Dynamic marketing professional with a proven track record at Quillin Advertising, Crystal View Capital, and MGM Resorts International, excelling in strategic campaign development and client relationship management. Adept at leveraging market analysis and CRM systems to drive revenue growth, consistently surpassing targets and enhancing client retention through innovative solutions and effective cross-functional team leadership.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Account Executive
Quillin Advertising, Public Relations & Social Media
Las Vegas
02.2024 - Current
Manage a portfolio of client accounts, acting as the primary liaison between clients and internal creative, media, and digital teams to ensure the successful execution of campaigns.
Develop strategic advertising campaigns for diverse client portfolios that align with client goals and KPIs.
Lead cross-functional teams to deliver integrated marketing solutions, overseeing timelines, budgets, and performance metrics to ensure timely, and profitable execution.
Cultivate strong client relationships through regular communication, reporting, and strategic guidance, resulting in increased retention and upsell opportunities.
Conduct market research and competitor analysis to support campaign development and client presentations.
Consistently exceed revenue targets by identifying new business opportunities and expanding service offerings within existing accounts.
Maintained accurate records of all sales activities using CRM software systems.
Director of Marketing
Crystal View Capital
Las Vegas
10.2021 - 01.2024
Oversee all marketing and reporting efforts for a portfolio of 90+ properties.
Execute comprehensive marketing strategies across various channels for storage facilities and manufactured housing communities.
Develop and manage annual marketing budgets for each property.
Consistently assess market dynamics to fine-tune pricing strategies, maximize revenue growth, and research strategic marketing campaigns.
Design and maintain websites, marketing materials, and digital ads (Google, social media), as well as traditional marketing ads (newspaper, direct mailer, etc), and email campaigns for all properties.
Evaluate prospective markets before acquisition to assess their viability for purchase and determine their suitability for investment.
Monitor lead flow and lead conversion to identify high-performing campaigns to optimize occupancy growth.
Executive Host Europe/Middle East Marketing
MGM Resorts International @ MGM Grand
Las Vegas
01.2020 - 09.2021
Marketed the properties to create new and repeat customer loyalty.
Assisted in banking transfers for gaming purposes and credit line approvals and payments.
Arranged private flights and VIP travel itinerary for high-end customers.
Prioritized inquiries and requests while troubleshooting conflicts with little guidance and made recommendations based on judgment to ensure smooth day-to-day engagements.
Maintained professional relationships and constant communication with customers for repeat business.
Executive Assistant Europe/Middle East Marketing
MGM Resorts International @ Aria
Las Vegas
03.2017 - 01.2020
Coordinated casino customer reservations, including pre-arrival arrangements, departures, ground transportation, dinner and show reservations, golf reservations, etc.
Proactively completed projects beyond the job description to enhance the performance of the department.
Assisted Marketing Executives in customer comp evaluation to provide corresponding incentives.
Performed administrative duties.
Arranged departmental travel and handled expense reports.
Coordinator VIP Host Services
Aria Resort and Casino
Las Vegas
09.2016 - 03.2017
Answered and facilitated all necessary casino marketing calls.
Evaluated suite requests and assisted with administrative duties for the Host department.
Created pre-arrival itinerary for Hosts’ guests.
Ability to read and analyze the play for each guest within all MGM properties.
Casino VIP Services Representative
Aria Resort and Casino
Las Vegas
02.2016 - 09.2016
Ticketing Agent
Aria Resort and Casino
Las Vegas
10.2014 - 02.2016
Retail Clerk/Salesperson
Hard Rock Hotel and Casino
Las Vegas
02.2013 - 06.2015
Assistant/Product Specialist
KZ Photography, LLC
Las Vegas
10.2010 - 02.2013
Education
BBA - Business Marketing
University of Nevada Las Vegas
Las Vegas, NV
12.2016
Skills
Microsoft Word
Excel
PowerPoint
Adobe Photoshop
Adobe Lightroom
Canva
Wix
WordPress
MailChimp
Workamajig
Pipedrive
Google Ads
Google Analytics
Monday workflow
MGMRI internal property systems
Market analysis
CRM system utilization
Cross-functional team leadership
Time management
Problem solving
Client relationship management
Strategic campaign development
Marketing budget management
Attention to detail
Account management
Certification
Google Analytics Certified
Google Ads Search Certified
Timeline
Account Executive
Quillin Advertising, Public Relations & Social Media