Overview
Work History
Education
Skills
Campus Involvement
Timeline
Generic

Elizabeth Vodicka

Overview

2
2
years of professional experience

Work History

Intern

Bauer Entertainment Marketing
06.2023 - 09.2023
  • Managed and cultivated client relationships, ensuring exceptional customer satisfaction and retention
  • Aided artists, music festivals, and events through comprehensive marketing efforts
  • Prepared Key Performance Indicator reports, analyzed marketing campaigns, and identified improvement
  • Created compelling graphics and copy for various marketing materials including social media posts, advertisements, and promotional materials
  • Drove ticket sales through strategic marketing initiatives, implementing innovative promotional strategies, and tracking sales performance resulting in amplified sales by 240%

Social Media Manager and Influencer Coordinator

Swirl Boutique
05.2021 - 08.2021
  • Produced, edited, and published captivating content on TikTok and Instagram, driving a 25% boost in audience engagement; strategically leveraged visual storytelling techniques to enhance brand appeal
  • Oversaw influencer collaboration initiatives and facilitated the strategic scheduling of content, optimizing brand exposure across 4 platforms
  • Orchestrated collaborative efforts with several influencers to curate and showcase fashion-forward clothing and accessories
  • Undertook creative planning and executed innovative strategies for 5 in-store events

Education

Bachelor of Arts in Communication and Information Sciences - Public Relations

The University of Alabama
05.2024

Skills

  • Microsoft Office Suite
  • Google Drive
  • Adobe Illustrator
  • Lightroom
  • Indesign
  • Canva

Campus Involvement

Study Abroad, Vacation Sint Maarten Tourism 05/2023 to 06/2023 

  • Developed comprehensive campaign plan for Vacation Sint Maarten, encompassing a thorough social media audit, analysis of brand's social media voice, and a detailed social media analytics report
  • Conducted primary and secondary research to gain valuable insights into customer preferences, interests, and habits, boosting Instagram engagement by over 200%
  • Implemented customer keyword-based filters to conduct in-depth research on crisis-based listening topics, ensuring timely and relevant response strategies

Gamma Phi Beta, The University of Alabama, 01/2020-Present, Content Committee, 

  • Aid in content creation for all Gamma Phi Beta social platforms and website, Execute photo and video shoots for chapter of over 400 women
  • Gamma Phi Beta, The University of Alabama, 01/2022-05/2022, Activities Chair
  • Served as a member of Panhellenic Affairs Department and extended information to chapter regarding campus involvement,
  • Streamlined coordinating 3 activities a month with the university resulting in a 38% increase of member involvement

Public Relations Student Society of America, The University of Alabama, 01/2022-Present

Timeline

Intern

Bauer Entertainment Marketing
06.2023 - 09.2023

Social Media Manager and Influencer Coordinator

Swirl Boutique
05.2021 - 08.2021

Bachelor of Arts in Communication and Information Sciences - Public Relations

The University of Alabama
Elizabeth Vodicka