Proactive Sales Director with extensive experience in business development, commercial strategy, and international event coordination. Successfully optimized pricing strategies, mentored teams, and expanded market reach through strategic planning and competitive analysis. Bringing strong leadership, client relationship management, and data-driven decision-making to drive sustained growth and profitability.
Overview
14
14
years of professional experience
Work History
Sales Director, Business Development
LBS International Conferences LLC
06.2021 - 06.2024
Established a strong network of industry connections that facilitated mutually beneficial partnership opportunities for sustained growth.
Optimized pricing strategies through competitive analysis, resulting in increased profitability without sacrificing market share.
Mentored junior sales staff members, enhancing their skills and performance for increased success in meeting targets.
Developed comprehensive sales forecasts based on historical data analysis and future projections to inform optimal resource allocation decisions.
Streamlined internal processes to boost efficiency, leading to increased productivity within the sales team.
Negotiated contracts with key clients, securing long-term partnerships and driving consistent revenue growth.
Expanded customer base by targeting new markets, industries, and regions for potential growth opportunities.
Improved client retention rates by fostering strong relationships and providing exceptional customer service.
Managed a high-performing sales team responsible for exceeding regional quotas consistently while maintaining excellent client satisfaction scores throughout tenure as Sales Director.
Conducted regular market research analysis to stay current on industry trends and competitor activities for strategic decision-making purposes.
Championed the use of CRM tools to track customer interactions more effectively, providing valuable insights into sales processes and enabling data-driven decisionmaking.
Increased sales revenue by developing and implementing strategic business plans and initiatives.
Collaborated with cross-functional teams to ensure successful product launches and seamless market integration.
Collaborated with sales, marketing and other internal teams to meet shared goals.
Conducted market research to discover new leads, opportunities and messaging.
Built diverse sales pipeline to exceed quota targets.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Compiled and analyzed data to determine approaches to improve sales and performance.
Prepared sales presentations for clients showing success and credibility of products.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Organized promotional events and interacted with community to increase sales volume.
Communicated product quality and market comparisons by creating sales presentations.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Commercial Director
Lantana Group
05.2018 - 06.2021
Mentored junior staff members by sharing insights on best practices, fostering professional growth within the organization.
Collaborated with product development teams to ensure alignment between customer needs and product offerings.
Identified strategic acquisition targets, contributing to company expansion efforts.
Developed strategic initiatives based upon company objectives aimed at accelerating growth.
Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
Conducted research to develop detailed business plans for commercial opportunities and expansion.
Provided extensive leadership by effectively communicating strategic goals and plans.
Developed annual budgets based on historical data analysis and projected growth objectives.
Evaluated competitor strategies in order to proactively adapt marketing tactics for continued success.
Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
Coordinated cross-functional teams to ensure on-time delivery of products and services, maintaining positive client relationships.
Directed trade show participation efforts for maximum exposure and return on investment.
Increased sales revenue by developing and implementing strategic marketing plans tailored to specific industries.
Streamlined internal communications between departments, promoting a culture of collaboration and shared goals.
Managed a team of sales professionals, providing ongoing coaching and support to drive individual performance.
Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
Improved customer satisfaction ratings by implementing training programs focused on enhancing communication skills within the sales team.
Expanded market reach through effective networking at industry events and tradeshows, establishing valuable connections.
Initiated cost-saving initiatives across various areas of operation without compromising quality or service levels.
Implemented efficient processes for lead generation and management, optimizing sales conversion rates.
Conducted comprehensive market research to identify new opportunities for product expansion and innovation.
Strengthened brand positioning with the development of targeted advertising campaigns and promotional materials.
Oversaw supply chain management activities, ensuring timely sourcing and delivery of materials while minimizing costs.
Alleviated issues between actors on set to keep projects on track and avoid delays or budget overages.
Participated in meetings with producers and production crew to keep program in step with creative vision.
Developed schedules for production, editing, and duplication for timely delivery.
Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
Presented production ideas and determined creative scenarios for production and delivery.
Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
Developed project budgets and managed production costs.
Collaborated with network executives to define and propel organization's mission and vision.
Directed work of lighting and sound crews to coordinate efficient production operations.
Reviewed scripts to determine most appropriate methods to use for directing both actors and crew members.
Devised and implemented strategies to create new revenue streams and cut operational costs.
Supervised breaking news coverage and determined priority for stories within each broadcast.
Event Director
SRVT LLC
11.2016 - 06.2018
Leveraged industry expertise to negotiate contracts, securing favorable terms for clients while maintaining strong partnerships with suppliers.
Cultivated a culture of innovation within the team by encouraging idea sharing and adopting cutting-edge technology solutions to enhance overall event success.
