Ellen DeYoung
Redlands,CA
Summary
Results-oriented marketing expert with 8 years of experience. Proficient in design, leading end-to-end marketing campaigns, email marketing, and managing CRM and LMS. Exceptionally detail-oriented with a creative mindset, leveraging KPIs to measure success.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
Driven Brands
05.2022 - Current
- Collaborate closely with the head of sales to develop and implement comprehensive quarterly marketing campaigns, encompassing sales tactics, strategy, collateral design, KPI tracking, and multi-touch marketing material execution.
- Spearhead end-to-end execution of email campaigns through Constant Contact and Mailchimp, ensuring optimal engagement and monitoring performance metrics.
- Produce captivating digital and print designs for diverse marketing collateral, including flyers, brochures, promotional items, digital advertisements, web and social media designs, and presentations.
- Daily monitoring of the CRM and LMS, involving report extraction, user management upkeep, and timely handling of tickets with a 24-hour response window.
Digital Marketing Content Specialist
McCrometer
01.2021 - 12.2021
- Crafted compelling copy across various formats, encompassing long and short-form articles, blog posts, case studies, social media posts, customer-facing literature, brochures and more.
- Conducted interviews with engineers, product managers, and subject matter experts to gather essential information for content creation and article publication.
- Effectively managed social media accounts, implementing digital marketing tools like Hootsuite, Bitly, and Adobe CC to optimize engagement levels.
- Achieved notable improvements in social engagement metrics within a span of 5 months: new followers increased by 150%, unique visitors by 46%, custom button clicks by 191%, and post impressions by 304%.
Marketing Coordinator
Eide Bailly
06.2017 - 12.2020
- Successfully executed a comprehensive re-brand for the company within the initial two months, including creating a new logo, color palette, tagline, business cards, email signatures, and all digital and print materials.
- Daily management of all social media accounts and weekly updates to the WordPress site.
- Developed numerous advertising campaigns across both print and digital platforms.
- Orchestrated and coordinated all company events, including vendor management, contract negotiations, and travel arrangements for company travelers.
Education
Bachelor of Arts - Business Administration & Marketing
06.2017
Advanced Professional Certificate - Digital Marketing
12.2020
Skills
- Adobe Creative Cloud: Illustrator, InDesign, Photoshop
- Copy Writing and Editing
- Content Creation
- Email Marketing
- CRM and LMS Management
- Event Organizing, Coordinating, and Executing
- Executing Marketing Campaigns
Timeline
Marketing Specialist - Driven Brands
05.2022 - Current
Digital Marketing Content Specialist - McCrometer
01.2021 - 12.2021
Marketing Coordinator - Eide Bailly
06.2017 - 12.2020
Indiana Wesleyan University - Bachelor of Arts, Business Administration & Marketing
University of California - Davis - Advanced Professional Certificate, Digital Marketing
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