Elizabeth W A L K E R
USA
Summary
Dynamic marketing leader with expertise in influencer marketing and brand collaboration, honed at Amazon MGM Studios. Proven track record in driving engagement through strategic partnerships and innovative campaigns. Skilled in negotiation and effective communication, achieving a 40% increase in clientele. Adept at cross-functional collaboration and trend analysis to elevate brand visibility.
Overview
10
10
years of professional experience
Work History
Sr. Influencer Marketing Manager
Amazon MGM Studios
Houston, TX
07.2024 - Current
- Developed and managed strategic influencer partnerships to enhance engagement for Prime Video marketing initiatives.
- Led influencer-driven campaigns and agency collaborations to maximize campaign impact.
- Negotiated agreements and aligned strategies with brand objectives to drive measurable results.
- Maintained expertise in audience trends while fostering strong internal team relationships for cohesive marketing efforts.
- Collaborated with marketing teams to create engaging content strategies.
Freelance Social & Influencer Strategy
Walker Media Group
Los Angeles, CA
03.2020 - Current
- Plan, develop, and launch innovative 360 culture-first marketing strategies to drive awareness and engagement campaigns for an extensive range of clients and talent including Activision, Amazon Studios (Harlem, Swarm, AIR), Mattel, Corona, Alkeme Health, eBay, Google Shopping, ReCode, MBA Talent Agency.
- Analyzed audience insights to refine content strategies and improve engagement.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
- Analyzed social media trends to inform content strategy and improve visibility.
Vice President Social, Digital & Influencer Marketing
HangarFour Creative/DKCulture
Los Angeles, CA
07.2021 - 04.2024
- Established and implemented effective department processes and procedures.
- Directed marketing strategy and execution for social, digital, and influencer channels across diverse industries.
- Led talent partnerships and strategy development for multiple high-profile clients simultaneously.
- Managed a team of 10 professionals to execute impactful multi-platform social media campaigns.
- Oversaw DKCulture talent partnerships division, creating culture-first strategies that enhanced brand loyalty.
- Guided influencer team through all phases of campaign development and execution.
- Ensured timely completion of influencer deliverables while coordinating logistics and client communication.
- Directed cross-functional teams to align projects with corporate objectives and timelines.
- Managed budget allocations to ensure resource optimization across all departments.
- Cultivated relationships within influencer and celebrity communities to expand partnership opportunities.
Senior Manager Culture and Entertainment Influencer Marketing
Cashmere Agency
Los Angeles, CA
04.2020 - 07.2021
- Led and managed Influencer team to execute social and PR campaigns from ideation to completion.
- Oversaw influencer campaigns to ensure timely delivery of talent commitments and client communications.
- Implemented talent strategy for clients including Google Play, Netflix, and Universal Pictures.
- Developed and nurtured relationships within Influencer and Celebrity community, including MCNs and talent agencies.
- Mentored junior staff in project management best practices and client communication skills.
- Implemented process improvements to streamline operational workflows and enhance efficiency.
Senior Influencer, Social & Partnerships Manager
Blavity
Los Angeles, CA
10.2019 - 03.2020
- Established and led new Talent Marketing department while managing high-profile campaigns.
- Orchestrated campaigns involving clients and celebrity talent.
- Assessed advertising clients' brand profiles, objectives, KPIs, and budgets to optimize strategies.
- Advised clients on leveraging influencers and celebrities to enhance audience engagement.
- Collaborated with brands to create impactful promotional campaigns and product placements.
- Analyzed audience engagement metrics to refine content strategies effectively.
- Generated innovative concepts for video and photo shoots to elevate brand visibility.
Senior Manager Social Media & Influencer Marketing
Vision 7 International
Los Angeles, CA
04.2019 - 03.2020
- Led groundbreaking campaigns while overseeing online community management and content creation.
- Leveraged data insights to formulate effective social channel and influencer strategies.
