LIZ W. PINCKERT

• Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
• Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
• Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
• Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
• Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
• Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
• Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.
• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
• Oversaw mergers and acquisitions activities that expanded company footprint into new markets or regions while ensuring seamless integration processes postacquisition.
• Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
• Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
• Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
• Achieved significant cost savings through supply chain optimization efforts such as strategic sourcing initiatives and logistics improvements.
• Identified opportunities to improve business process flows and productivity.
• Increased company growth through collaboration with sales and marketing departments.
• Evaluated product development strategies and prepared alternative approaches to goal achievement.
• Collaborated with senior management to develop strategic initiatives and long term goals.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
• Hired and managed 20 new managers to drive business growth.
• Increased sales 40% YoY through aggressive sales program overhaul, market campaigns, and new product launches.
• Monitored key business risks and established risk management procedures.
• Oversaw divisional marketing, advertising and new product development.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Initiated strategy to drive company growth and increase market share and profitability.
• Oversaw business-wide changes to modernize procedures and organization.
• Devised and presented business plans and forecasts to board of directors.
• Cultivated company-wide culture of innovation and collaboration.
• Represented organization at industry conferences and events.
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Formulated and executed strategic initiatives to improve product offerings.

• Heading up the North America and European commercial teams based in Los Angeles, San Francisco and Istanbul, Turkey.
• Rolling out commercial strategy.
• Working with product & tech teams to conceptualize, test and roll out new product features.
• Management of T1 publishers base in North America and Europe.
• Account managers supporting global publishing of diverse portfolio of F500 gaming/non-gaming mobile publishers.
• Managed budget forecasting, goal setting & performance reporting for $30M on global publishing accounts and $19M on publisher accounts in North America and Europe in Q4 2020.
• Contributes to sales effectiveness by identifying short-term and long-range issues and recommending courses of action.
• Identified sales opportunities by assessing environment and devising and implementing winning strategy.
• Provided technical troubleshooting and problem solving for clients with installed equipment/system issues.
• Analyzed marketing data, including market trends, competitor performance and product strengths.
• Prepared cost estimates by studying client performance and consulting with project managers.
• Evaluated quality problems and performed problem solving solution meetings to identify and resolve issues.
• Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings.
• Improved quality processes for increased efficiency and effectiveness.
• Conducted training and change management processes to improve operations.
• Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements.

• Managed budget forecasting, goal setting & performance reporting for $2M+ on adverting accounts and $10M on publisher accounts.
• Provided bookings forecast inputs for all product opportunities within assigned accounts.
• Developed and implemented pursuit plans for all opportunities with assigned key accounts.
• Provided technical troubleshooting and problem solving for clients with installed equipment/system issues.
• Recommended changes, improvements or deletions in products.
• Supported market research activities, including metrics and requirements development and risk management.
• Liaised with Product Management team to organize and perform quality standard training for new and existing staff.
• Increased client satisfaction and repeat business through relentless pursuit of resolutions to problems arising from product, protecting company reputation and loyal client base.
• Devoted special emphasis to punctuality and worked to maintain outstanding attendance record.
• Led Monetization and User Acquisition (UA) team in delivery analysis project requiring close cooperation among members to share information and develop solutions to meet broad array of deliverables.
• Adhered to established policies, procedures for Supply and Demand departments.
• Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes.
• Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards.
• Developed, updated and maintained database of existing and potential customers in portal, MetaMarkets and Kibana.
• Instituted organization charts, how-to, CRM to contribute to long-term plans for organization business processes.
• Submitted monthly reports, including booking forecasts, monthly highlights and CRM entries.
• Gained client acceptance by demonstrating cost reductions (advertising credits) and operations improvements.
• Establishing strategic publisher and user acquisition partnerships in contract negotiations and identifying solution of revenue growth.
• Align supply & demand; while educating, communicating, & representing for publishing across the organization.
• Account management & client relations to top 100 mobile publishers and advertisers (UA) across gaming & non-gaming space.
• Establishing effective working relationships delivering on goals & driving company mission.

RhythmOne is an online advertising company that connects digital audiences with brands through premium content across devices. RhythmOne is focused on helping brands maximize return on spend by providing the most efficient and effective marketplace for digital advertising.

Responsibilities:
• Cold calling, resulting in 15 new and over 200 existing accounts per day.
• Developed new client based, consisting of 18 accounts.
• Exceeded goal of targeting client goals by 25%.
• Generated new accounts by implementing effective networking and content marketing strategies.
• Improved client acquisition rates through targeted discussions on market segmentation and pricing strategies.
• Managed budgeting forecasting, goal settings and performance reporting for all accounts.
• Identified strategic partnerships and gathered market information to gain competitive advantages for clients and company.
• Delivered performance updates to clients through data driven platforms.
• Identified and targeted long-term business partner prospects and closed multiple deals within 3 years in the mobile advertising industry.
• Optimized current revenue streams by networking for additional business with established clients.
• Added value to marketing material by introducing creative advertising concepts.
• Generated new sales opportunities through direct and telephone.
• Coordinated and managed major internal processes from initiation to implementation.

Talenthouse is at the leading edge of content-marketing and social media strategy.
Our customized social campaigns connect brands to unique content that people care about and share across their social networks, immersing the brand into peer-to-peer conversations within social platforms' newsfeeds.
We deliver measurable results: our campaigns average 500,000 social engagements and 19 million social impressions.
We've created campaigns for more than 300 brands and artists, including Nikon, adidas, Virgin Mobile, 20th Century Films, bing as well as Paul McCartney, deadmau5, Florence + The Machine, Lady Gaga and many others.

Responsibilities:
• Edited and revised all marketing content to guarantee the highest quality of writing.
• Wrote newsletter marketing copy and presentation materials for campaigns.
• Wrote and edited company and campaign social media, outreach emails, newsletters and web content.
• Wrote weekly press releases and media advisories.
• Tracked negative communication about the organization and campaigns on websites and social media and developed strategies for addressing it.
• Devised optimal communications strategies to reach target audiences.
• Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications.
• Wrote and published human resources documents and employee guidelines for Social Media division.
• Developed and implemented communication strategies

Promoted from Social Media and Publicity to Director of Campaign Management after 6 months.