ELIZABETH JEAN POSTON

• Built and launched current Business Development Strategy that identifies target growth markets and industries of the agency post-pandemic and in tandem with a significant brand refresh

• Closed $500,000+ from multiple clients spanning the public and private sectors of business in first 6 months; clients required deep brand storytelling and meticulous project execution and support

• Introduced the agency to 10+ Fortune 500 clients actively in business opportunity discussions

• Instituted new best practices interdivisionally and across multiple business units to streamline onboarding, opportunity intake and communication, and net new client growth

• Managing a Business Development Coordinator whose responsibilities include reporting regularly to the CEO and overseeing 50%+ of net new opportunity intake, process and response

• Managed Client Experience team of 15+ Strategists, Project Managers and Tech Ops
• Won $1.5MM house account as SME on confluence of technology and the consumer/fan experience
• Secured $300K Web3 partnership with Fortune 10 company in first 6 weeks leading to rapid prototype + MVP platform launch
• Created new internal strategic approach to harness internal creative and technical expertise, tightening internal collaboration around entire interactive GMR client portfolio

• Responsible for 100% self-acquired book of business including 5+ Fortune 500 companies w/ combined CLV of $10MM+
• Closed $4MM+ post-COVID virtual offerings after full corporate pivot
• Only non-partner account manager in team responsible for shared revenue growth of $10MM+ in second full hire year
• Created and launched agency partner program for Helios to grow partner revenue to 3X current agency revenue
• Founded corporate marketing strategy prior to Freeman acquisition; work integrated as corporate marketing best practices
• Subject matter expert on immersive technologies such as VR/AR/MR, AI, machine learning, and virtual event platforms

• Evangelized a cutting-edge virtual holography platform; successfully identified over 20 active developers and managed 30+ strategic partners such as Unreal and Dreamworks toward ensuring a robust offering of platform-capable solutions
• Strategized the foundation and implementation of the developer program for execution by its Project Manager

• Spearheaded internal negotiations and played significant role in 2 Tier 1 deals with a projected 5yr return exceeding $1M
• Worked alongside consultant to build recommendation for creating new revenue streams from services IP
• Project managed the feasibility test of a potential partner that resulted in the renegotiation of $200K for the company
• Created the comparative analysis of two potential partnerships that resulted in a company savings of $100K

• Analyzed box office performance of over 500 film properties to advise senior management on the strategic windowing of theatrical releases in more than 25 major international territories

• Spearheaded the product placement and brand integration strategy for a $9.2M motion picture
• Established a consistent brand message by creating marketing collateral templates that were implemented as best practices

• Negotiated 4 of 6 contracts with government and business leaders utilized personally conceptualized television and online marketing campaigns; Egypt campaign culminated in $600K, the highest valued news campaign sold in company history
• Identified, contracted and designed campaigns for 5 of 6 clients in Trinidad and Tobago media campaign that realized $415K for the firm and resulted in Tobago’s WTO ‘Best Eco-Destination In The World’ Award
• Garnered personal meeting with Prime Minister Patrick Manning, which led to sale of campaign to Ministry of Tourism