Ella Hesano
Huntington Woods
Summary
Results-driven individual with a strong foundation in strategic marketing and market analysis. Experienced in product development and brand growth, leveraging effective communication skills to create impactful marketing strategies that align with company objectives.
Overview
2
2
years of professional experience
Work History
Golf Caddie
Oakland Hills Country Club
Bloomfield Hills
05.2024 - Current
- Delivered professional on-course support to golfers of all skill levels, achieving the highest five-star performance ranking.
- Demonstrated strong understanding of course strategy to enhance player experiences.
- Maintained constant attention to detail to ensure optimal service delivery.
- Communicated effectively with players to ensure comfort and focus.
Intern
Communitee Golf
San Jose
06.2024 - 09.2024
- Contributed to product development and brand growth for the app and merchandising at Communitee.
- Developed new merchandise in collaboration with Halton Clothes to enhance product offerings.
- Devised marketing strategies to strengthen brand visibility and engagement.
- Supported the company's presence at the PGA Show in Orlando, showcasing innovative products.
- Facilitated the first major brand collaboration with Vice through strategic initiatives.
- Enhanced overall marketing efforts to align with company goals and objectives.
- Analyzed market trends to inform product development and promotional strategies.
Education
Berkley High School
Berkley, MI06-2025
Bachelor of Arts - Economics
University of Michigan
Ann Arbor, MISkills
- Effective communication
- Brand development
- Customer service
- Strategy advice
- In-store marketing
- Marketing and branding
- Market analysis
- Customer engagement
- Product development
- Strategic marketing
- Data analysis
Projects
- DECA Sports and Entertainment Operations Research
- Analyzed a struggling junior golf tour, Top 50 Tour, employment levels, finances, and marketing.
- Created a strategic plan for the business that included a new target market, new marketing strategies, and ways to fix employee weaknesses.
- Placed top 20 globally for operations research at DECA internationals.
- DECA School-Based Enterprise
- Ran Berkley High School's school store, The Bear Necessities.
- Tracked finances and market trends to increase engagement.
- Increased income and consumer satisfaction.
- Qualified for the international competition.
Timeline
Intern
Communitee Golf
06.2024 - 09.2024
Golf Caddie
Oakland Hills Country Club
05.2024 - Current
Berkley High School
Bachelor of Arts - Economics
University of Michigan