Ellen Johnston

Modern Teacher bridges the gap between innovative learning and district leadership. We support educators in personalizing student experiences, while partnering with district leaders to implement data- driven strategies for district-wide success, at scale.

• Increased national conference registrations by 600% in 3 years, through targeted lead generation via email and social media campaigns. Planned and executed exclusive guest experiences, fostering relationships that converted to memberships.
• Spearheaded national network expansion, with strategic focus on developing relationships in Northeast and Mid-Atlantic markets, achieving 50% increase in membership within 2 years.
• Conceptualized and delivered high-impact sales presentations to C-Suite decision-makers, resulting in new client acquisition and 60% growth in existing client revenue.
• Launched and project managed series of quarterly national webinars, generating 8M in high-quality leads and boosting client engagement.
• Developed and executed strategic in-person regional sales events, leveraging market research to attract key decision-makers, resulting in qualified leads and contributed to 100% increase in regional sales.
• Leveraged Panda Doc to collaborate with operations team, building and tracking proposals within our internal portal, enhancing efficiency and ensuring accuracy.

• Provided inside sales support, exceeding quota through effective lead qualification and nurturing efforts for educational membership programs.
• Created and clearly delivered compelling sales presentations to C-Suite executives in K-12 districts, effectively communicating the value proposition of a complex educational solution.
• Managed 6-9 month sales cycle for membership offerings, including prospecting, lead qualification, and conversion, with a pipeline of 8M.
• Developed and delivered professional learning sessions for educators, fostering product knowledge and member engagement.

• Led the development and implementation of a comprehensive school compliance program, streamlining processes for adhering to special education and SELPA legislation. Maintained up-to-date policy documentation and facilitated compliance training for personnel, ensuring district-wide adherence.
• Piloted and managed a successful mentorship program for 10 interns, equipping them with expertise in special education compliance, IEP development, effective classroom instruction, and behavior modification strategies.

• Pioneered a district-wide co-teaching model, enhancing collaboration and improving learning outcomes for all students.
• Co-designed a master schedule for 30 staff members and 800 students, ensuring efficient resource allocation and optimizing student learning opportunities.
• Demonstrated leadership through various roles: Department Chairperson, Guiding Coalition member, PBIS team leader, and PLC facilitator.
• Led impactful professional development workshops for staff, empowering them with knowledge on FAPE, IDEA, IEP transition meetings, and co-teaching strategies, ultimately enhancing student success.
• Founded and advised Club SERVE, a student-led service organization promoting social responsibility and fostering a positive school culture through campus and community service initiatives.
• Developed and implemented a comprehensive school-wide after-school tutorial program, providing targeted academic support and fostering student achievement.