Elle Choi
Fort Lee,NJ
Summary
Over 18 years experience in the Luxury High End Jewelry Industry in both wholesale and retail operations which demands high level clientele service, focused in Rare Gems and Jewelry Investments Catering high-net worth individuals, high profiled clients head of states, and celebrities globally.
Overview
29
29
years of professional experience
Work History
Investment Acquisitions / Senior Gemologist
David Birnbaum / Rare1
06.2023 - Current
- Generate sales via appointment based private clients, high-net worth individuals, celebrities with their specifically tailored jewelry investments needs
- Assisted clients in making informed purchasing decisions through comprehensive gemological consultations.
- Cultivated strong relationships with clientele through exceptional customer service skills and personalized attention to their needs.
- Responsible for sales to capture data during customer interactions and cultivate new and existing customers and handle all correspondence to optimize sales opportunities
- Source all important rare gems and jewels worldwide
- Oversee custom crafting process and quality control with craft house
- Handled logistics of delivery globally
- Develop special project plans, time, budget, resources and quality control, track and monitor project deadlines to final delivery
- Attend trade events with specific objectives, such as (trade fair) product previews/exhibitions, new product themed activity, purchase for specific private client orders
- Responsible for optimizing client contact database management and their upcoming event dates for potential marketing& sales benefits
- Supervise and oversee Graphic designer with marketing materials and brochures
- Produce a monthly report detailing current month ending activity.
- Managed inventory of valuable gemstones, maintaining proper organization and security measures to prevent loss or damage.
- Developed partnerships with reputable suppliers, ensuring a diverse selection of high-quality gemstones for clients.
- Conducted regular quality control checks on incoming gemstones, ensuring adherence to established standards and certifications.
- Evaluated potential investment opportunities in rare gems, providing detailed reports to inform decision-making processes of collectors or investors.
- Fostered a positive work environment by providing constructive feedback and promoting open communication among team members.
Executive Client Manager / Gemologist
Rio Diamond
02.2019 - 06.2023
- Enhanced client satisfaction by providing personalized service and tailored solutions to meet their unique needs.
- Collaborated with cross-functional teams to develop strategic initiatives, driving positive business results for the company.
- Implemented innovative strategies for acquiring new clients, expanding the company''s reach within the market.
- Negotiated favorable contract terms with clients and vendors, leading to significant cost savings for the organization.
- Identified key industry trends and adapted sales tactics accordingly, maintaining a competitive edge in the market.
- Evaluated client feedback data regularly to identify areas for improvement and implement necessary changes proactively.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Organized promotional events and interacted with community to increase sales volume.
Senior Executive Gemologist
David Birnbaum/Rare1
01.2007 - 01.2019
- Generate sales via appointment based private clients, high-net worth individuals, celebrities with their specifically tailored jewelry investments needs
- Responsible for sales to capture data during customer interactions and cultivate new and existing customers and handle all correspondence to optimize sales opportunities
- Supervise gemologist team and office team of 8 and assist sales process where needed
- Source all important rare gems and jewels worldwide
- Use high tech and specialty gem testing equipment to examine and identify gem material to be natural, synthetic, or have been treated or enhanced and provide analysis and recommendations
- Oversee custom crafting process and quality control with craft house
- Handled logistics of delivery globally
- Solely manage and responsible the vault and inventory
- Develop special project plans, time, budget, resources and quality control, track and monitor project deadlines to final delivery
- Attend trade events with specific objectives, such as (trade fair) product previews/exhibitions, new product themed activity, purchase for specific private client orders
- Responsible for optimizing client contact database management and their upcoming event dates for potential marketing& sales benefits
- Directly handled leveraging of brand exposure through relationships with media and PR contact
- Manage and develop the company presence, content and participation within company’s catalogues, magazines and websites
- Responsible for all company policies, procedures, and established guidelines, and all updates
- Produce a monthly report detailing current month ending activity.
Associate Broker
Pacific Realty
01.2001 - 01.2007
- Coordinated appointments to show properties to prospective buyers
- Assisted in managing client relationships and running projects
- Drafted correspondence, wrote proposals and prepared offers
- Listed homes on the MLS and servicing buyer leads
- Attended negotiating sessions, lease review meetings and other related meetings
- Conducted market surveys of potential relocation alternatives and tour properties
- Conducted web-based research of prospects.
High Jewelry Sales Associate
Cartier
01.2000 - 01.2001
- Provided highest levels of client service and assist with luxury high-end jewelry department
- Provided the accurate and appropriate information in response to customer inquiries
- Demonstrated outstanding customer service skills and assist guests with jewelry and diamond purchases
- Contacted customers to respond to inquiries or to notify them of claim investigation results or any planned adjustments
- Ascertained that all pieces of jewelry are locked up in assigned storage places at the end of the day
- Displayed merchandise by arranging in appealing ways to boost sales.
- Applied the knowledge of metals/fine jewelry, semi-precious gemstones, pearls, fashion trends, designer brands, the location of production, etc
- Accepted inventory, creating visually appealing showcases for jewelry and watch items, following the corporate merchandising showcase plans when directed.
Graduate Gemologist
David Birnbaum/Rare1
01.1995 - 01.2000
- Assisted company president and senior gemologist with sales
- Sourced diamonds and gemstones globally
- Planned, designed and executed special custom order projects
- Set up displays every day and lock up securely in the safe
- Worked closely with vendors and craft house to deliver orders in timely manner.
Education
Graduate Gemologist
Gemological Institute of America-New York
New York, NY02.1995
Skills
- Jewelry Design Knowledge
- Time Management
- Organizational Skills
- Inventory Management
- Industry Networking
- Marketing
- Operations Management
- Brand Management
- Customer Relationship Management
- Attention to Detail
Education Certifications Skills
- Gemological Institute of America, GG
- Fashion Institute of Technology
- Proficient in MS Office
Timeline
Investment Acquisitions / Senior Gemologist
David Birnbaum / Rare1
06.2023 - Current
Executive Client Manager / Gemologist
Rio Diamond
02.2019 - 06.2023
Senior Executive Gemologist
David Birnbaum/Rare1
01.2007 - 01.2019
Associate Broker
Pacific Realty
01.2001 - 01.2007
High Jewelry Sales Associate
Cartier
01.2000 - 01.2001
Graduate Gemologist
David Birnbaum/Rare1
01.1995 - 01.2000
Graduate Gemologist
Gemological Institute of America-New York
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