Elizabeth Morton
San Luis Obispo,CA
Summary
Motivated professional in market research and marketing strategies known for high productivity and efficient task completion. Skilled in data analysis, consumer behavior understanding, and strategic planning. Excel in communication, problem-solving, and adaptability, leveraging these soft skills to drive successful marketing initiatives and informed decision-making processes.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Graphic Designer
R.AC.E Matters
San Luis Obispo, CA
10.2022 - 11.2024
- Managed condensed timelines and shifting priorities to develop effective campaigns within the given tone outline.
- Drafting and reviewing supervisor-approved drafts to convey the desired general tone.
- Focused on enhancing poster content to adhere to quality criteria.
- Developed a visually appealing event promotion poster through the utilization of Adobe Creative Suite.
Marketing Intern
Visit SLO CAL
San Luis Obispo, CA
06.2024 - 09.2024
- Contributed to the execution of marketing strategies and business growth initiatives, involving social media management, market research, and operational tasks
- Experienced diverse roles in marketing, event productions, and community engagement initiatives
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
- Conducted market research and identified target customer segments.
Marketing Student Assistant
Cuesta College
San Luis Obispo, CA
03.2023 - 02.2024
- Oversaw social media management for Cuesta's College Corps, ensuring strategic production of engaging branded videos and creating professional posts that successfully marketed the program.
- Assisted with the creation of promotional materials, such as brochures, flyers, and emails.
- Contributed to a wide range of department activities like recruiting, student outreach, and community engagement.
Education
Bachelor of Science - Business Administration, Marketing
California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA06-2025
Associate of Science - Business Administration
Cuesta College
San Luis Obispo, CAAssociate of Arts - Social and Behavioral Science
Cuesta College
San Luis Obispo, CASkills
- Graphic Design
- Social Media Marketing
- Data Analytics
- CMS
- Microsoft Office Suite
- Content Creation
- Search Engine Optimization
- Adobe Creative Cloud
- Google Analytics
Certification
- Google Analytics for Beginners Certificate: Completed 2024
- Hubspot Email Marketing Certificate: Completed 2024
- Hootsuite Social Media Marketing Certification Completed 2024
Timeline
Marketing Intern
Visit SLO CAL
06.2024 - 09.2024
Marketing Student Assistant
Cuesta College
03.2023 - 02.2024
Graphic Designer
R.AC.E Matters
10.2022 - 11.2024
Bachelor of Science - Business Administration, Marketing
California Polytechnic State University-San Luis Obispo
Associate of Science - Business Administration
Cuesta College
Associate of Arts - Social and Behavioral Science
Cuesta College
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