Increased event attendance by implementing innovative marketing strategies and engaging social media campaigns.
Fostered long-term client relationships by providing exceptional customer service, consistently delivering high-quality results that exceeded expectations.
Elevated the guest experience with exceptional attention to detail, creating memorable events that exceeded client expectations.
Developed strong relationships with vendors and partners, fostering collaboration and securing favorable terms for clients.
Implemented data-driven strategies to assess event performance, identifying areas for improvement and driving continuous growth.
Collaborated with cross-functional teams to develop creative event concepts, ensuring seamless execution from start to finish.
Managed seamless event transitions by overseeing the teardown and post-event evaluations, identifying opportunities for future improvement and maintaining detailed records of event outcomes.
Enhanced attendee engagement through immersive experiences and interactive elements that fostered community building among participants.
Oversaw all aspects of event logistics including venue selection, vendor coordination, scheduling, transportation arrangements, accommodations, and onsite support services.
Mentored junior staff members, providing guidance on best practices in event management and promoting professional development opportunities.
Streamlined event planning processes for enhanced efficiency and cost reduction through meticulous organization and vendor negotiation.
Coordinated with public relations teams to generate positive media coverage for events, enhancing brand visibility and reputation.
Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported 35 team members and volunteers.
Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
Created marketing plans, grew event revenue each year and partnered with area hotels and facilities to confirm continued top service.
Spearheaded community event center's online presence, mobilized public relations and social media initiatives and upgraded event communications to [Number] potential attendees.
Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
Monitored and controlled event expenditures to meet budgets.
Coordinated travel and accommodations for event attendees.
Developed and distributed event surveys to gather feedback and assess event success.
International Event Sales Coordinator
ITE LLC
07.2010 - 06.2016
Identified creative solutions for logistical challenges encountered during the planning process to achieve successful outcomes.
Delivered exceptional customer service, resulting in repeat business from satisfied clients.
Generated leads through targeted outreach efforts and participation in industry events.
Spearheaded the creation of promotional materials showcasing the company''s event offerings to prospective clients.
Trained junior team members on best practices related to event sales coordination and management processes.
Implemented innovative sales strategies that resulted in increased revenue growth yearoveryear.
Boosted event sales by developing and implementing strategic marketing plans.
Managed complex events, ensuring seamless execution and positive customer experiences.
Used consultative sales approach to understand and meet customer needs.
Contacted customers and prospects to generate new business to achieve company growth goals.
Used CRM software to record customer interactions and track general sales activities for review and follow-up.
Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Prospected new sales leads from directories, referrals and partners.
Networked at events and by phone to expand business profits and revenues.
Education
Bachelor of Science - International Relationships
MEPHI
Moscow, Russia
06.2010
Skills
Sales Presentations
Pipeline Management
CRM proficiency
Territory Management
Competitive Analysis
Sales Coaching
Teamwork and Collaboration
Customer Service
Problem-Solving
Time Management
Attention to Detail
Problem-solving abilities
Multitasking
Multitasking Abilities
Reliability
Excellent Communication
Organizational Skills
Team Collaboration
Active Listening
Effective Communication
Adaptability and Flexibility
Decision-Making
Relationship Building
Staff Training and Development
Goal Setting and Achievement
Team building
Task Prioritization
Sales Targeting
Rapport and relationship building
Business development and planning
Self Motivation
Interpersonal Skills
Client Relations
Client Relationship Management
Sales processes
Analytical Thinking
Operations Management
Goal Setting
Appointment Scheduling
Professionalism
Customer Complaint Resolution
Interpersonal Communication
Analytical problem solver
Strategic Planning
Sales strategy
Staff Supervision
Time management abilities
Inventory Management
Written Communication
Training development
Team Recruiting and Onboarding
Sales Reporting
B to B sales
Sales coordination
Document Management
Sales Tracking
Client Base Retention
New Hire Onboarding
Marketing Strategy Development
Closing Techniques
Data Confidentiality
Operating Procedures and Policies
Problem-solving aptitude
Sales Projections
Market Research
Business Analytics
Customer Billing
Consultative Selling Techniques
Sales Statistics Analysis
Promotional sales events
Networking Events
Market Trend Analysis
Direct Sales
Pre-sales support
Market intelligence
Languages
English
Professional Working
Russian
Native or Bilingual
German
Elementary
Timeline
Sales Director, Business Development
LBS International Conferences LLC
06.2021 - 06.2024
Commercial Director
Lantana Group
05.2018 - 06.2021
Event Director
SRVT LLC
11.2016 - 06.2018
International Event Sales Coordinator
ITE LLC
07.2010 - 06.2016
Bachelor of Science - International Relationships
MEPHI
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