Elizabeth Vander Gast
Raleigh,USA
Summary
Seasoned executive with 20+ years of experience in brand development, strategic marketing, and organizational transformation. Proven ability to drive growth, refine marketing operations, and lead cross-functional teams to achieve organizational goals. Strong record of accomplishment in stakeholder engagement, risk mitigation, and driving cultural change.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Director of Brand Development, Marketing Manager
Amynta Work Comp Solutions
10.2023 - 11.2024
- Spearheaded brand development and digital marketing, ensuring alignment with strategic growth
- Created and launched new brand, including website, LinkedIn, E-Mail theme, content, and cadence
- Monitored KPIs to track marketing effectiveness and support data-driven decision-making
- Led agency relationship management, increasing retention and growth through effective communication and partnership strategies
- Achieved 95% retention of agency partnerships and 85% retention of customers through targeted communications strategy and diligent support of agency relationships
- Promoted to Director within 2 months for aligning brand strategy with growth and retention goals
- Re-branded key customer event held 4 days after company sale, addressing vital feedback
- Integrated customer data into new system within 2 weeks of sale, improving reporting and ad hoc analytics
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Marketing Manager, Underwriter
Falls Lake Insurance
11.2014 - 10.2023
- Led strategic marketing programs, driving digital transformation and customer loyalty while ensuring brand consistency
- Managed agency and territory development to align with overall company goals and market positioning
- Revolutionized and led customer incentive program ($1M+ annually) driving retention, profitability, and growth goals
- Saved $100,000 using analytical and organizational skills
- Negotiated contracts with 5 national customers by forming strong relationships, understanding partner concerns, and providing exceptional personalized customer service
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
Business Manager
Hope Valley Country Club & Surtronics, Inc.
09.2009 - 10.2014
- Managed business operations, focusing on financial performance, employee relations, and vendor management
Client Services Specialist
Trisure Corporation
07.2006 - 06.2009
- Delivered new client-facing services contributing to growth and retention goals
- Developed tailored solutions for clients to improve risk management programs
- Presented a comprehensive risk management analysis to a major client one week after start date
- Created Employee Benefits website for 150 clients increasing production
Assistant Vice President of Sales
Aetna Property & Casualty
01.1994 - 01.1996
- Led sales operations for 25 field offices focusing on sales team development
- Collaboratively led countrywide communications plan for $750 million business
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Collaboratively led countrywide communications for $750 million business
- Enhanced employee engagement, consistency, and alignment with strategic goals by live broadcasting consistent messages and key executive interviews to countrywide audience of 5,000 employees
Agency Development Manager
Aetna Property & Casualty
01.1992 - 01.1994
- Managed relationships and performance metrics for agencies
- Led integration and retention of customers and employees from Arkansas and Oklahoma into Kansas City operation
- Boosted agency production by 20% through strategic relationships, targeted incentives, and program improvements
- Created 75 new agency partnerships
Underwriting Supervisor, Underwriter
01.1988 - 01.1992
Education
Bachelor of Science - Business Administration
University of Michigan
Ann Arbor, MISkills
- Brand Management
- Digital Marketing
- Cross-Functional Team Leadership
- Strategic Planning
- Tactical Planning
- Project Management
- Cultural Alignment
- Contract and vendor management
- Content development
- Strategic planning
- Event Management
Certification
- Chartered Property and Casualty Underwriter
- Associate in Risk Management
- Associate in Fidelity & Surety Bonding, achieving #1 test score nationwide.
Timeline
Director of Brand Development, Marketing Manager
Amynta Work Comp Solutions
10.2023 - 11.2024
Marketing Manager, Underwriter
Falls Lake Insurance
11.2014 - 10.2023
Business Manager
Hope Valley Country Club & Surtronics, Inc.
09.2009 - 10.2014
Client Services Specialist
Trisure Corporation
07.2006 - 06.2009
Assistant Vice President of Sales
Aetna Property & Casualty
01.1994 - 01.1996
Agency Development Manager
Aetna Property & Casualty
01.1992 - 01.1994
Underwriting Supervisor, Underwriter
01.1988 - 01.1992
- Chartered Property and Casualty Underwriter
- Associate in Risk Management
- Associate in Fidelity & Surety Bonding, achieving #1 test score nationwide.
Bachelor of Science - Business Administration
University of Michigan
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