ELLE RUDER

• Own and execute the website roadmap across corporate, product, and industry pages, ensuring brand alignment and UX excellence.
• Implemented SEO and AEO strategies using Moz, Semrush, Brightedge, and GSC, increasing organic traffic by 20% and improving keyword visibility across high-value pages.
• Lead analytics and reporting using GA4, GTM, and Looker Studio to track KPIs and deliver actionable insights to stakeholders.
• Conducted A/B and multivariate testing via CrazyEgg to optimize CTAs, landing pages, and navigation, resulting in a 15% lift in engagement on core pages and a 150% increase in conversion rate.
• Partnered with marketing, product, and sales teams to integrate Salesforce, HubSpot, and Qualified, improving lead attribution and doubling conversion rates (+100%).
• Drive site performance improvements, monitoring with PageSpeed Insights and Core Web Vitals.
• Oversee accessibility compliance (WCAG 2.0) to ensure inclusive and user-friendly digital experiences.

• Oversaw web strategy and governance across WordPress, Cascade CMS, and HubSpot environments.
• Directed redesigns, template updates, and accessibility initiatives, achieving a top 10% accessibility ranking among Kansas higher-ed sites.
• Introduced analytics reporting and SEO practices that improved usability and search visibility.
• Managed and mentored junior developers and student specialists.

Fort Hays State University – Application Programmer (2013 – 2015)
Developed and deployed ASP.NET web applications to streamline workflows and improve data management.

U.S. Navy, NSA – Cryptologic Technician (2002 – 2004)
Provided cryptologic communications support in top-secret environments, maintaining secure web systems and databases.

• Provided cryptologic communications support in top-secret environments, maintaining secure web systems and databases.

Developed and deployed ASP.NET web applications to streamline workflows and improve data management.