Ella Shy

• Member of the Marketing Team.
• Develops and directs the organic and paid social media plan for the chapter.
• Ensures member’s social media complies with the brand identified by the Marketing and Membership Recruitment Departments and is used to drive the brand to reach potential new members.
• Manages the chapter’s paid and organic social media strategies.
• Manages Assistant Director of Social Media and content Development Committee.
• Oversees all content creation and social media calendar development to ensure it is in alignment with the brand and content strategies.

Customer Service, Merchandising, Concierge

• Provided exceptional customer service to club members and guests inquiring about golf equipment, apparel, and services.
• Assisted in organizing and coordinating golf events, including tournaments and member outings.
• Handled reservations for lessons, tee times, and equipment rentals, ensuring member satisfaction.
• Managed point-of-sale transactions, including cash handling and credit card processing.

Digital Marketing – Participant

• Created paid and organic social media content for Instagram & Facebook.
• Designed and built an ecommerce website using Shopify.
• Implemented brand guidelines and developed on-brand creative and copy.
• Sourced influencers and planned a global influencer campaign on TikTok.
• Calculated cost-efficiency metrics, evaluated and reported on campaign performance.
• Collaborated with a global team to complete marketing tasks.