Summary
Overview
Work History
Education
Skills
References:
Certifications:
Timeline
Generic

Ella De Luna

College Station,TX

Summary

Strategic and results-oriented sales professional with over 13 years of combined inside and outside sales experience across the healthcare, industrial, and consumer goods sectors. Currently transitioning into a Distribution Sales Manager role, I am bringing a proven track record of driving territory growth, managing retail partnerships, and executing company initiatives around pricing, promotions, and product distribution. Skilled in both remote account management and in-field retail execution, with hands-on expertise in category management, merchandising, and business analytics to optimize performance. Adept at leading cross-functional teams, coaching sales talent, and developing high-impact training to support leadership development. Fluent in English and Russian, with a consistent history of exceeding performance goals, delivering exceptional customer service, and representing brand values with integrity in regulated and competitive markets.

Overview

13
13
years of professional experience

Work History

Outside Sales representative

UniFirst Corporation
College Station
05.2023 - Current
  • Provided customers with clear understanding of charges, billing and price changes.
  • Educated customers about brand to incite excitement about company's mission and values.
  • Handled billing inquiries and provided customers with account changes based on requests.
  • Built strong customer relationships with new and existing customers by providing excellent customer support.
  • Opening new accounts in territory.
  • Building relationships and maintaining previous relationships.
  • Delivered clear presentations on services, billing, and policies, mirroring the communication skills required for admissions presentations.

Outside Sales Representative

Eyewear Sales
Houston, TX
01.2022 - 05.2023
  • Developed and maintained relationships with optometry practices, ophthalmologists, and medical professionals, increasing sales of eyewear products.
  • Conducted in-depth presentations and demonstrations of eyewear collections, educating clients on product features, trends, and benefits.
  • Identified new business opportunities and expanded client base, consistently exceeding sales goals and increasing market share.
  • Worked closely with internal teams to manage product inventory, ensuring timely and efficient delivery to clients.
  • Provided ongoing customer support to ensure satisfaction and foster long-term relationships.
  • Conduct cold calling daily.
  • Travel to customer sites to meet new prospects.
  • Engaged directly with healthcare professionals, building trust and conveying product benefits—skills transferable to promoting academic programs.

Lead Optician and Ophthalmic Technician

Urban Optics
College Station, TX
08.2012 - 01.2022
  • Assisted in performing various diagnostic tests, including pachymetry, visual field testing, and OCT as well as LipiFlow, laser and IPL to assist optometrists in accurate diagnosis and treatment planning.
  • Managed patient intake, explaining procedures and addressing any concerns, resulting in a high level of patient satisfaction.
  • Tracked patient records, ensuring all data was accurately recorded and accessible for doctors.
  • Supported the sales of eyewear and eye care products, contributing to an increase in overall clinic revenue.
  • Oversee other ophthalmic technicians in the office.
  • Review with the patient use of ocular dressings, shields, ocular medications, laser treatment and minor surgical procedures.
  • Perform various ophthalmic duties including but not inclusive to visual acuity, color vision, manual lensometry, pupil testing, axial length, estimation of anterior chamber angle, tonometry, auto refraction, ocular ultrasonography, and ophthalmic photography, visual fields, automated keratometry, corneal topography and external photography.
  • Resolve billing problems and/or receives insurance updates.
  • Consistent driver of optical sales in the office.
  • Coordinate patient scheduling and monitor patient flow throughout the office, ensuring timely patient services.

Education

Bachelor of Science -

Texas A&M University
College Station, TX

Skills

  • Public Speaking & Presentation
  • Community Outreach
  • Appointment Setting
  • Bilingual: English & Russian
  • CRM & Office Software
  • Relationship Management
  • Event Coordination
  • Team Leadership
  • Customer relationship management
  • Client engagement
  • Cold calling

References:

Upon request

Certifications:

  • COA- Certified Ophthalmic Assistant
  • COT- Certified Ophthalmic Technician
  • UniFirst Sales Certification

Timeline

Outside Sales representative

UniFirst Corporation
05.2023 - Current

Outside Sales Representative

Eyewear Sales
01.2022 - 05.2023

Lead Optician and Ophthalmic Technician

Urban Optics
08.2012 - 01.2022

Bachelor of Science -

Texas A&M University

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