Elizabeth (Lisha) Stofanak
Easton,PA
Summary
Results-oriented and accomplished advertising professional with solid understanding of marketing industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Digital Account Executive
Cumulus Media
06.2023 - Current
- Drive new digital business with a variety of digital and social marketing and advertising offerings with a minimum goal of $40K monthly budget.
- Manage high-profile accounts, ensuring timely delivery of results and fostering strong client relationships.
- Increase client satisfaction by developing and implementing customized digital marketing strategies.
- Collaborate with cross-functional teams to develop comprehensive radio, digital and social marketing plans aligned with client objectives.
- Maximize return on investment for clients by analyzing campaign performance data and making data-driven adjustments.
- Assist with new business development by creating compelling proposals tailored to prospective clients' needs.
Director / Project Manager - Activation Team
Hearst Magazine
06.2019 - 01.2023
- Collaborated across Sales, Marketing, Finance, Design, Edit and various other business units throughout life cycle of campaign to ensure successful execution and completion of custom content & media ad campaigns - revenue ranged between $50k - $1M.
- Executed an average of 15-25 monthly sold-in custom digital advertising, content, and social media campaigns across all Hearst digital properties, including Good Housekeeping, Delish, Runner's World, Bicycling, Men's Health, Women's Health and many other Hearst brands.
- Monitored and analyzed campaign performance for delivery and optimization against KPIs and Hearst average benchmarks.
- Assisted with sales and marketing strategies to foster achievement of revenue goals for retention and growth with a 90% renewal rate.
- Campus visits with Senior Vice-President to develop an internship program and establish networking for future candidates.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Increased company revenue by streamlining processes and implementing cost-saving measures for entire Activation Team of 25+ members.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Developed high-performing team of 8 by providing mentorship, guidance, and opportunities for professional growth.
Director / Sr. Analytic Consultant Global Network Data & Insights
Dun & Bradstreet
04.2013 - 03.2019
- Drove a Progressive File Maintenance plan to maintain quality based on 10 key data elements leveraged by clients in their CRM database in key markets - Argentina, Brazil, Chile, Mexico, Peru, offshore countries and Israel.
- Ingested full coverage of active and inactive businesses in top 5 Latin America markets (Argentina, Brazil, Chile, Mexico, and Peru) while leveraging government registry and other public source - increased coverage in every country which allowed our clients to evaluate opportunities and grow their business
- Managed Network Data Partner relationships to ensure strategic objectives and goals were achieved - netted 5 new data partners
- Subject matter expert on Latin America data within Dun & Bradstreet - resulted in upsell opportunities while building a strong partnership with clients
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Customer needs assessments completed quarterly to validate the development of D&B business strategic plans and product development.
- Executed a 5-step vendor vetting process and negotiated favorable contracts with vendors specifically in Latin America which yielded 3-5 potential vendors each year.
Strategic Client Consulting
Dun & Bradstreet
03.2012 - 02.2013
- Increased client satisfaction by developing and implementing tailored strategic solutions for businesses within our Strategic Financial vertical.
- Enhanced company revenue through the identification of growth opportunities and execution of expansion strategies.
- Established long-term partnerships with key industry stakeholders, fostering collaboration and mutual growth.
- Designed customized training programs for clients, enhancing their customer experience and product knowledge.
- Analyzed and reported on key opportunities to improve the customer experience based on customer survey results every 6 months.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Project Manager, Delivery & Fulfillment
Dun & Bradstreet
05.2005 - 06.2009
- Established effective communication among team members for enhanced collaboration and successful execution and completion of deliverable.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during product delivery execution.
- Managed process and completion of deliverables for client portfolios with enriched D&B business data.
- Analyzed customer's client database and D&B business information to implement improved solutions.
- Collaborated with sales team members to effectively communicate all opportunities & solutions to customers.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
Global Customer Manger/Sr. Account Mgr. / Customer Service / Lead Generation
Dun & Bradstreet
05.1995 - 05.2005
- Achieved strategic sales objectives for clients within the Fortune 500 year over year with increasing existing portfolios and identifying new opportunities.
- Led training & education sessions for clients via live and online training across 4 areas of business (Credit, Marketing, Fraud/Risk, and Purchasing).
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Developed customized account plans for clients to help them achieve their business goals.
- Streamlined internal processes for better efficiency in account management tasks.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
- Used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
- Assisted in the development of training materials for new hires, ensuring smooth onboarding process.
Education
Bachelor of Science -
St. Joseph's University
Skills
- Revenue Generation & Prospecting
- Client Relationship Management
- Account Management
- Project Management & Time Management
- Cross-functional Leadership & Collaboration
- Digital Strategy Development
- CRM Software Systems
- Content, Email, Social, Digital & Radio Advertisement
- Presentation Skills & Tools
- Analytical Skills & Tools
- Onboarding & Mentoring
- Market Trends Knowledge
- Product Knowledge
- Process Improvement
Certification
Copywriting Certified - Write Your Way to Freedom (2023 -2024)
Data Visualizations - Hearst Data University (May 2020)
Creative Writing Fundamentals - Upskillset (2020)
Kanban Certified - Lean Kanban University (Jan 2018)
Timeline
Digital Account Executive
Cumulus Media
06.2023 - Current
Director / Project Manager - Activation Team
Hearst Magazine
06.2019 - 01.2023
Director / Sr. Analytic Consultant Global Network Data & Insights
Dun & Bradstreet
04.2013 - 03.2019
Strategic Client Consulting
Dun & Bradstreet
03.2012 - 02.2013
Project Manager, Delivery & Fulfillment
Dun & Bradstreet
05.2005 - 06.2009
Global Customer Manger/Sr. Account Mgr. / Customer Service / Lead Generation
Dun & Bradstreet
05.1995 - 05.2005
Bachelor of Science -
St. Joseph's University
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