Elizabeth Williams
Yorktown,VA
Summary
Marketing professional with background in managing and executing diverse marketing projects. Known for driving successful campaigns and fostering team collaboration to achieve business goals. Exhibits adaptability and reliability in fast-paced environments, with expertise in strategic planning and project management.
Overview
19
19
years of professional experience
Work History
Senior Marketing Project Manager, Content and Creative
12.2018 - Current
- Detail-oriented and results-driven Senior Project Manager with extensive experience leading cross-functional teams and overseeing large-scale, complex initiatives from inception through delivery. Proven ability to drive strategic programs, manage competing priorities, and consistently deliver projects on time, within scope, and aligned with organizational goals.
- Expert in fostering collaboration across departments, managing stakeholder expectations, and maintaining strong partnerships with third-party vendors to support seamless project execution. Recognized for exceptional communication, organizational discipline, and a proactive approach to problem-solving and workflow optimization.
- Proficient in Workfront, Microsoft Office, and other project management tools, with experience supervising and developing a team of project associates to support high-performance execution.
Showroom Marketing Specialist
Ferguson Bath, Kitchen & Lighting Gallery
11.2015 - 12.2018
- Strategic marketing professional with expertise driving customer acquisition, brand visibility, and loyalty within the Showroom and Builder channels. Experienced in managing multi-million-dollar national campaigns targeting Builders, Remodelers, Designers, and Homeowners, with ownership of integrated marketing initiatives including email, social media, video content, experiential events, and print collateral.
- Skilled in cross-functional partnership, third-party vendor management, and delivering presentations to executive leadership.
Showroom Consultant
01.2009 - 11.2015
- As a Sales Consultant in a plumbing, lighting, and appliance showroom, I delivered exceptional customer experiences by guiding homeowners, designers, builders, and contractors through the product selection process. I conducted detailed needs assessments to understand each project’s goals, budget, and timeline, providing expert recommendations and tailored solutions that aligned with both design and functional requirements. I prepared accurate quotes and proposals, managed all related order documentation, and oversaw projects from initial consultation through fulfillment, coordinating delivery schedules and communicating any updates or changes throughout the process.
- I built strong, long-term relationships with customers and industry partners, driving repeat business and supporting ongoing project needs. I maintained deep product knowledge across plumbing fixtures, lighting, and appliances, staying informed on new trends, finishes, and manufacturer programs through regular collaboration with vendors and reps. I worked closely with purchasing, logistics, and customer service teams to ensure a seamless experience and timely delivery of products.
- In addition, I supported showroom merchandising by maintaining display accuracy, updating pricing, and organizing samples.
Scheduling Coordinator
06.2007 - 01.2009
- As a Scheduling Coordinator, I was responsible for coordinating deliveries and installations for appliances, fireplaces, and shower doors with homeowners and builders across the Hampton Roads area, supporting multimillion-dollar sales volume. I managed the full scheduling process, ensuring all projects were organized, communicated clearly, and completed on time. I worked closely with customers and builder partners to confirm availability, address project requirements, and maintain a smooth, efficient workflow from order placement through installation.
- I scheduled daily work for a crew of eight installers, balancing workloads, travel routes, and job complexities to maximize productivity and minimize downtime. I also pulled permits from local cities and municipalities whenever required, ensuring compliance with all regulations and project specifications. Through proactive coordination, attention to detail, and strong communication skills, I helped keep projects moving seamlessly while supporting high customer satisfaction and operational efficiency.
Education
High School Diploma -
York High School
Yorktown, VA06-2002
Skills
- Workfront
- Airtable
- Microsoft Office
- Miro
- PowerPoint
- Teams
- Zoom
Timeline
Senior Marketing Project Manager, Content and Creative
12.2018 - Current
Showroom Marketing Specialist
Ferguson Bath, Kitchen & Lighting Gallery
11.2015 - 12.2018
Showroom Consultant
01.2009 - 11.2015
Scheduling Coordinator
06.2007 - 01.2009
High School Diploma -
York High School