Summary
Overview
Work History
Education
Skills
Timeline
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Ella Perry

Denver,CO

Summary

Accomplished Media Planner Supervisor at Comcast, adept in strategic thinking and organizational skills. Spearheaded cross-platform media plans, enhancing team productivity by implementing efficient workflows. Proven track record in training and upskilling employees, with a knack for developing impactful media strategies. Achieved significant ROI through meticulous campaign planning and data analysis.

Overview

8
8
years of professional experience

Work History

Media Planner Supervisor

Comcast
08.2022 - 02.2025
  • Partnered with internal and external sales teams by developing strategic cross platform media plans that optimize yield principles and meet client objectives.
  • Responsible for all pre-sales activities, from receipt of the request for proposal, pricing, analyzing internal reports, and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals.
  • Developed integrated campaign strategies on behalf of companies such as Publicis, IPG, WPP, GroupM and more.
  • Grew and upskilled direct reports by serving as a mentor, trained on complex concepts, and shared knowledge from years of experience in the field.
  • Created training material, workflow guides, and trained new hires on Comcast products and partner teams.
  • Increased team productivity by implementing efficient workflows and setting clear expectations for coworkers.


Senior Media Planner

Comcast
03.2022 - 08.2022
  • Managed multimillion-dollar budgets for efficient media buying and placement, maximizing return on investment.
  • Built a reputation as a trusted advisor in the media planning space through consistent delivery of exceptional results and strategic insights.
  • Optimized media mixes by regularly analyzing campaign performance metrics and making data-driven adjustments.
  • Served as a subject matter expert on internal systems and tools (inventory, rate generation, Strata, etc.), and provided feedback for areas of potential improvement. Worked with other departments as necessary to achieve these improvements.
    • Collaborated cross functionally with varying departments, such as Advertising Operations, Campaign Management, Sales, Data Insights, Sales Development, Business Operations, and Finance etc. to help support all business needs.
  • Streamlined processes for increased efficiency in creating customized client proposals based on specific needs analysis.

Media Planner

Comcast
04.2018 - 03.2022
  • Maintained up-to-date knowledge of industry trends, emerging technologies, and best practices in media planning.
  • Negotiated favorable rates with media suppliers, securing the most advantageous placements for clients' campaigns.
  • Strengthened client relationships through regular communication and progress updates on media initiatives.
  • Streamlined media buying processes for improved efficiency and costeffectiveness.
  • Enhanced campaign reach by identifying new channels, platforms, and advertising opportunities.
  • Fostered inter-agency relationships with [Type] teams, aligning company-wide efforts to optimize media throughput.

Media Planner

Communication Media Inc
03.2017 - 12.2018
  • Solicited media content for distribution via digital verticals such as online advertisements and print publications.
  • Planned and acquired media for multiple digital channels.
  • Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
  • Increased client satisfaction by developing and implementing tailored media strategies.
  • Developed presentations, execution plans and tracking metrics for each campaign.
  • Analyzed competitors'' media activities to identify potential opportunities for differentiation and growth.

Education

Bachelor of Arts - Advertising

Temple Univsersity
Philadelphia, PA
06-2015

Skills

  • Strategic thinking
  • Campaign planning
  • Data Analysis
  • Training and upskilling employees
  • Nielsen
  • Cross-platform planning
  • Media strategy development
  • Creating SOP & workflow guides

Timeline

Media Planner Supervisor

Comcast
08.2022 - 02.2025

Senior Media Planner

Comcast
03.2022 - 08.2022

Media Planner

Comcast
04.2018 - 03.2022

Media Planner

Communication Media Inc
03.2017 - 12.2018

Bachelor of Arts - Advertising

Temple Univsersity

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Ella Perry