Ella McGrath
Chicago,IL
Summary
I am a junior at the University of Iowa, passionately pursuing a degree in Communications. As an on-campus ambassador for "Go Puff," one of the Black Sheep's esteemed clients, I have honed my skills in connecting with fellow students and promoting this popular service within our university community. Additionally, I have spent the past two summers working in merchandise sales for Live Nation, gaining invaluable experience in event promotion and customer engagement. With a strong foundation in communications and a proven track record in marketing-related roles, I am eager to embark on a career in communications and marketing, where I can leverage my skills and experiences to make a meaningful impact.
Overview
1
1
year of professional experience
Work History
Campus Brand Ambassador
The Black Sheep
2023.08 - Current
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Communicated product information with confidence and educated consumers about company.
- Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
- Developed recap reports to communicate competition trends, product introductions and new promotions.
- Worked with team to achieve sales goals for products.
- Maintained knowledge of current promotions and product features.
- Communicated product value, quality, and style to educate and entice potential customers.
- Increased sales by effectively communicating product benefits.
- Engaged customers to communicate key product features.
- Educated customers on product features and answered questions regarding product use.
- Maintained accurate records of promotional events and customer interactions.
Merchandise Salesman
Live Nation
2023.05 - 2023.08
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Managed efficient cash register operations.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Provided exceptional services and pleasant shopping experiences to retail customers.
Merchandise Salesman
Live Nation
2022.05 - 2022.08
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Managed efficient cash register operations.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Recommended complementary purchases to customers, increasing revenue.
Education
Bachelor of Arts - Communications
University of Iowa
Iowa City, Iowa05.2025
Skills
- Critical Thinking
- Business Administration
- Sales Expertise
- Social Media Promotion
Timeline
Campus Brand Ambassador
The Black Sheep
2023.08 - Current
Merchandise Salesman
Live Nation
2023.05 - 2023.08
Merchandise Salesman
Live Nation
2022.05 - 2022.08
Bachelor of Arts - Communications
University of Iowa
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