Elizabeth Young
Spring,TX
Summary
Results-driven Digital Marketing Manager with proven expertise in SEO, content marketing, and social media strategy. Known for high productivity, clear communication, and strong collaboration skills. Thrives in fast-paced environments, delivering efficient, data-driven solutions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist (Acquisition)
Tachus Fiber Internet
The Woodlands, TX
01.2024 - Current
- Increased customer acquisition by 200% in 2024 through segmented and A/B-tested email campaigns.
- Led SMS retargeting campaigns that recovered 22% of abandoned sign-ups in Q1 2025.
- Developed high-converting landing pages and automated email flows to support multi-channel lead generation.
- Collaborated cross-functionally with Sales and Product to align messaging and optimize campaign performance.
Digital Marketing Coordinator
Tachus Fiber Internet
The Woodlands, TX
10.2022 - 01.2024
- Built and executed a multi-platform social media strategy, gaining over 10,000 followers in under nine months across TikTok, Instagram, Facebook, LinkedIn, and Twitter.
- Launched digital acquisition campaigns that drove 452 new customer conversions, contributing to 5% of total 2023 growth.
- Optimized website traffic via content strategy, organic search enhancements, and Meta ad testing.
- Created UGC-style content and led influencer collaborations to boost brand awareness and online engagement.
Digital Content Producer
Addy & Ry
Spring, TX
10.2021 - 10.2022
- Developed and executed data-driven content strategies, increasing monthly online engagement and sales through Facebook Live, Instagram Reels, and TikTok trends.
- Created curated product collections, live sale events, and social ads that led to increased e-commerce conversions.
- Managed social and e-commerce channels end-to-end, utilizing SEO insights and platform algorithms to boost visibility.
Marketing Intern & Team Lead
Up & Up Festival Series
Oxford, OH
01.2020 - 10.2021
- Launched the brand’s TikTok presence from scratch, developing content that reached thousands of college students.
- Recruited and led student ambassador teams across more than seven universities, executing crowdsourced competition campaigns that drove early ticket sales and awareness.
- Created influencer marketing playbooks and regional targeting strategies to enhance student engagement.
Marketing Intern / Brand Ambassador
FlexPit
The Woodlands, TX
06.2018 - 08.2020
- Conducted market research and competitive analysis to inform content creation and launch strategy.
- Designed early-stage branding assets and digital content that helped grow the brand’s online presence pre-launch.
- Supported social media campaigns and events that enhanced customer acquisition and engagement.
Education
Master of Science - Digital Marketing
Wake Forest University
Winston-Salem, NC09-2025
Bachelor of Science - Psychology
Miami University
Oxford, OH05-2021
Skills
- Digital Advertising: Google Ads, Meta Ads, TikTok Ads, A/B Testing, Data-Driven Optimization
- Marketing Platforms & Automation: HubSpot, Salesforce, WordPress
- SEO & SEM: On-page SEO, Keyword Research (SEMrush), Search Engine Marketing
- Data & Analytics: Google Analytics, Tag Management, SQL, Data Visualization
- Email & CRM Marketing: Email Campaign Strategy, Marketing Automation, Customer Lifecycle Management
- Web & Content Management: HTML, CSS, Content Strategy, Web CMS (WordPress)
- Social Media Marketing: Organic & Paid Social Strategy, Content Creation, Influencer Collaboration
Certification
- HubSpot Digital Marketing Certification, HubSpot Academy, 02/25
- Google Analytics Certification, Google, 09/24
- "Assess for Success: Marketing Analytics and Measurement", Google, 08/23
- "Foundations: Data, Data, Everywhere", Google, 04/23
- "Foundations of Digital Marketing and E-Commerce", Google, 01/23
- "Attract and Engage Customers with Digital Marketing", Google, 02/23
Timeline
Digital Marketing Specialist (Acquisition)
Tachus Fiber Internet
01.2024 - Current
Digital Marketing Coordinator
Tachus Fiber Internet
10.2022 - 01.2024
Digital Content Producer
Addy & Ry
10.2021 - 10.2022
Marketing Intern & Team Lead
Up & Up Festival Series
01.2020 - 10.2021
Marketing Intern / Brand Ambassador
FlexPit
06.2018 - 08.2020
Master of Science - Digital Marketing
Wake Forest University
Bachelor of Science - Psychology
Miami University
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