Isabella Martin
Lexington,KY
Summary
Marketing student graduating in May 2025 with experience in digital marketing, membership engagement, and content creation. Skilled in Salesforce for account management, lead generation, and email campaigns, as well as Hootsuite, Canva, and InDesign for social media scheduling and design. Experience includes managing shared inbox communications, researching and summarizing industry news, and supporting event planning. Detail-oriented and adaptable, eager to apply marketing strategy and communication skills in an entry-level role to drive brand growth and audience engagement.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Intern
International Spa Association
Lexington, KY
09.2023 - Current
- Provided day-to-day assistance with operational and marketing tasks as needed.
- Designed marketing assets using Canva and InDesign for social media and promotional materials.
- Assisted in monitoring and responding to inquiries in the shared company inbox.
- Created and designed a workforce shift email in Salesforce, ensuring engaging and informative content for all members.
- Planned and scheduled Instagram, LinkedIn, and Facebook posts using Hootsuite.
- Updated accounts and added member badges in Salesforce to maintain accurate records.
- Researched and identified potential new members, adding them into Salesforce for outreach.
Marketing Intern
Associations International
Lexington, KY
05.2023 - 08.2023
- Assisted in managing membership databases and provided support for member inquiries across six associations.
- Monitored and responded to inquiries in shared inboxes, ensuring timely and professional communication.
- Contributed to marketing design projects, creating visuals and materials for promotional campaigns.
- Assisted in marketing decision-making by analyzing engagement metrics and providing insights.
- Supported event planning efforts, coordinating logistics and communication for association events.
- Performed various operational tasks to enhance efficiency within association management.
Assistant Manager and Content Creator
Freshie’s Ice Cream & Soda Fountain
Lexington, KY
12.2020 - 05.2023
- Assist in scheduling and management of team members ensuring balance of number of employees and oversight of individuals fulfilling their responsibilities
- Responsible for understanding and executing on the highest quality customer service for all guests including oversight of employees’ best representing the Freshie’s brand
- Responsible for oversight and execution of social media including TikTok and Instagram which exercises both technical and creative skill to engage external audiences
Assistant Manager
No Baked Cookie Dough
Lexington, KY
10.2018 - 12.2020
- Responsible for the opening and closing of the business
- Assisted with scheduling, management, and payroll providing the most efficient measure of all factors
- Responsible for the upkeep of employees' attitudes and work ethic
Education
Bachelor - Marketing
University of Kentucky
Lexington, KY 08.2021 - Current
Skills
Content creation
Client engagement
Social media marketing
Content scheduling
Computer skills
Team collaboration
Adaptability and flexibility
Interpersonal and social skills
Goal-oriented mindset
Certification
Sales Certification
Involvement
Alpha Delta Pi Sorority Member
American Marketing Association Club Member
Red Shoe Crew Club Member
Timeline
Sales Certification
05-2025
Intern
International Spa Association
09.2023 - Current
Marketing Intern
Associations International
05.2023 - 08.2023
Bachelor - Marketing
University of Kentucky
08.2021 - Current
Assistant Manager and Content Creator
Freshie’s Ice Cream & Soda Fountain
12.2020 - 05.2023
Assistant Manager
No Baked Cookie Dough
10.2018 - 12.2020
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