Ellen Anderson
Grand Rapids,MI
Summary
Experienced digital marketing and communications professional seeking management-level, strategic opportunities. Industry expertise encompasses health insurance, industrial and engineered products, medical manufacturing and consumer-facing products, as well as other specialty verticals, providing a deep understanding of the unique marketplaces and business challenges each faces.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Specialist
Priority Health
04.2024 - Current
- Lead the successful content migration between Sitecore and Content Stack, working closely with UX/UI and developers, and delegating tasks to teams while ensuring deadlines are met.
- Collaborated with Bellis Consulting to establish best practices and procedures surrounding the use of our DAM.
- Redesigned and optimized web intake form to align with current project management and production needs.
- Strategic planning for new SEO partner relationship.
- Joined the measurement and metrics CoE for Content subcommittee to establish benchmarks and implement KPIs for better insight into our digital communications.
- Continually review current processes and procedures to streamline them for ease of use and efficiency.
- Monitor and maintain website for content quality, adherence to best practices, and effective navigation and organization.
- Coordinate and lead regular meetings with stakeholders to keep communication lines open and ensure timeliness of project execution.
- Mentor and lead new team members on everything web related.
Digital Marketing Specialist
Priority Health
01.2020 - 04.2024
- Overhauled inefficient shopping procedures that cut project lead time and execution from six months to two, ultimately increasing stakeholder capacity and reducing unnecessary churn.
- Absorbed multiple responsibilities from departing team members, from SEO strategy and implementation, to MarTech duties such as Sitecore technical assistance and troubleshooting, as well as managing vendor relationships.
- Collaborated and executed on the design, implementation and optimization of major customer-facing projects such as onboarding and PriorityMOM.
- Planned and executed multiple AEP/OEP seasons, delegated work as appropriate, and lead weekly meetings with stakeholders.
- Designed and published countless pages in Sitecore via collaboration with lines of business and marketing specialists while delegating when needed.
VOCA Contractor
Priority Health
10.2017 - 01.2020
- Built pages in Sitecore and conducted troubleshooting of technical issues.
- Maintained the web sections: news releases and member communications areas of the web site.
- Assisted with OEP/AEP shopping seasons.
- Worked with marketing specialists to educate and inform on new and current Sitecore procedures.
Marketing Communications Assistant
Humphrey Products
08.2015 - 03.2017
- Supported corporate Content Marketing strategy and lead the company’s marketing communications via publishing of press releases, web updates, and social media posts. Methods included using Drupal and Act-On software, as well as direct postings.
- Planned, managed, and created online/print advertising campaigns and cultivated relationships with media partners. Collaborated with art designer to deliver appropriate materials.
- Created, maintained, and tracked marketing budget and developed strategies for tracking ROI and vendor accountability.
- Performed market research and analysis within specific medical industry verticals.
- Proofread catalogs, product bulletins and distributor communications for grammar and punctuation to ensure a clear and succinct message.
- Worked extensively on the existing company website to improve UI and keep information timely. Researched and collected proposals from web vendors for creation of new website and participated on dedicated team to determine new site direction, content and voice.
- Implemented new lead tracking software to qualify additional lead sources for the sales team and optimized existing lead generation.
Media Planner
Blue Flame Thinking
01.2014 - 04.2015
- Researched, identified, and purchased print and digital advertising for business-to-business clients. Coordinated with art department and production on ads, submitted materials, and handled invoicing.
- Worked with Account Manager and client to outline budgets, develop strategic media plans, and maintained schedules for multiple clients.
- Developed and nurtured working relationships with media reps from various outlets to ensure that the client was receiving the most impactful programs within their budget.
- Project managed annual Benchmark and Customer Satisfaction studies on client’s behalf.
- Assisted with project management, proofreading, copy writing, administrative, and web content tasks. Additionally, worked with PR to develop distribution lists, and deployed press releases and company announcements.
Media Manager
Alexander Marketing/Blue Flame Thinking
05.2008 - 01.2014
- Researched, identified and purchased print and digital advertising for business-to- business clients. Coordinated with art department and production on ads, and submitted materials and handled invoicing.
- Worked with Account Manager and client to outline budgets and develop strategic media plans, and maintained schedules for multiple clients.
- Developed and nurtured working relationships with media reps from various outlets to ensure that the client was getting the most impactful programs within their budget.
- Project managed annual Benchmark and Customer Satisfaction studies on client’s behalf. Also worked with PR to develop distribution lists, and deployed press releases and company announcements.
- Assisted with project management, proofreading, copy writing, administrative, and web content tasks.
Administrative Assistant
Alexander Marketing
12.2003 - 05.2008
- Assisted in the day-to-day operations of the agency, which included answering phones and general office duties, such as faxing, correspondence, data entry, proofreading, project overflow.
- Trained as the backup to the VP of Media.
Editor/Writer
Midwest Excess
01.2005 - 12.2007
- Selected content for music-related e-zine, corresponded and scheduled interviews with entertainment managers.
- Conducted live and phone-based interviews with musicians and wrote feature articles.
- Many of the articles and interviews were picked up by national syndications and one is cited as a Wikipedia reference, and while another quoted on the KISS fan site.
Freelance Writer
Revue
01.2005 - 12.2007
- Conducted live and phone-based interviews with musicians, actors and minor celebrities, and wrote feature articles for a West Michigan-based entertainment magazine.
Education
Pre-Med, Fine Art, Music
Aquinas College
Grand Rapids, MI01.1998
Skills
- Proficiency in various CMS web development platforms (including Sitecore, Content Stack, Word Press and Drupal)
- Experience with project management systems: Workamajig, Jira, Lytho, Trello, and ServiceNow, SNAP survey software, Google Analytics, Adobe Photoshop, Adobe Illustrator, and Microsoft Office
Certification
Working toward Google Analytics certification
Timeline
Senior Digital Marketing Specialist
Priority Health
04.2024 - Current
Digital Marketing Specialist
Priority Health
01.2020 - 04.2024
VOCA Contractor
Priority Health
10.2017 - 01.2020
Marketing Communications Assistant
Humphrey Products
08.2015 - 03.2017
Media Planner
Blue Flame Thinking
01.2014 - 04.2015
Media Manager
Alexander Marketing/Blue Flame Thinking
05.2008 - 01.2014
Editor/Writer
Midwest Excess
01.2005 - 12.2007
Freelance Writer
Revue
01.2005 - 12.2007
Administrative Assistant
Alexander Marketing
12.2003 - 05.2008
Pre-Med, Fine Art, Music
Aquinas College
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