Elle Erpelding
Lambertville,NJ
Summary
Dependable Senior Program Manager with track record of success in field, attention to detail and proactive mindset. Seeks opportunities to improve processes and workflows for team benefit in creative and innovative ways. Conscientious, hardworking and excels at multitasking in fast-paced environments. Brings a wealth of experience for seamless program management with over a decade of experience in digital and print marketing, design, user experience, analytics and competitive analysis and a background in healthcare, communications, customer service, non-profit, government, finance, eCommerce, and retail.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Consultant
Self-employeed
Lambertville, NJ
01.2019 - Current
- Evaluated business footprints, analyzed data, and created actionable strategic roadmaps.
- Aligned business goals, visual stories, and user experiences to exceed client expectations.
- Collaborated cross-functionally for successful marketing and branding initiatives.
- Established project management documentation including communication channels, plans, timelines, and budgets.
- Defined and reinforced processes for seamless project execution, on-time and within budget.
Digital Solutions Program Manager
AARP Foundation
Washington, UT
02.2019 - 08.2019
- Directed a complex enterprise program transition, managing multiple projects with overlapping timelines.
- Collaborated with leadership, stakeholders, designers, and technical teams to align business objectives.
- Managed program roadmap, communication plan, and status reviews for successful project execution.
- Contributed to corporate strategy initiatives management across teams through accountability, communication and reporting.
- Prioritized enhancements for phase two of the program transition.
Digital Project Manager
IQ Solutions
Rockville, MD
03.2017 - 03.2018
- Led diverse team in Digital Products and Strategy through design, implementation, and support of website updates and web-based tools.
- Collaborated to identify opportunities for improvements and updates based on user needs and business goals.
- Managed entire project lifecycle, originated project management and UX artifacts, ensured timely delivery.
- Scoped redesign of company websites and intranet based on analytics and competitive analysis.
[TITLE] Multi-Channel Marketing - New Business
Infinity Direct Marketing
Minneapolis, MN
07.2016 - 01.2017
- Crafted a comprehensive business roadmap to streamline the integration of incoming digital initiatives.
- Formulated a highly effective marketing campaign that significantly augmented business opportunities.
- Directed the seamless execution of substantial design and data-driven digital projects, ensuring their successful delivery.
- Contributed to the creation of project proposals for new business opportunities, leading to the successful acquisition of substantial contracts.
Integrated Strategy Product Manager
Ameriprise
Minneapolis, MN
08.2013 - 08.2014
- Spearheaded the development and execution of expansive enterprise programs, marketing products, and digital strategies, introducing innovative tools and functions to enhance Ameriprise websites.
- Worked closely with senior leadership and cross-functional enterprise teams to harmonize the company's strategic roadmap with their vision for substantial investments in high-performing, innovative wealth management services.
- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
Account Executive
The Lasek/Ogilvy Group
Minneapolis, MN
06.2012 - 11.2012
- Oversaw print and digital marketing deliverables for a prominent National Airline company and the Royalty Program of a major Hotels and Resorts company.
- Served as the primary liaison between the client and internal multifunctional teams, providing seamless guidance and support throughout the lifecycle of print and digital projects, from inception to launch.
- Collaborated with stakeholders to contribute recommendations and deliver client objectives.
Project Manager - Digital Producer
Target
Minneapolis, MN
10.2009 - 11.2011
- Spearheaded cross-functional project teams, achieving successful launches of multi-million dollar digital and mobile retail products.
- Proficiently oversaw the creative development and production of digital marketing campaigns as well as print advertising promotions.
- Strategically designed and executed standardized processes across various business functions, including design, content, UX, development, QA, and usability testing teams, promoting efficiency and cohesion.
Education
Bachelor of Arts - Graphic Design
Petra’s College of Fine Arts
GreeceAssociate of Arts - Commercial Art
Minneapolis Technical College
Minneapolis, MNSkills
- Integrity and Honesty
- Creative
- Attention to Detail
- Analytical Thinking
- Problem-Solving
- Decision-Making
- Strategic Planning
- Negotiation
- Budgeting
- Task Delegation
- Process Optimization
- Project Management
- Project Implementation
- Project Leadership
- Project Delivery
- Project Analysis
- Go-to-Market Strategies
- Continuous Improvement
- Work Product Development
- Work Planning and Prioritization
- Interpersonal Communication
- Verbal and Written Communication
- Collaboration for Partnerships
- Customer Relationship Management
- Content Management System
- Graphic/Web Design, Creative Direction, UI/UX, QA, Data Analysis, UAT
- Waterfall, Kanban, Agile, and Hybrid
- MS Office
Certification
- Project Management Masters Certificate, Auburn University
- Agile Project Management Certificate – Certified Scrum Master (CSM), Auburn University
- Advanced Continuing Education Courses in Web Design and Project Management, [Certificate Issuer]
- Advanced Digital Marketing Course, Takoda Institute of Higher Education
Tools
- Takoda
- Axure
- Slack
- Dropbox
- Google Drive
- Wrike
Timeline
Digital Solutions Program Manager
AARP Foundation
02.2019 - 08.2019
Consultant
Self-employeed
01.2019 - Current
Digital Project Manager
IQ Solutions
03.2017 - 03.2018
[TITLE] Multi-Channel Marketing - New Business
Infinity Direct Marketing
07.2016 - 01.2017
Integrated Strategy Product Manager
Ameriprise
08.2013 - 08.2014
Account Executive
The Lasek/Ogilvy Group
06.2012 - 11.2012
Project Manager - Digital Producer
Target
10.2009 - 11.2011
Bachelor of Arts - Graphic Design
Petra’s College of Fine Arts
Associate of Arts - Commercial Art
Minneapolis Technical College
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