EVENT OPERATIONS MANAGER / SALES AND MARKETING MANAGER Dedicated, detailed-oriented, and highly accomplished professional with extensive knowledge in events and sales. Innate ability in establishing rapport and providing customer assistance based on knowledge, professionalism, and integrity.
Overview
18
18
years of professional experience
Work History
Senior Event Manager
ASM GLOBAL PA CONVENTION CENTER
01.2016 - 01.2023
Liaised with clients to determine exact event requirements.
Coordinate and manage pre-planning meetings, site visits and post-con meetings.
Prepare cost estimates and budget recommendations based on event needs and expectations.
Create floorplans using Cvent Social Tables.
Communicate all event needs to multiple departments and vendors.
Arrange audio visual and internet needs.
Served as liaison between event planning team and venue staff coordinating all behind-the-scenes activity related to load in, load out and all other logistical needs.
Monitor room sets, changeovers, production sets and food & beverage services.
Supervise staff and oversee all facility operations prior and during event.
Evaluated existing plans, processes and events planning services to identify opportunities for improvement
Identifying and resolving onsite challenges with ability to troubleshoot and keep stakeholders apprised of changes or challenges in real-time.
Maintain calm and level-headed at all times, even in high pressure situations.
Compete audits and prepare preliminary invoices.
Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
Strong project management skills.
Excellent verbal and written communication skills
Proficient in Microsoft office, with aptitude to learn new software.
Proven track record of successful event execution of corporate, national associations and entertainment events with 100 to 25,000 attendees.
Event Manager
ASM GLOBAL-PA CONVENTION CENTER
01.2009 - 01.2016
Primary point of contact for internal meetings.
Liaised with clients to determine event requirements for 20-500 attendees.
Developed detailed event reports, documenting all aspects of each event.
Manage day-of operations.
Ensure that event is executed flawlessly.
Proficient in Microsoft office, with aptitude to learn new software.
National Sales Manager
PA CONVENTION CENTER AUTHORITY
01.2006 - 01.2009
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Communicate, maintain, and develop long lasting relationships with clients.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Organized promotional events and interacted with community to increase sales volume.
Closed lucrative sales deals using strong negotiation and persuasion skills.
Develop marketing plan, including sales strategies and creative selling approaches to secure meetings and conventions.
Effectively manage existing national accounts as well as developing new accounts.
Negotiate and finalize formal license agreements.
Achieved 110% of fiscal year goal.
Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts
Sales Manager
PA CONVETION CENTER AUTHORITY
01.2005 - 01.2006
Developed marketing plan for local market.
Effectively manage existing accounts and develop new account leads.
Managed outstanding leads and successfully achieved quarter and fiscal year sales goals. Negotiate and finalize formal license agreement.
Education
No Degree - General Business
Bucks County Community College
Newtown, PA
Skills
Overseeing Logistics
Customer Rapport
Project Management
Event Operations
Events Requirements Gathering
Operational Efficiency
Continuous Improvements
Strategic Decision-Making
Good Judgment
Guest Experiences
Operational Planning
Banquet Event Orders (BEOs)
Affiliations
Cheryl Zekas, Marketing Manager-Virtua
"I wanted to share with you how much the Virtua Marketing Team appreciates all Elizabeth has done for us to help fun a successful event". " I can tell you personally that we could not have ad the success we have had with her assistance".
Katie Clarke, Director of Programs-Pennsylvania BIO
"I wanted to personally and professionally thank you for all your assistance and guidance with helping PA Bio." " Your dedication attention to detail and very personable approach is a great asset".
Timeline
Senior Event Manager
ASM GLOBAL PA CONVENTION CENTER
01.2016 - 01.2023
Event Manager
ASM GLOBAL-PA CONVENTION CENTER
01.2009 - 01.2016
National Sales Manager
PA CONVENTION CENTER AUTHORITY
01.2006 - 01.2009
Sales Manager
PA CONVETION CENTER AUTHORITY
01.2005 - 01.2006
No Degree - General Business
Bucks County Community College
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