Summary
Overview
Work History
Education
Skills
Community Regional Leadership
Alignment With Jaindl Companies
Websites
Selected Impact Metrics
Skills - Strategic Marketing Leadership
Timeline
Generic

ELIZABETH WEARIN

Macungie,PA

Summary

Strategic storyteller with executive leadership experience in developing brand narratives centered on legacy, sustainability, and community impact. Demonstrated success in driving growth for values-driven organizations while upholding core principles. Proficient in market analysis and customer insights to formulate effective marketing strategies. Strong analytical skills combined with the ability to communicate complex information clearly in fast-paced environments.

Overview

15
15
years of professional experience

Work History

Brand Strategist & Lead Designer

Simply Liz
Macungie, Pennsylvania
12.2015 - Current
  • Executed integrated marketing strategies promoting sustainability and long-term growth.
  • Leveraged data, SEO, and analytics to enhance market insights and optimize campaigns.
  • Built a creative brand achieving consistent top-three local Google search rankings through data-driven strategies.
  • Reduced enterprise attrition by over sixty percent year-over-year through engagement and recognition initiatives.
  • Led autonomous teams while fostering clarity and trust for high performance.
  • Translated operational excellence into compelling brand narratives across digital and print channels.
  • Supported regional economic growth via leadership in the Chamber of Commerce and community partnerships.
  • Mentored teams serving over 2,200 individuals in complex, distributed environments.

Human Resources Manager

Nestle USA
Breinigsville, PA
08.2022 - 10.2024
  • Led Diversity, Equity, and Inclusion initiative by managing gender round tables across six Distribution Centers in United States.
  • Collaborated with local HR to host round table events and gather feedback on female employee experiences.
  • Developed action plan for 2024-2025 based on insights gained from employee feedback sessions.
  • Managed training and capability development programs to enhance workforce skills.
  • Handled investigations, change management, and employee relations while ensuring compliance with employment law.

Human Resources Site Manager

Amazon ABE3
Breinigsville, Pennsylvania
06.2020 - 10.2021
  • Conducted comprehensive grievance investigations, identifying potential leaders for succession planning.
  • Developed staff, including Area and Operations Managers, to bolster fulfillment center operations.
  • Supervised HR Department, managing two HRBPs and 10 Senior HRAs for effective HR functions.
  • Implemented Monthly Business Review initiatives to translate business plans into actionable strategies.
  • Reduced attrition rate during Covid-19 with targeted leadership development and employee support.
  • Managed on-site HR functions, providing strategic guidance within fulfillment center.

Human Resources Manager

US Army
Fort Bragg, North Carolina
08.2010 - 12.2015

Ensured readiness of 650+ personnel for worldwide deployment within 96 hours of notification.

Executed redeployment and integration plans after Task Force deployment to Afghanistan.

Managed HR programs and community activities for over 2,250 Soldiers and families.

Developed and trained nine Soldiers on HR processes to enhance organizational structure.

Education

MBA -

Villanova University
Villanova, PA
05-2026

Bachelor of Arts -

University of Virginia
Charlottesville, VA
05-2007

Skills

  • Creative problem solving
  • Corporate storytelling
  • Influencer development
  • Speechwriting and communication
  • Team management
  • Business analysis
  • Negotiation strategies
  • Analytics and reporting

Community Regional Leadership

  • Active involvement with the Greater Lehigh Valley Chamber of Commerce supporting business growth and community vitality through participation as a board member which supports the Greater Lehigh Valley Chamber of Commerce Veterans and Military Council.
  • Involved with the chamber for the last 9 years; introduced two large corporations to the chamber

Alignment With Jaindl Companies

Jaindl’s commitment to sustainable development, visual integrity, humane practices, and reinvestment in land mirrors my leadership philosophy. Well positioned to help unify Jaindl Farms, Land Development, A-TREAT Soda, and Schantz Orchards under a distinctly Jaindl brand—one rooted in legacy, trust, and future generations.

Selected Impact Metrics

  • Built and scaled a creative brand achieving consistent top-3 local Google search rankings through SEO and data-driven strategy; voted top wedding photography in Lehigh Valley by clients
  • Reduced enterprise attrition by over 60% year-over-year through engagement, recognition, and narrative-driven leadership
  • Led and mentored teams supporting 2,200+ individuals across complex, distributed environments
  • Supported regional economic growth through Chamber of Commerce leadership and community partnerships over nine years of growing relationships

Skills - Strategic Marketing Leadership

  • Develop and execute integrated marketing strategies aligned to sustainability, legacy, and long-term growth
  • Leverage data, SEO, analytics, and emerging AI tools to guide market insight and campaign optimization
  • Lead autonomous teams of professionals with clarity and trust, enabling performance without micromanagement
  • Translate operational excellence into compelling brand stories across digital, print, and community channels

Timeline

Human Resources Manager

Nestle USA
08.2022 - 10.2024

Human Resources Site Manager

Amazon ABE3
06.2020 - 10.2021

Brand Strategist & Lead Designer

Simply Liz
12.2015 - Current

Human Resources Manager

US Army
08.2010 - 12.2015

MBA -

Villanova University

Bachelor of Arts -

University of Virginia
ELIZABETH WEARIN