Ellen Cagnassola
Fanwood,NJ
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
25
25
years of professional experience
Work History
Marketing Manager
Boundless Love And Light Healing Center
01.2022 - 04.2023
- Designed Printed Marketing Materials, Social Media Content Development, Sales, Customer Relations, Digital Marketing, Trade Show Marketing, and created brand awareness at Trade shows.
- Educate and market the EESystem Scalar Wave healing technology used to repair DNA.
- Boosted sales performance by creating engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
Digital Marketing Manager
Print Fast
01.2020 - 01.2021
- SEO, Social Media, Email Marketing, Direct Mail, Web Site Development for twenty clients.
- Consult home service company owners; develop social content, print, and blog to market services to homeowners.
- Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
- Boosted brand awareness through engaging social media campaigns while increasing sales up to 20%.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that promoted products and services effectively.
- Boosted brand awareness through the creation of engaging social media campaigns
- Increased website traffic by developing and implementing a comprehensive SEO strategy
Marketing Manager
Pipe Works Home Services, Inc
01.2018 - 01.2020
- Manage and develop website, social media ads, email marketing, PR, and printed marketing materials.
- Launched the “Fix It To List It” program for New Jersey REALTORS
- Negotiate all media, including blog, radio, print, digital, and video, to promote brand and customer testimonials
- Promote services at trade shows and networking events for lead generation
- Increased sales from 5.2 million to 7 million in the first year.
- We have improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Enhanced reputation through successful public relations initiatives and positive media coverage.
- We increased brand awareness by developing and implementing strategic marketing campaigns.
- It boosted sales performance by creating engaging promotional materials and targeted advertising strategies.
Marketing Consultant
Kean University
01.2013 - 01.2018
- Funded by the SBA www.sbdckean.com
- Consult new and existing small businesses in social media, social media ads branding, email marketing, digital marketing, and web development strategies
- We created Social Media and Small Business Seminars funded by Bank of America Grant.
Owner
Sweet Soaps Media LLC
01.2011 - 01.2017
- Consult and manage social media marketing for small to mid-size businesses and startups in New Jersey, delivering strategies in Marketing, Digital Marketing, Email Marketing, Blogging, PR, App Development, WordPress, and Social Media.
- Specializing in Real Estate, Food, and Hospitality for small to mid-sized companies.
- Created Social Media seminars funded by Bank of America grant.
- Utilizing Facebook ads and writing press releases to generate marketing ROI.
- Created strategy and content for the following brands: Weichert Realtors, Berkshire Hathaway, Dickey’s Barbecue, Yong Kang Street, and ProLight Hangers.
- Developed and maintained strong client relationships, resulting in repeat business and referrals.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Expanded product offerings by researching market trends and identifying potential growth opportunities.
SR Social Media and PR Manager
HouseMaster
01.2015 - 01.2016
- Manage and develop social media strategy, content management, and digital communications, and write and distribute press releases for 170 franchise owners in the home inspection industry in two countries.
- Provide franchisee training, develop webinars, PowerPoint presentations, live software demos, and marketing support.
- Manage corporate social accounts and vendor management, assist in branded video creation and photography.
- Leverage organic and paid growth through digital marketing.
- Created compelling content for various platforms, increasing engagement and visibility.
- Enhanced our corporate image through expertly crafted messaging and brand positioning strategies.
- Launched successful product launches by coordinating integrated marketing efforts.
Owner and Product Designer
SweetSoaps.com
01.1998 - 01.2011
- Created handcrafted digital brand from concept to execution, innovating through advertising and technology.
- I created custom products for Neiman Marcus and Horchow catalogs.
- Generating free PR through creative pitching to print, radio, TV, and blogs
- Generating organic and paid SEO using Social Media
- Licensed multiple DIY soap craft kit product lines to big box retail from 2011 to 2023 in two countries.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- After the 2008 holiday season, My Santa's Coal Soap was Amazon's second most popular holiday gift.
- Developed and maintained strong client relationships, resulting in repeat business and referrals.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Diversified revenue streams by exploring new markets and developing innovative products or services tailored to those markets' needs.
Education
BFA - Design
The College of New Jersey
Ewing, NJ05.1990
AA - ABA approved - Certified Paralegal - Paralegal Studies
Middlesex County College
Edison, NJ05.1992
Skills
- Digital Marketing
- Social Media Platforms
- Customer Acquisition
- Data Analytics
- Budgeting and Allocation
- Public and Media Relations
- Time Management
- Project Planning
- Troubleshooting
- Data Entry
- Microsoft Word
- Supervision and leadership
Accomplishments
- Realtor.Com http://www.realtor.com/advice/sell/crazy-ways-to-sell-your-house-that-just-might-work/
- CBS News, what is a fatberg?https://newyork.cbslocal.com/tag/fatberg/
Timeline
Marketing Manager
Boundless Love And Light Healing Center
01.2022 - 04.2023
Digital Marketing Manager
Print Fast
01.2020 - 01.2021
Marketing Manager
Pipe Works Home Services, Inc
01.2018 - 01.2020
SR Social Media and PR Manager
HouseMaster
01.2015 - 01.2016
Marketing Consultant
Kean University
01.2013 - 01.2018
Owner
Sweet Soaps Media LLC
01.2011 - 01.2017
Owner and Product Designer
SweetSoaps.com
01.1998 - 01.2011
BFA - Design
The College of New Jersey
AA - ABA approved - Certified Paralegal - Paralegal Studies
Middlesex County College
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