ELIZAVETA SMIRNOVA
Sanford,FL
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Strong skills include market analysis, project management, and brand management. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
4
4
years of professional experience
Work History
Marketing Manager
NAOMI WHITTEL BRANDS
09.2021 - Current
- Developing, implementing and executing strategic marketing plans for best-selling product lines
- Conducting market research to identify current trends and customer needs
- Creating and executing campaigns that target repeat customers via physical mail.
- Monitored progress of each project to ensure timely delivery of deliverables in accordance with established quality standards.
- Designing and writing direct mail pieces, managing mailing lists, and analyzing campaign results
- Collaborating and coordinating with other departments, internal teams and external vendors to execute marketing campaigns that align with the overall marketing strategy
- Analyze and interpret direct mail response rates and ROI to optimize future campaigns
- Maintain accurate data and mailing lists for targeted campaigns
- Lead category management for the brand, and consistently research and track competitors to ensure our company's content stays competitive in the marketplace.
- Track competitors' organic and paid advertisements through Foreplay and Facebook Business Ad Manager for strategic social media analysis.
- Managed multiple projects with competing deadlines simultaneously.
- Analyzed data from various sources such as surveys, interviews, focus groups. to inform decision-making related to projects.
Brand and Marketing Manager
NAOMI WHITTEL BRANDS
09.2023 - 02.2024
- Managed and enhanced the brand of top-tier wellness products by developing and maintaining content strategy.
- Positioned our best-selling product as a dominant SKU in the heart health market, and expanded the product line to include more SKUs from scratch to commercialization.
- Worked with the Director of Innovation and Director of Brand on the model strategy outlining basic information and next steps for each SKU.
- Led category management for the brand, and consistently researched and tracked competitors to ensure our company's content stays competitive in the marketplace.
- Conducted research to identify market trends and target customers' preferences.
- Drove the design and positioning of creative assets, specifically Photo Stack and A+ content for Amazon, that was then repurposed for our D2C and ACQ pages.
- Wrote relevant, competitive, and compliant copy for every active Amazon product page.
- Communicated and negotiated with external designers and vendors on the delivery of the most updated, high-resolution graphics/images of our products.
Retention Marketing Associate
NAOMI WHITTEL BRANDS
09.2021 - 09.2023
- Worked with the marketing department to manage the brand and marketing initiatives
- Developed and designed quarterly catalogs as a critical direct mail asset
- Managed multiple projects simultaneously providing insights into consumer buying patterns for strategic marketing decisions
- Performed competitive market research
- Managed Excel reports on marketing performance, retention of customers, email marketing data and direct mail data
- Proofread email marketing campaigns and tested coupons to check for accuracy
- Proofread email marketing campaigns, tested coupon variations, and scheduled emails to be sent out to customers in 7 different segments through Klaviyo.
Student Ambassador, and SA Affordability Advisory Board Member
McGraw Hill Education
12.2020 - 12.2022
- Positively impacted affordability and inclusivity in schools by writing to state legislators, referencing bills, and pushing to create academic changes in favor of students.
- Made an impact on the success of students all over the country, and on the future development of McGraw-Hill Education by demonstrating McGraw-Hill digital tools (Connect, ALEKS, SIMnet) registration and showing best practices to students/professors.
- Maintained consistent communication with the Sales and Marketing Coordinators by participating in contests and setting up Zoom meetings to discuss important upcoming events and learn from their experiences.
Business Leadership Summer Intern
GEICO
Lakeland, FL
07.2021 - 08.2021
- Collaborated on group projects, which included researching insurance industry trends, analyzing business procedures in multiple departments, proposing new strategies for growing and retaining the business, developing marketing plans, and delivering presentations to management
- Met and shadowed a Service department supervisor and a Claims department manager for the duration of the internship where I received continuous feedback on personal and professional growth in the corporate work environment.
Education
Master of International Business -
University of Florida, Hough Graduate School of Business
Gainesville, FL12.2022
Bachelor of Science in Marketing -
University of Florida, Warrington College of Business
Gainesville, FL05.2022
Skills
- Foreign Languages
- Microsoft Office Suite
- Digital Marketing
- Google Analytics
- Direct Mail Creation and Management
- Project Management
- Brand Management
- Leadership
- Creative Writing
- Copy Writing
- Category Management
- Klaviyo
- Asana
- Stagegate Process
- Foreplay
- Facebook Business Manager
Languages
English
Native/ Bilingual
Russian
Native/ Bilingual
French
Professional
Spanish
Professional
Italian
Limited
Timeline
Brand and Marketing Manager
NAOMI WHITTEL BRANDS
09.2023 - 02.2024
Marketing Manager
NAOMI WHITTEL BRANDS
09.2021 - Current
Retention Marketing Associate
NAOMI WHITTEL BRANDS
09.2021 - 09.2023
Business Leadership Summer Intern
GEICO
07.2021 - 08.2021
Student Ambassador, and SA Affordability Advisory Board Member
McGraw Hill Education
12.2020 - 12.2022
Master of International Business -
University of Florida, Hough Graduate School of Business
Bachelor of Science in Marketing -
University of Florida, Warrington College of Business
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