Elizabeth Whipple

• Strong skills in market analysis and competitive landscape understanding
• Provided market feedback to company leaders regarding competitive offerings, prospect needs, and product development ideas.
• Secured a UK-based sales partner after the company tried for several years, worked with the partner's managers to grow sales in 5 European countries, and provided the business development plan
• Partner with a showroom, and provided merchandising strategies
• Reached out to and landed a major department chain partnership in the U.S

(the company's first department store)

• Strengthened relationships with established customers by introducing new products
• Examined market trends, competitors, and consumers' buying patterns
• Lead negotiations with customers
• Utilize software tools to track sales activity
• Prepare sales reports to company owner after each selling season
• Collaborate with design and marketing team to make maximize sales
• Enhanced company revenue by identifying new market opportunities and executing targeted sales campaigns.

• Founded luxury women's apparel company, and consistently achieved 20%-45% YoY revenue growth by managing all product development, outside sales, inside sales, E-commerce, marketing, and fulfillment.
• Began with vacation wear, expanded the product line to lifestyle, secured 1K-unit orders, and increased yearly sales to >$3M
• Landed Neiman Marcus and Saks Fifth Avenue as long-term clients in spite of many larger competitors
• Regularly secured larger orders after the success of the first
• Obtained high-end boutiques in the U.S., Europe, the UK, South America, and the Middle East as clients
• Contacted buyers, and presented samples in showrooms and at trade shows
• Produced and sold ˜75 new styles each season
• Managed the company website's development and E-commerce strategies, and led production of content as the creative director, including product descriptions and photos
• Analyzed market trends and competitor activity to identify potential opportunities for business expansion and product development.
• Managed the photo shoots
• Selected locations and directed the photography team
• Managed all social media campaigns, built relationships with influencers and bloggers, and provided strategies for posts
• Led the email campaigns
• Built the list and informed customers on discounts, promotions, new products, and seasonal releases
• Created samples and catalogs each season, and developed optimal ways to show them to clients
• Mentored and managed their sales teams each season; trained them to organize booths and work tradesows
• Developed and managed the sales analytics
• Identified regional demand, seasonal trends, price points, and high-and low-ROI products
• Regularly called store owners and corporate buyers to learn how products sold and verify that they shipped on time
• Increased inbound sales by fielding calls from customers, answering questions about products, listening to their feedback, and incorporating it into new products
• Managed the global supply chains, quickly scaled them for the first large orders from department stores, and ensured prompt deliveries
• Managed the financial planning and budgeting, purchased materials and supplies, and generated a profit in 8 consecutive years

• Designed, developed, and sold interior furnishings
• Established and managed all company functions, including sales, marketing, customer support, product design, and operations
• Built long-term partnerships with many dealers by presenting products to showroom owners and showroom managers and managing order fulfillment
• Pulled samples for marketing photo shoots, negotiated with photographers, and oversaw their work
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Conducted target market research to scope out industry competition and identify advantageous trends.