Elizabeth Verbruggen
Frisco,Texas
Summary
Sales professional with commitment to excellence and focus on driving impactful sales strategies. Known for fostering collaborative team environments and consistently achieving sales targets. Highly adaptable and reliable, with strong skills in leadership and communication.
Overview
30
30
years of professional experience
Work History
Senior Sales Director
Tara Spa Therapy
01.2025 - Current
- Led sales strategy development, aligning initiatives with company objectives and market trends.
- Cultivated high-level client relationships, enhancing customer satisfaction and retention rates.
- Mentored sales team, fostering skill development and improving overall performance metrics.
- Implemented innovative sales processes, resulting in streamlined workflows and increased efficiency.
- Collaborated cross-functionally with marketing teams to develop targeted campaigns that drove interest in our offerings and generated new leads for the sales department.
- Identified areas of opportunity within existing accounts, upselling products or services accordingly for revenue growth.
- Implemented customer feedback loops to better understand client needs, addressing concerns promptly while continuously improving our service offerings.
- Launched new product lines, driving sales growth and expanding the company''s offerings.
VP Sales and Marketing
Vash Spa
07.2014 - 01.2024
- Asses marketing potential of new and existing spas and resorts, direct, coordinate and review activities in sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Confer or consult with management to plan events within the spas to promote services and retail sales.
- Cultivated relationships with key stakeholders to drive business growth and expand market presence.
- Oversaw budget management, optimizing resource allocation for maximum return on investment.
- Identified opportunities to improve business process flows and productivity.
VP Sales Marketing
Shankara
08.2010 - 08.2014
- Rebranded the Shankara Line to position placement in the Spa Industry.
- Attended ISPA conference to promote and market Shankara.
- Trained therapist, aestheticians in the protocols and sales techniques.
President US Operations
Aromatherapy Associates
01.2000 - 09.2010
- Responsible for the launch of Aromatherapy Associates in the US.
- Developed sales team, distribution center, and training.
- Oversaw operational efficiencies, implementing best practices that improved overall organizational performance.
- Directed cross-functional teams to ensure alignment with corporate goals and objectives.
- Analyzed market trends to inform strategic decision-making and identify new business opportunities.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Spa Director
Spa Thira
07.1996 - 07.2000
- Plan and direct Spa Services, Sell products, services and memberships.
- Monitor operations to ensure compliance with applicable health and safety.
- Recruit, interview and hire employees.
- Inventory products and order supplies.
- Schedule staff and guest appointments, respond to customer inquiries or complaints.
- Assess employee performance and suggest ways to improve work.
- Establish spa budgets and financial goals.
- Managed staff recruitment, training, and performance evaluations to enhance team effectiveness.
Education
Bachelor of Science - Beauty Therapy
London College of Fashion
LondonSkills
- Massage Therapist
- Reiki Master
- Aesthetician
- Deal closing
- Key account growth
- Sales presentations
- Channel partnerships
- Sales training
- Salesforce proficiency
- Territory management
- Industry networking
Timeline
Senior Sales Director
Tara Spa Therapy
01.2025 - Current
VP Sales and Marketing
Vash Spa
07.2014 - 01.2024
VP Sales Marketing
Shankara
08.2010 - 08.2014
President US Operations
Aromatherapy Associates
01.2000 - 09.2010
Spa Director
Spa Thira
07.1996 - 07.2000
Bachelor of Science - Beauty Therapy
London College of Fashion