- Designed and implemented forward-thinking marketing plans for brands like Tequila Avion, Wynn Las Vegas Resort, and Motorola.
- Worked in partnership with PR teams to ensure cohesive support for key initiatives across channels.
- Oversaw budget allocation and resource management for projects.
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
Senior Digital Marketing Director
The CFO Firm
Atlanta, GA
08.2018 - 12.2018
- Oversaw all aspects of marketing and digital marketing operations and strategy formulation.
- Built marketing department from inception, establishing effective standards and procedures.
- Conducted in-depth analysis of customer base, competitor landscape, and purchasing behaviors.
- Drove 40% increase in clientele by leveraging market insights.
- Collaborated with finance teams to align marketing efforts with business goals.
- Hired and developed a skilled team of three marketing specialists for optimal performance.
- Implemented SEO best practices to improve organic search performance.
- Coordinated email marketing campaigns to nurture leads and strengthen customer relationships.
Influencer, & Partnerships Marketing Manager
Music World Entertainment
Houston, TX
03.2016 - 05.2017
- Directed comprehensive strategy development and execution for impactful marketing campaigns.
- Coordinated cross-functional teams for efficient daily operations and special projects.
- Oversaw development of all print and digital content, ensuring alignment with objectives.
- Executed in-depth market research to identify opportunities and enhance strategic initiatives.
- Managed social media accounts to engage audiences and increase follower growth.
- Developed comprehensive digital marketing strategies to enhance brand visibility.
- Collaborated with design teams to create engaging visual content for campaigns.
- Bought advertising space in magazines or newspapers and purchased radio advertising time.
- Planned promotional events and coordinated with marketing team on advertising campaigns.
Talent & Entertainment Marketing Director
Iconique Life Media
Los Angeles, CA
06.2015 - 12.2016
- Led performance-driven team in developing and executing interactive marketing efforts, sales promotions, and PR strategies.
- Demonstrated expertise in international and domestic marketing initiatives.
- Cultivated open communication with high-profile clients to assess and address unique needs.
- Negotiated celebrity endorsements to enhance marketing campaigns.
- Managed full project life cycle of large-scale events, securing venues and providing onsite management.
- Led cross-functional teams to execute integrated marketing campaigns.
- Mentored and developed marketing team members, fostering a culture of continuous improvement and innovation.
- Developed marketing strategies based on corporate objectives and market trends.
Education
Coursework Completed - Professional Music: Music Business Management
Berklee College of Music
Boston, MA01.2014
Skills
- Influencer marketing and brand collaboration
- Campaign strategy and management
- Cross-functional collaboration
- Negotiation tactics
- Project management
- Effective communication
- Trend analysis and audience analytics
- Event promotion
- Social media management
- Content strategies and marketing
- Brand positioning
Accomplishments
- Clio Entertainment Awards
- Shorty Awards: Winner in YouTube, Finalist and Bronze Honoree in various categories
- Platinum Viddy Award
Timeline
Sr. Influencer Marketing Manager
Amazon MGM Studios
07.2024 - Current
Vice President Social, Digital & Influencer Marketing
HangarFour Creative/DKCulture
07.2021 - 04.2024
Senior Manager Culture and Entertainment Influencer Marketing
Cashmere Agency
04.2020 - 07.2021
Freelance Social & Influencer Strategy
Walker Media Group
03.2020 - Current
Senior Influencer, Social & Partnerships Manager
Blavity
10.2019 - 03.2020
Senior Manager Social Media & Influencer Marketing
Vision 7 International
04.2019 - 03.2020
Senior Digital Marketing Director
The CFO Firm
08.2018 - 12.2018
Influencer, & Partnerships Marketing Manager
Music World Entertainment
03.2016 - 05.2017
Talent & Entertainment Marketing Director
Iconique Life Media
06.2015 - 12.2016
Coursework Completed - Professional Music: Music Business Management
Berklee College of Music