Elizabeth (Beth) Winstead
Charlotte,NC
Summary
I am a results-driven marketing professional with expertise in content creation, social media marketing, and campaign optimization. I excel in copywriting, developing compelling content for blogs, websites, and social media to drive engagement and brand awareness. Skilled in tools like Adobe InDesign, Photoshop, Illustrator, and Canva, I create visually appealing content while utilizing HubSpot and Constant Contact to manage email campaigns and marketing communications. I leverage analytics to optimize performance and make data-driven decisions. With a strong background in client and relationship management, I support business development and client retention efforts. I also have experience in event planning and coordination, including webinars, conferences, and fundraising events.
Overview
3
3
years of professional experience
Work History
Business Development Coordinator
McGuireWoods
08.2024 - Current
- Support Financial Services Litigation and Government Investigations practice groups by developing and executing marketing strategies and business plans.
- Collaborate with business development lead to drive new business and strengthen relationships with existing clients.
- Facilitate the collection of deal information and manage submissions for league tables and rankings, ensuring accurate and timely delivery.
- Draft and manage directory submissions (e.g., Chambers, Legal 500) and other industry rankings, ensuring high-quality, on-time deliverables.
- Track incoming work, referrals, and practice group successes, while supporting targeting efforts and opportunity outcomes.
- Update and maintain collateral, representative work, and website content to align with evolving business needs.
- Assist in the creation and management of pitches and proposals, ensuring accurate, error-free deliverables through careful editing and coordination.
- Support budget management, tracking expenses and ensuring efficient use of resources.
- Organize and execute in-person and virtual events, webinars, and attorney speaking engagements, handling invites, materials, RSVPs, and coordinating with external sponsors.
Marketing Manager
Good2bSocial
09.2023 - 08.2024
- Oversee and implement a comprehensive social media strategy to enhance Good2bSocial's online presence and generate leads
- Develop and execute content strategies to drive engagement and promote brand awareness
- Manage marketing communications to effectively convey the company's messages and promotions
- Utilize HubSpot for email marketing, social media marketing, and building campaigns, enhancing the effectiveness and efficiency of these marketing activities
- Analyze performance metrics to measure the success of marketing campaigns and make data-driven recommendations
- Manage and write content for a blog catering to law firms and lawyers, ensuring the publication of insightful articles, industry trends, and relevant resources to establish Good2bSocial as a thought leader in the legal marketing space
- Develop copy and execute successful paid LinkedIn campaigns to enhance brand visibility, drive engagement, and achieve targeted business objectives
- Supervise and mentor a team consisting of a marketing coordinator and two interns, providing guidance in day-to-day tasks, project management, and professional development
- Orchestrate the planning and promotion of engaging webinars, leveraging both internal and external resources to ensure successful execution, audience engagement, and lead generation
- Develop tailored proposals using Proposify for current and prospective clients to drive engagement and business growth.
Marketing Coordinator
Good2bSocial
02.2023 - 08.2023
- Assisted managers in developing and scheduling engaging social media content tailored to legal and law firm clients, enhancing online presence and audience engagement.
- Coordinated blog posting efforts, ensuring timely publication of high-quality legal content to support client branding and thought leadership.
- Managed content organization and workflow, streamlining marketing processes to improve efficiency and consistency across digital platforms.
Marketing Coordinator
The Harrelson Center
02.2022 - 02.2023
- Created print and digital marketing materials such as newsletters, financial reports, brochures, banners, and signs using Adobe InDesign
- Utilized analytics to identify nonprofit social media trends to increase followers and overall engagement on various social channels
- Created social media content using Adobe InDesign, Photoshop, Illustrator, and Canva to promote events, share resources, and increase donor bases
- Regularly updated website design and content using Clover Sites to ensure site is up to date, uniform, and user friendly
- Created various email campaigns using Constant Contact to promote events and share monthly newsletters with contact lists
- Assisted with fundraising efforts and event planning to increase donations
- Served as staff liaison to Board of Director's Partner Committee to expand nonprofit network
Education
Bachelor of Science - Digital Marketing
Appalachian State University
Boone, NC12.2021
Skills
- Content Creation & Management
- Social Media Marketing
- Campaign Management & Optimization
- Client & Relationship Management
- Content Strategy & Copywriting
- Event Planning & Coordination
- Leadership & Team Management
- Data-Driven Decision Making
- Budget & Resource Management
Timeline
Business Development Coordinator
McGuireWoods
08.2024 - Current
Marketing Manager
Good2bSocial
09.2023 - 08.2024
Marketing Coordinator
Good2bSocial
02.2023 - 08.2023
Marketing Coordinator
The Harrelson Center
02.2022 - 02.2023
Bachelor of Science - Digital Marketing
Appalachian State University
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