Ella Markham
Los Angeles,CA
Summary
Marketing and Social Media expert with over 11 years of experience in crafting innovative strategies that elevate engagement and brand visibility. Proven proficiency in utilizing platforms such as Facebook, Instagram, and Hootsuite to create compelling content and analyze trends for optimized performance. Recognized for pioneering creative initiatives that foster collaboration and drive audience engagement. Committed to expanding reach within the dynamic digital landscape through strategic social media management and enhanced brand awareness.
Overview
11
11
years of professional experience
Work History
Social Media Manager
Louder LA
Los Angeles, US
01.2020 - Current
- Spearheading social media strategies at Louder LA, driving engagement and brand visibility
- Crafting compelling content that resonates with diverse audiences
- Analysing social media trends and metrics at Louder LA to optimise campaign performance
- Implementing data-driven strategies for enhanced reach
- Pioneering creative social media initiatives at Louder LA, exploring new platforms and formats
- Continuously adapting to evolving digital landscapes
- Delivering measurable social media outcomes at Louder LA
- Boosting follower growth, engagement rates, and conversion metrics through targeted campaigns
- Curated weekly streaming reports, enhancing data-driven decisions for artist projects
- Oversaw social media platforms, boosting engagement across Instagram, YouTube, and TikTok
Social Strategy and Operations
Motown Record
Los Angeles, US
01.2021 - 01.2022
- Managed social media crisis situations, responding promptly to mitigate negative impacts on brand reputation.
- Conferred with labor relations managers to develop internal communications, keeping employees informed of company activities.
- Monitored online conversations related to the company's brand and products and services, responding in an appropriate manner as required.
- Developed and maintained company corporate image and identity using logos and signage.
Executive Assistant and Social Media Strategy
BMG Rights Management
Los Angeles, US
01.2020 - 01.2022
- Curated and managed content for social platforms, including Instagram, TikTok, and Facebook.
- Utilized data insights and social listening tools to guide content strategies, and improve engagement.
- Developed reports on social media performance, and implemented improvements.
- Engaged with followers, responding to comments and messages, while maintaining a positive brand image.
- Conducted market research and analysis to identify potential business opportunities.
Studio Assistant
Electric Lady Studios
New York City, US
01.2017 - 01.2019
- Managed the studio's Instagram, boosting engagement through creative content.
- Coordinated events, enhancing client satisfaction, and studio reputation.
- Handled calls and mail, ensuring smooth studio operations.
- Processed billing and payments for services and goods between company, clients, and vendors.
Publicity, Recorded Music
BMG Rights Management
Los Angeles, US
01.2016 - 01.2018
- Supported the publicist by scheduling, managing projects, and executing artist press campaigns.
- Compiled daily press clippings into comprehensive reports and digital media kits.
- Crafted and edited press releases, maintained media lists, and coordinated mailings.
- Performed data entry of confidential information into databases accurately and timely.
- Maintained an organized filing system for easy retrieval of documents.
Team Leader
Red Bull
London, UK
01.2014 - 01.2018
- Led 15-member team, orchestrating schedules and tasks
- Served as primary liaison, ensuring seamless operations and goal fulfilment for Wings Members
- Partnered with events team, providing crucial support at concerts
Education
Bachelor of Arts -
King's College London
London, England01.2019
Skills
- Branding support
- Timeline preparation
- Analytics reporting
- Audience engagement
- Facebook, instagram, linkedin
- Adobe creative suite
- Stock photography
- Content calendar management
- Social listening
- Digital media
- Influencer collaboration
- SEO
- Email marketing
- Online marketing and advertising
- Audience analysis
- SEO optimization
- Brand awareness
Timeline
Social Strategy and Operations
Motown Record
01.2021 - 01.2022
Social Media Manager
Louder LA
01.2020 - Current
Executive Assistant and Social Media Strategy
BMG Rights Management
01.2020 - 01.2022
Studio Assistant
Electric Lady Studios
01.2017 - 01.2019
Publicity, Recorded Music
BMG Rights Management
01.2016 - 01.2018
Team Leader
Red Bull
01.2014 - 01.2018
Bachelor of Arts -
King's College London
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