Elizabeth Stewart

(high level; create mrketing plans, business strategy & goals, build and manage websites, manage social media, create and manage digital marketing campaigns, PR & Media relations, code & build proprietary software systems, branding & design *logo creation, etc. find inefficiencies in businesses then fix them so they make more money)

• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
• Identified industry benchmarks to measure success of key digital strategy areas.
• Consulted with product development teams to enhance products based on customer data.
• Worked with marketing teams to create, deploy and optimize effective campaigns for automotive, grocery, food & beverage and media clients.
• Established targets for social media platforms to reflect business objectives.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Engaged, informed and supported staff on media and marketing outcomes.
• Maintained reporting and developed actionable insights to continually improve branding efforts.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Launched marketing activities for new product lines and market penetration.
• Identified value propositions and key messages for company marketing campaigns.
• Reported on press coverage recaps to determine areas for improvement.
• Developed campaigns to increase public awareness of company and engage customers.
• Worked with marketing department on branding strategies.
• Communicated with media weekly to build relationships and optimize press coverage.
• Wrote press releases for routine use and crisis management.
• Identified investment opportunities, threats and challenges to accurately forecast company budget.
• Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
• Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
• Developed short-term and long-term sales objectives and strategic plans to meet market needs.
• Created vision and provided leadership for targeting larger prospects.
• Conducted cold- calls to prospect external lead sources and advance sales process.
• Fostered and facilitated relationships with product distribution channels to increase product sales.
• Planned marketing initiatives and leveraged referral network to promote business development.
• Participated in industry organization and trade shows to gather competitive and industry intelligence.

• Responded to requests for information from media or designated appropriate spokesperson or information source.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
• Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
• Managed talent meet & greet endeavors
• Executed terms of contracts and riders for all talent for festival
• Liaison between festival, media and talent management
• Managed VIP guests and logistics which included food & beverage service

I redefined my role; I started as a Promotions Manager and in a short 2 months was promoted to a newly created position where I worked hand in hand with the Market Manager, National sales directors from various outlets and our programming staff to create revenue opportunities that also benefited goals from the programming side.

My work was used as a guide to reinvent the job within the entire company and demand more integrated marketing strategies that benefited the market as a whole. Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.

I focused on finding ways to exceed revenue goals (which, we did) and grow cume & TSL (which we did) by leveraging all assets at my disposal, creating new ones and then training staff on how to think bigger.

• Evaluated target market research and adjusted strategy to address competitive influences and changing market.
• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
• Implemented marketing strategies which resulted in 220% growth of revenue over a quarter, year over year
• Organized and executed robust, creative experiential marketing events.
• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
• Grew ratings on all stations to top 5 in market
• Developed many programs that helped drive substantial revenue for the sales team while driving listenership for programming
• Created and managed more than 12 large scale events per year and 210 promotions integrating clients of the station
• Launched and managed digital marketing programs allowing clients to tap into the power of the stations digital audience

Work with small business and non-profit leaders of developing operational efficiencies, growth strategies and marketing plans.

• A mobile wellness services provider operating in 9 states with 3 teams when I started with them.
• With improved operations, efficiencies, cost savings and better relationships, I grew the operation to 22 states, brought on a partnership with a nationwide insurance company to make us a preferred vendor Elizabeth Stewart - page 3 which secured consistent business growing our network of teams to 14 and peaking revenue at more than $3 million dollars.

• Establish fleet rental program and create profit centers by establishing add on opportunities that involved not only product or upgrades but also experiences.
• My job was to find ways to get people onto upgraded motorcycles, help them fall in love with the experience and ultimately purchase a new bike as the result.
• I worked hand in hand with the sales manager, general manager and retail manager to create cross department promotions that would drive sales and customer retention.

• I created the Ride for the Cure event in the Des Moines market by bringing together a great non profit (Susan G.
• Komen) and an iconic motorcycle brand (Harley-Davidson).
• We were the 1st group of motorcyclists to drive on an official NASCAR track and we broke a world record for largest organized charity motorcycle ride by capping out at 1,200 riders in its 1st year.
• Restaurant + Catering Management.