Ella Swanstrom
Summary
Photo and video production professional with 6+ years of experience delivering e-commerce, campaign, editorial, and social content for apparel brands. Experienced in end-to-end production, multimillion dollar budget management, talent casting, vendor negotiations, and on set leadership. Proven ability to manage high volume production, optimize workflows, and deliver creative assets on brief, on time, and within budget.
Overview
6
6
years of professional experience
Work History
Senior Producer
Fabletics
El Segundo, California
03.2025 - Current
- Oversee production across four in-house brands, managing team resources and competing production priorities across 25+ monthly shoots.
- Run production budgets up to $5M, developing detailed estimates and negotiating rates and contracts with vendors.
- Develop production timelines, shot lists, and actionable production plans in collaboration with creative, marketing, and styling teams to align resources, deliverables, and deadlines.
- Lead production, managing crews, troubleshooting in real time, and ensuring creative direction and brand standards are met.
- Manage and develop a team of direct reports, delegating responsibilities and supporting their professional growth.
- Negotiate talent usage rights, licensing terms, and contract extensions across digital, social, print, and campaign deliverables; manage usage tracking to ensure assets are cleared for intended channels.
Producer
Yitty
El Segundo, California
05.2022 - 03.2025
- Owned end-to-end production for e-commerce, campaign, editorial, and social content. Managing projects from creative kickoff through final asset delivery.
- Sourced, cast, and booked on figure models and commercial talent for brand campaigns and seasonal launches.
- Tracked production budgets, built estimates, monitored expenses, and negotiated rates with production partners.
- Managed shoot logistics, including location scouting, permitting, scheduling, transportation, catering, and on-set operations.
Associate Producer
ThirdLove
San Francisco, California
10.2021 - 05.2022
- Produced photo and video projects across e-commerce, print, out-of-home, OTT, in-store, and paid social channels.
- Coordinated post-production workflows, managing retouching assignments and deliverables to ensure adherence to creative deadlines.
- Oversaw production budgets, timelines, and contracts while coordinating cross-functional teams for studio and on-location shoots.
Production Coordinator
ThirdLove
San Francisco, California
09.2020 - 10.2021
- Owned production planning, scheduling, and execution for social and brand still-life shoots.
- Managed production expenses, call sheets, schedules, and shoot logistics for in-house and on-location productions.
- Coordinated asset usage tracking and quality control to maintain accurate, up-to-date e-commerce imagery.
Education
Bachelor of Arts - Advertising
University of Oregon
Eugene, ORSkills
- Budget management
- Usage rights management
- Production scheduling
- Digital asset management
- Creative production
- Hot Budget
- Mondaycom
- Global Edit
- Google Suite
- Microsoft 365
- Adobe Suite
- Final Cut Pro
- Frameio
- Creative Force
Timeline
Senior Producer
Fabletics
03.2025 - Current
Producer
Yitty
05.2022 - 03.2025
Associate Producer
ThirdLove
10.2021 - 05.2022
Production Coordinator
ThirdLove
09.2020 - 10.2021
Bachelor of Arts - Advertising
University of Oregon