Elizabeth Ward

Operational Management

Sales & Marketing Management

• Exceeded regional annual sales target since 2012 - SALES PERFORMANCE for 2012 148 units 33M, 2021 666 units 196M, 2022 743 units YTD 269M* as of 8/2022 year over year increase in units and profits
• Currently at goal and on target for 834 sales this fiscal year.
• Created a WIN WIN relationship with CO Brokerage Community in Forsyth, Guilford and Alamance counties to regain trust for D.R. Horton.
• Developed a comprehensive training program for new sales associates.
• Created and launched new online marketing strategies that resulted in sales increase and increased traffic and conversion to sales with direct consumer touch programs
• Launched new sales training programs to drive continuous profitability improvements.
• Lead sales forecasting, perform market trend evaluation, and plan advance quarterly strategies.
• Develop quarterly and annual sales department budgets.
• Approve all sales staff budget expenditures on a monthly basis.
• Create new sales and promotional methods.
• Review operational records and reports to project sales and determine profitability's on an annual basis.
• Work one on one with developers and land owners and do intensive marketing research prior to LOI to determine best project analysis for product, people and presentation.
• Supervise and delegate all marketing for TRIAD.
• Research market trends.
• Negotiate prices, terms of sales and service agreements weekly.
• Lead cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
• Uncover and qualify prospects and sales opportunities in targeted markets using external resources.
• Strategize with sales team to prospect and qualify potential customers within assigned geographic territories.
• Broker in Charge for State of NC covering New Bern, Fayetteville, Wilmington, Raleigh, Greensboro, Ashville and Charlotte Divisions which requires audit and process and policy procedure development.
• Oversee and work in direct partnership on all operations for territory with City Manager.
• Contracts coordinator on ALL ratified and termed contracts including margin analysis, coordination of all internal and external documents, signing of contracts and distribution and audit files.
• Oversee backlog for ALL closings and work closely with closing coordinator and building team on all details of closing.
• Work hand in hand with starts coordinator on assigning all starts per community and approvals with agents for budget based on comparable data and maximum margin profit ability.
• Overcome objections in starts, specs, contracts, closings, and warranty. Key customer service contact.
• Work directly with company attorney to structure in house contract terms and create checklists for policy and procedures compliance.
• Involved in entire building process, enhancing communication between construction management, builders and agents.
• Set lot premiums, review all lot matrix, assign plans per communities based on strategic research of demand and needs.
• Determine pricing schedules.
• Guide sales team in writing proposals and closing contracts.
• Plan, budget and oversee all events from grand openings, luncheons, and company functions.
• Manage a sales force currently of 20 sales agents. Hire all incoming sales team members. (Seventeen new sales representatives in 10 years). Hired, trained and managed this sales staff. Implemented compensation plan to support area sales goals.
• Evaluate staff performance against expectations on monthly and quarterly basis.
• Monitor weekly, monthly and quarterly achievement goals.
• Network and create business liaisons with vendors and all entities of new construction world.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
• Analyzed sales data and kept up to date with market trends.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
• Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Set and achieved sales targets for 150 mile radius for Greensboro Central Carolina Division 20+ communities and sales budget of 834 homes for 2022
• Led startup since 2010 for this sales region and grew sales from 5 to 21 agents dominating our market.

• Transferred brokers license to Keller Williams based on personal growth opportunities and market changes.
  

• Created and delivered exceptional 1/2 day and full day motivational programs to individual real estate firms, REALTOR Associations and/or individual teams in NC, VA, TN, SC, FL, LA, TX, OH, NY, PA, IN, and NV.
• Personally developed, marketed and sold a full range of real estate training products, including boot camps and individual performance plans.
• Developed and implemented a comprehensive sales training program for new home sales and residential resell brokers.
• Researched public perception of businesses and services and used information gathered to guide strategic development for real estate companies across United States.
• Contract consultant for firms and management teams to analyze employee strengths and weaknesses.
• Directed target marketing efforts that introduced new products and promoted product visibility.
• One on One Life Coaching with a strong emphasis on life balance and personal development.

• Negotiated, facilitated and managed real estate transactions.
• Continually stayed abreast of mortgage rates and related real estate news.
• Advertised client properties on websites and in real estate publications and media
• Created a program for CB Cares for non profit donations and event planning to help drive traffic and brand awareness for listings
• Personally hosted a monthly "FREE Family Movie" in Alamance County for 5 years
• Ranked in the top 50 in the Nation in listing units sold in 2003 and2004
• Closed $23 Million in personal transactions; launching a speaking career
• Received Numerous Awards for TOP PRODUCER for Listing Units, Closed Units and Sales Volume in the TRIAD and OVERALL TOP PRODUCER IN THE TRIAD

• Developed and implemented company policy and procedures relating to all phases of human resources activity.
• Updated key human resource metrics, including turnover and terminations, using reporting tools on the HRMS database.
• Managed payroll for an organization of 240 personnel.
• Acted as liaison between employees and insurance carriers to resolve problems and clarify benefits.
• Trained staff during demonstrations, meetings, conferences and workshops.
• Drafted and edited content for organizational publications, including employee newsletters.