Created compelling graphics and copy for various marketing materials including social media posts, advertisements, and promotional materials
Drove ticket sales through strategic marketing initiatives, implementing innovative promotional strategies, and tracking sales performance resulting in amplified sales by 240%
Social Media Manager and Influencer Coordinator
Swirl Boutique
05.2021 - 08.2021
Produced, edited, and published captivating content on TikTok and Instagram, driving a 25% boost in audience engagement; strategically leveraged visual storytelling techniques to enhance brand appeal
Oversaw influencer collaboration initiatives and facilitated the strategic scheduling of content, optimizing brand exposure across 4 platforms
Orchestrated collaborative efforts with several influencers to curate and showcase fashion-forward clothing and accessories
Undertook creative planning and executed innovative strategies for 5 in-store events
Education
Bachelor of Arts in Communication and Information Sciences - Public Relations
The University of Alabama
05.2024
Skills
Microsoft Office Suite
Google Drive
Adobe Illustrator
Lightroom
Indesign
Canva
Campus Involvement
Study Abroad, Vacation Sint Maarten Tourism 05/2023 to 06/2023
Developed comprehensive campaign plan for Vacation Sint Maarten, encompassing a thorough social media audit, analysis of brand's social media voice, and a detailed social media analytics report
Conducted primary and secondary research to gain valuable insights into customer preferences, interests, and habits, boosting Instagram engagement by over 200%
Implemented customer keyword-based filters to conduct in-depth research on crisis-based listening topics, ensuring timely and relevant response strategies
Gamma Phi Beta, The University of Alabama, 01/2020-Present, Content Committee,
Aid in content creation for all Gamma Phi Beta social platforms and website, Execute photo and video shoots for chapter of over 400 women
Gamma Phi Beta, The University of Alabama, 01/2022-05/2022, Activities Chair
Served as a member of Panhellenic Affairs Department and extended information to chapter regarding campus involvement,
Streamlined coordinating 3 activities a month with the university resulting in a 38% increase of member involvement
Public Relations Student Society of America, The University of Alabama, 01/2022-Present
Timeline
Intern
Bauer Entertainment Marketing
06.2023 - 09.2023
Social Media Manager and Influencer Coordinator
Swirl Boutique
05.2021 - 08.2021
Bachelor of Arts in Communication and Information Sciences - Public Relations