Ellen Gurevich
Montvale,NJ
Summary
High-achieving senior executive bringing expertise in business planning, revenue development and change management. Offers [Number] years of leadership in [Type] industry along with entrepreneurial, forward-thinking mindset and demonstrated track record of accomplishment.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Senior Vice President, Marketing & Communications
Institute of Management Accountants
08.2022 - Current
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
Senior Manager, Strategic Partnerships & Membership Rewards
American Express Company
04.2006 - Current
- Develop new benefits and partnerships for US Consumer Services and manage 27 strategic Membership Rewards partners across Dining industry
- Lead prospecting, contract negotiation, partner results reviews, and partner marketing
- Signed new partners Facebook, OpenTable.com, Ruby Tuesday, and renewed 30+ existing partnerships at improved economics 2010-13
- Transformed the Membership Rewards dining category, expanding dining rewards from 26 restaurant options to over 12,000 restaurant choices in launching an industry-first partnership with OpenTable.com
- Defined marketing strategy, developed partnership structure, led sell-in and negotiation, and executed cross-functional launch driving over $3 million in 3-yr PTI
- Launched a new partner analytics process, improving data quality and delivery
- Defined business and operational needs to accommodate 160+ partners across disparate reward categories and 5 Director teams
- Created consistent data output templates and presentations, negotiated data output and calendar with Risk team, and trained all team members on analytics
- Managed an analyst focused on website updates and process improvements, and a summer intern focused on digital rewards
Vice President, Integrated Marketing
Institute of Management Accountants
08.2015 - 08.2022
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
Director, Integrated Marketing
Institute of Management Accountants
04.2014 - 07.2015
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Senior Product Manager, Marketing - Consumer Charge Card
American Express Company
03.2008 - 05.2010
- Designed and launched Custom Limits, a new service that allows Cardmembers to set a spending limit on supplemental cards and manage household spend
- Led team of over 100 individuals and 20 cross-functional partners with a budget of over $3 million to a successful launch and marketing implementation across all American Express Consumer divisions
- Enabled American Express to capture share in the student market for the first time with this capability, delivering a new way to meet the needs of parents of students 15-22 years old
- Developed marketing strategy to drive supplemental card acquisition, including new creative positioning, and launched in all loyalty and acquisition channels
- Drove 15% of internal Additional Card acquisition and 5% of all Additional Card acquisition volume in the first year post launch
- Acquired over 20,000 new Cardmembers and drove $2 million PTI in year 1
- $12 million PTI expected through 2013
- Created launch and marketing plan for a new credit card form factor, 'Butterfly,' in conjunction with NPD and GABM
Senior Product Manager, Marketing - One from American Express
American Express Company
04.2006 - 03.2008
- Led strategy and execution of the One from American Express online High-Yield Savings product
- Developed early engagement and loyalty communications strategy, including a new communication series focused on saving
- Increased depositing population from 5 to 20% of CMs, growing deposits from $10MM to $140MM and lifting spend by 40%
- Designed and launched multiple website enhancements to improve customer experience and close compliance gaps
- Managed the economics of the High-Yield Savings Account by managing APY rate and owning P&L
- Owned and managed all areas of the retail bank product with American Express Bank including Call Center, Operations, Fraud, and Risk areas
Senior Project Manager, Vice President - Branch Network Expansion
HSBC Bank USA
10.2005 - 04.2006
- Led cross-functional team of over 80 individuals, including senior executives, to a successful launch of the Bank's geographic expansion plan in the US
- Developed strategy and led execution across Marketing / PR, Operations, Brokerage, Tech, HR
- Implemented a scorecard system to measure overall progress and timeliness in the execution of the expansion
District Credit Officer, Assistant Vice President - Commercial Lending
HSBC Bank USA
02.2004 - 10.2005
- Underwrote middle market and small business credit applications (up to $5 million)
- Analyzed corporate financial statements, audits, personal financial statements, and conducted client interviews
- Managed portfolio of 80 commercial borrowers
- Developed and managed 3 Officer Development trainees every 3 months on a rotating basis
- Coached Relationship Managers
Premier Relationship Manager - Private Banking
HSBC Bank USA
09.2002 - 02.2004
- Managed and expanded personal and commercial banking relationships
- Structured credit facilities up to $2 million
Officer Development Trainee - 14-Month Rotational Commercial & Retail Banking Program
HSBC Bank USA
07.2001 - 09.2002
Education
Bachelor of Arts - Economics, International Business, Legal Studies
Brandeis University
Waltham, MA05.2001
Skills
- Global Brand Development
- Demand Generation
- Strategic Planning
- Digital marketing
- Public relations
- Communications
- Member Experience
- Content Strategy
- User Experience
- New Benefit Development
- Strategic Partner Management
- Financial Analysis & Application
- Cross-functional Leadership
- Product Management
- Marketing Strategy & Communications
- Innovation management
- Growth planning
- Operational leadership
- Program management
- Performance improvement
- Project management
- Leadership and people development
- People and culture
- Cross-functional collaboration
- Revenue growth
- Change management
- New business development
- Executive leadership
- Partnership development
- Global operations
Certification
CAE
Awards
DMN Top 40 Under 40
FCS Portfolio
Hermes Creative
ASAE Gold Circle Award
Languages
French
Full Professional
Spanish
Professional Working
Russian
Full Professional
Hebrew
Elementary
Timeline
Senior Vice President, Marketing & Communications
Institute of Management Accountants
08.2022 - Current
Vice President, Integrated Marketing
Institute of Management Accountants
08.2015 - 08.2022
Director, Integrated Marketing
Institute of Management Accountants
04.2014 - 07.2015
Senior Product Manager, Marketing - Consumer Charge Card
American Express Company
03.2008 - 05.2010
Senior Manager, Strategic Partnerships & Membership Rewards
American Express Company
04.2006 - Current
Senior Product Manager, Marketing - One from American Express
American Express Company
04.2006 - 03.2008
Senior Project Manager, Vice President - Branch Network Expansion
HSBC Bank USA
10.2005 - 04.2006
District Credit Officer, Assistant Vice President - Commercial Lending
HSBC Bank USA
02.2004 - 10.2005
Premier Relationship Manager - Private Banking
HSBC Bank USA
09.2002 - 02.2004
Officer Development Trainee - 14-Month Rotational Commercial & Retail Banking Program
HSBC Bank USA
07.2001 - 09.2002
Bachelor of Arts - Economics, International Business, Legal Studies
Brandeis University
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