Elizabeth E. Kieffe
Brand And Creative Communications Strategy
Omaha,NE
Summary
Successful marketing and communications leader with proven accomplishments in driving growth and increasing profits. Collaborative communicator with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Analytical professional skilled in leveraging data to improve programs and processes and influence organizational change.
Overview
18
18
years of professional experience
Work History
Brand and Creative Communications Consultant
Self-employed
US National
11.2020 - Current
- Define and connect internal and external stakeholders and customers to brand purpose, mission, and values.
- Build integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.
- Develop and implement social media strategy to increase engagement and reach new audiences.
- Create and execute targeted PR campaigns to raise awareness of organization and initiatives.
- Engage in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Use measurements and assessments to evaluate success of marketing collateral and communication materials and applied insight to future initiatives.
Sr. Brand Communications Manager, Group
Oxford University Press
New York, NY
11.2015 - 04.2019
- Re-located to UK Headquarters for 1.5 years to implement global brand communications strategy with modernized corporate identity, values, and brand story supporting 6K employees across 50+ countries and reaching millions of people worldwide with targeted campaigns.
- Continually maintained and improved organization's reputation and positive image in markets served.
- Managed strategic development and application of brand identity and use of trademark worldwide.
- Partnered with cross-functional teams to implement global employer brand strategy, including new international recruitment platform and content strategy, increasing new site visitors, social engagement, and diverse applicants.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Advanced goals by leading first global brand and reputation research initiative, securing increased budget to expand and drive global campaigns and programs.
- Analyzed customer feedback and market trends to make informed decisions about product and brand positioning.
Global Sr. Marketing Manager, Digital Products
Oxford University Press
New York, NY
11.2013 - 11.2015
- Oversaw integrated marketing strategy for diverse, rapidly growing portfolio of continuously evolving digital resources.
- Provided engaged, supportive leadership to digital product marketing team in multiple time zones focused on communication, strategy alignment, collaboration, and performance coaching.
- Designed and applied consistent brand identity and experience across digital products, marketing platforms, and outputs, increasing brand awareness and driving sales.
- Served as intermediary between UX (User Experience) team product development, research departments, filtering feedback to advocate for customer experience improvements to drive wider user adoption within industry.
- Orchestrated effective SEO strategies across platforms, including technical, content, and onsite and offsite SEO generating 30% visitor and 15% page view increase YoY.
Global Marketing Manager, Digital Products
Oxford University Press
New York, NY
11.2012 - 11.2013
- Managed first global integrated marketing strategy for new and growing digital product portfolio and organization’s first digital product marketing team.
- Established change management and communications strategy to guide new global marketing functions and developed highly productive and collaborative team recognized as “go-to” digital product marketing experts.
- Implemented workflow tools, data-driven marketing to create scalable and repeatable marketing processes, and weekly cross-functional briefings increasing ROI and delivering substantial savings.
- Contributed to goals by rebranding and relaunching flagship digital product, developing social media and content marketing strategy, and implementing “white hat” SEO techniques and influencer outreach campaigns.
- Optimized content marketing to drive value-added content such as white papers, blogs, videos, infographics, and marketing microsites with 1K+ content and functionality updates generating millions of media impressions.
- Leveraged external authors, contributors, and influencers to foster community building, brand advocacy, and thought leadership to generate rich content and thousands of backlinks.
Associate Marketing Manager, Digital Products
Oxford University Press
New York, NY
11.2009 - 11.2012
- Managed integrated marketing strategy for rapidly growing digital product portfolio targeting academic and professional markets in North and South America.
- Conducted face-to-face interviews with researchers nationally for 18-month intensive qualitative and quantitative market research program transforming Oxford’s business and publishing strategy.
- Drove launch strategy for most high-profile and innovative digital resource with six-figure budget, including marketing research, brand positioning, and multichannel campaigns exceeding goals by 300% in first year.
- Served as brand ambassador for digital program by attending 20+ conferences annually, publicity events, and award ceremonies to deliver talks and facilitate live demonstrations, building awareness, leads, and sales.
- Coached and developed high-performing digital marketing team achieving 100% retention and employee satisfaction; oversaw internship programs leading to successful recruits.
Sr. Marketing Coordinator
Oxford University Press
New York , New York
11.2007 - 11.2009
Associate Managing Editor
Anthem Publishing And Media
Kansas City , KS
07.2005 - 07.2007
Education
Bachelor of Science - Journalism & Mass Communication
University of Kansas
Lawrence, KSCertificate, Effective Managerial Thinking - Study-Abroad, International Business Studies
CIMBA
ItalySkills
Complex Problem SolvingWritten, Oral & Presentation Skills
Marketing and advertising
Market Analysis
Corporate Communications
Public and Media Relations
Campaign management
Budgeting and Allocation
Brand development
Strategic planning
Timeline
Brand and Creative Communications Consultant
Self-employed
11.2020 - Current
Sr. Brand Communications Manager, Group
Oxford University Press
11.2015 - 04.2019
Global Sr. Marketing Manager, Digital Products
Oxford University Press
11.2013 - 11.2015
Global Marketing Manager, Digital Products
Oxford University Press
11.2012 - 11.2013
Associate Marketing Manager, Digital Products
Oxford University Press
11.2009 - 11.2012
Sr. Marketing Coordinator
Oxford University Press
11.2007 - 11.2009
Associate Managing Editor
Anthem Publishing And Media
07.2005 - 07.2007
Bachelor of Science - Journalism & Mass Communication
University of Kansas
Certificate, Effective Managerial Thinking - Study-Abroad, International Business Studies
CIMBA