers within the grocery store channel. Projects included Superfridge campaigns, in-store demos, shelf talker campaigns, mystery shopper and in-store display set/up.
- Collaborated cross-functionally with leadership teams to ensure proper execution of marketing, product, and warehouse/store level operations. Strategically manage client accounts to continue to expand in-store demo and merchandising display capabilities.
- Spearhead concise up-to-date website communication while initiating/monitoring PR correspondence from inquiries through various channels.
Education
B.A. - Communications
University of Cincinnati
Skills
- Omnichannel Strategy & Execution
- Client & Stakeholder Engagement
- Retail & Shopper Insights
- Marketing Analytics & ROI Reporting
- Cross-functional Collaboration
- Budget Management & Ops Oversight
- Sponsorship & Event Marketing
Professional Skills
Technical Skills
- Microsoft Office 365
- Salesforce
- Asana
- Trello
- RainFocus
- Hubspot
- Zoom
- Canva
Certification
- DATA PRIVACY & INFORMATION SECURITY
- Traliant
- June 2023
Language
English (Native)
Timeline
Project Manager, Sponsorship
Enterprise Events Group
03.2022 - 03.2024
Commercial Sponsorship Manager
Wright-Patterson Air Force Base
11.2019 - 03.2022
Event/Engagement Manager
Dynamic Communities
07.2017 - 11.2019
Assistant Project Manager
J.R. Demos and Merchandising
06.2016 - 11.2017
B.A. - Communications
University of Cincinnati
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