ISABELLA ANDERSON
Boulder,CO
Summary
Motivated senior at the University of Colorado Boulder majoring in Marketing, with hands-on experience in social media, brand marketing, and corporate rebranding initiatives. Skilled in strategic storytelling, innovative problem-solving, and engaging diverse audiences through creative campaigns. Recently supported Phigenics’ rebrand by analyzing competitor creative elements, identifying opportunities to elevate brand expression, and contributing to the evolution of logos, color palettes, typography, and templates. Experienced in developing activation and conversion plans and collaborating cross-functionally to bring new creative directions to life. Passionate about building meaningful connections between brands and their target audiences through compelling and effective marketing initiatives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Intern
Phigenics
06.2025 - 08.2025
- Analyzed direct and indirect competitor brand creative elements
- Identified opportunities to elevate or transform Phigenics creative expression
- Explored potential brand creative evolutions, including logo/wordmark/lockup, color palette, typography, imagery, and iconography
- Contributed to the development of brand templates aligned with new creative directions
- Supported the creation and implementation of an activation and conversion plan
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Performed additional duties as assigned to support the marketing team
Social Media Coordinator
Fetch Pet Care
06.2024 - 05.2025
- Started off with a summer internship working with the social media team in June 2024, and that has turned into an ongoing opportunity
- Increased social media engagement by 45% through targeted content creation and consistent posting schedules
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Enhanced online engagement with the creation of compelling content for various platforms.
Dog Walker/Animal Caretaker
Twin Peaks Pet Care
06.2024 - Current
- Cleaned up after dogs and properly disposed of waste to keep community clean and free of potential hazards.
- Provided dogs with exercise and fresh air to promote dog health.
- Led dogs away from hazards, obstacles, and other animals to protect safety.
- Fed, walked, and cared for dogs during owners' absences and out-of-town trips.
- Increased client satisfaction by providing timely and attentive care for their pets.
- Built trust with clients by consistently maintaining clear communication regarding their pets'' needs and progress.
Associate/Animal Caregiver
Bed and Biscuit
08.2021 - 08.2023
- Responsible for taking care of dogs by feeding them, taking them out, introducing them to other dogs, bathing them, and ensuring they are well cared for.
- Maintained the health and well-being of up to 10 animals daily, ensuring a 100% client satisfaction rate through personalized care and regular updates
- Streamlined operational efficiency by collaborating with team members to create a safe, clean, and organized environment
Education
Bachelor of Science - Marketing
University of Colorado
Boulder, CO05.2026
Skills
- Content creation/curation
- Social media marketing
- Product marketing
- Project management
- Client engagement
- Data analysis
- Campaign development
- Copywriting
- Adobe creative cloud
- Strategic marketing
Certification
- PMC Level I, Pragmatic Institute - June 2025
- Integrated Marketing Planning and Execution, Association of National Advertisers - June 2025
Timeline
Marketing Intern
Phigenics
06.2025 - 08.2025
Dog Walker/Animal Caretaker
Twin Peaks Pet Care
06.2024 - Current
Social Media Coordinator
Fetch Pet Care
06.2024 - 05.2025
Associate/Animal Caregiver
Bed and Biscuit
08.2021 - 08.2023
Bachelor of Science - Marketing
University of Colorado